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- Tasks: Create engaging content for blogs, guides, and newsletters to support small businesses.
- Company: Binq helps SMEs thrive with funding access, cost-cutting services, and actionable advice.
- Benefits: Enjoy competitive pay, flexible work options, 25 days holiday, and team socials.
- Why this job: Be a trusted voice for business owners and make a real impact with your writing.
- Qualifications: Experience in B2B writing, understanding of SME needs, and SEO knowledge required.
- Other info: Hybrid role with opportunities for volunteering and tree planting initiatives.
The predicted salary is between 28800 - 43200 ÂŁ per year.
About the company
Binq is an exciting new business with a bold mission: to be the go-to community for small and medium-sized businesses looking to grow, save money, and thrive. We help SMEs access funding, cut costs on essential services like energy and insurance, and provide straight-talking, actionable advice to help business owners make smart decisions.
This is a hybrid role requiring you to work in our office in London or Manchester 2 days per week.
About the job
We’re looking for a talented and versatile B2B Copywriter to help shape the voice of Binq. You’ll be central to our content strategy, creating friendly, helpful, and educational articles that make business owners feel supported, informed, and empowered. This is more than just writing. It’s about becoming a trusted voice for our members, like the adviser or mate every business owner wishes they had.
What you’ll be doing for us:
- Write clear, engaging, and practical content for Binq’s blog, guides, newsletters, and website.
- Break down complex topics like funding, energy switching, insurance, and business growth into simple, useful advice.
- Research the latest SME trends and pain points, turning insights into high-performing content.
- Work closely with the marketing and product teams to align content with campaigns, member needs, and seasonal trends.
- Help shape Binq’s tone of voice: approachable, supportive, and straight to the point.
- Optimise content for SEO and user intent.
About you
- You’re an experienced B2B writer with a knack of making jargon understandable.
- You’ve written for SMEs, fintechs, SaaS platforms, or comparison sites.
- You get what small business owners care about: cashflow, costs, time, and growth.
- You write with clarity, personality, and empathy - no fluff, no filler.
- You know your way around keyword research, on-page SEO, and content strategy basics.
- You’re proactive, full of ideas, and love making a difference through your words.
Bonus points if you have:
- Knowledge of business banking or UK energy and insurance markets.
- A background in business journalism or advisory content.
- An interest in helping build a brand from the ground up.
What we’ll do for you:
- Pay you competitively and review your salary every year.
- Welcome you into our awesome team.
- Bring the kind of vibe where we want you to share your ideas.
- Provide you with all the kit you need to work from home.
- Help you plan for life after work with our pension scheme.
- Take care of your health with eye test vouchers, and our employee assistance programme.
- Give you 25 days holiday (to start with), as well as local public holidays and a day off on your birthday.
- Support you with training, mentoring and anything else you need to further your development and hit your career goals.
- Invite you to regular online and in-person team socials, as well as the occasional team retreat somewhere exotic.
- Help you help others with optional “community” days for volunteering.
- Provide you flexibility of benefit with the Ocean Health Plan or Perkbox, whatever suits your life best.
- We will also plant a tree when you join us and then a tree for every year that you are with us.
Copywriter B2B employer: Ocean Finance
Contact Detail:
Ocean Finance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter B2B
✨Tip Number 1
Familiarise yourself with Binq's mission and values. Understanding their approach to supporting SMEs will help you tailor your conversations during interviews, showing that you're aligned with their goals and can contribute meaningfully.
✨Tip Number 2
Research the latest trends in the SME sector, particularly around funding and cost-saving strategies. Being able to discuss current challenges and solutions will demonstrate your expertise and passion for helping small businesses thrive.
✨Tip Number 3
Prepare examples of your previous work that showcase your ability to simplify complex topics. Highlighting your experience in creating engaging content for SMEs will reinforce your suitability for the role.
✨Tip Number 4
Network with professionals in the B2B writing space, especially those who have worked with SMEs or in fintech. Building connections can provide valuable insights and potentially lead to referrals or recommendations for the position.
We think you need these skills to ace Copywriter B2B
Some tips for your application 🫡
Understand the Company: Familiarise yourself with Binq's mission and values. Highlight how your writing can support their goal of helping SMEs thrive, and reflect this understanding in your application.
Showcase Relevant Experience: Emphasise your experience in B2B writing, particularly for SMEs or related sectors. Provide examples of your work that demonstrate your ability to simplify complex topics and engage business owners.
Tailor Your Writing Style: Adapt your writing style to match Binq’s tone of voice: approachable, supportive, and straightforward. Consider including a sample piece that reflects this style in your application.
Highlight SEO Knowledge: Mention your familiarity with keyword research and on-page SEO. Explain how you have used these skills in previous roles to enhance content visibility and engagement.
How to prepare for a job interview at Ocean Finance
✨Understand B2B Copywriting
Make sure you have a solid grasp of B2B copywriting principles. Familiarise yourself with the specific needs and pain points of small and medium-sized businesses, as this will help you tailor your responses and demonstrate your understanding of the target audience.
✨Showcase Your Writing Skills
Prepare samples of your previous work that highlight your ability to write clear, engaging, and practical content. Be ready to discuss how you approach different topics and how you simplify complex information for business owners.
✨Research Binq and Its Competitors
Before the interview, take the time to research Binq and its sister companies. Understand their mission, values, and the services they offer. This knowledge will allow you to align your answers with their goals and show genuine interest in the company.
✨Demonstrate SEO Knowledge
Since the role involves optimising content for SEO, be prepared to discuss your experience with keyword research and on-page SEO strategies. Share examples of how you've successfully implemented these techniques in your previous work.