At a Glance
- Tasks: Create engaging content for blogs, guides, and newsletters to support small businesses.
- Company: Binq helps SMEs thrive with funding access, cost-cutting services, and actionable advice.
- Benefits: Enjoy competitive pay, flexible work options, 25 days holiday, and team socials.
- Other info: Hybrid role with opportunities for volunteering and tree planting initiatives.
- Why this job: Be a trusted voice for business owners and make a real impact with your writing.
- Qualifications: Experience in B2B writing, understanding of SME needs, and SEO knowledge required.
The predicted salary is between 28800 - 43200 £ per year.
About the company
Binq is an exciting new business with a bold mission: to be the go-to community for small and medium-sized businesses looking to grow, save money, and thrive. We help SMEs access funding, cut costs on essential services like energy and insurance, and provide straight-talking, actionable advice to help business owners make smart decisions.
This is a hybrid role requiring you to work in our office in London or Manchester 2 days per week.
About the job
We’re looking for a talented and versatile B2B Copywriter to help shape the voice of Binq. You’ll be central to our content strategy, creating friendly, helpful, and educational articles that make business owners feel supported, informed, and empowered. This is more than just writing. It’s about becoming a trusted voice for our members, like the adviser or mate every business owner wishes they had.
What you’ll be doing for us:
- Write clear, engaging, and practical content for Binq’s blog, guides, newsletters, and website.
- Break down complex topics like funding, energy switching, insurance, and business growth into simple, useful advice.
- Research the latest SME trends and pain points, turning insights into high-performing content.
- Work closely with the marketing and product teams to align content with campaigns, member needs, and seasonal trends.
- Help shape Binq’s tone of voice: approachable, supportive, and straight to the point.
- Optimise content for SEO and user intent.
About you
- You’re an experienced B2B writer with a knack of making jargon understandable.
- You’ve written for SMEs, fintechs, SaaS platforms, or comparison sites.
- You get what small business owners care about: cashflow, costs, time, and growth.
- You write with clarity, personality, and empathy - no fluff, no filler.
- You know your way around keyword research, on-page SEO, and content strategy basics.
- You’re proactive, full of ideas, and love making a difference through your words.
Bonus points if you have:
- Knowledge of business banking or UK energy and insurance markets.
- A background in business journalism or advisory content.
- An interest in helping build a brand from the ground up.
What we’ll do for you:
- Pay you competitively and review your salary every year.
- Welcome you into our awesome team.
- Bring the kind of vibe where we want you to share your ideas.
- Provide you with all the kit you need to work from home.
- Help you plan for life after work with our pension scheme.
- Take care of your health with eye test vouchers, and our employee assistance programme.
- Give you 25 days holiday (to start with), as well as local public holidays and a day off on your birthday.
- Support you with training, mentoring and anything else you need to further your development and hit your career goals.
- Invite you to regular online and in-person team socials, as well as the occasional team retreat somewhere exotic.
- Help you help others with optional “community” days for volunteering.
- Provide you flexibility of benefit with the Ocean Health Plan or Perkbox, whatever suits your life best.
- We will also plant a tree when you join us and then a tree for every year that you are with us.
Copywriter B2B in London employer: Ocean Finance
Binq is an exceptional employer that fosters a vibrant and supportive work culture, perfect for those looking to make a meaningful impact in the B2B space. With competitive salaries, generous holiday allowances, and a commitment to employee development through training and mentoring, Binq empowers its team members to thrive both personally and professionally. The hybrid working model allows for flexibility, while regular team socials and community volunteering opportunities create a strong sense of camaraderie and purpose among employees.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter B2B in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ocean Finance and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ocean Finance are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ocean Finance on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ocean Finance. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Copywriter B2B in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ocean Finance. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ocean Finance:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ocean Finance’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ocean Finance
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ocean Finance will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ocean Finance, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
