At a Glance
- Tasks: Lead and optimise paid campaigns across Google Ads and Microsoft Ads using innovative strategies.
- Company: Join a forward-thinking telecom company in the heart of London.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and continuous improvement.
- Why this job: Make an impact by driving performance and innovation in digital marketing.
- Qualifications: Experience in managing PPC campaigns and strong analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
Location: London, England, United Kingdom
Company: Bitrecruit Client / Employer: Occupop
Responsibilities
- Paid Strategy & Execution: Develop, manage, and optimise paid campaigns across Google Ads, Microsoft Ads, and other relevant performance platforms, using a full-funnel approach across Video, Search, and Display. Leverage AI and automation (e.g., Performance Max, AI bidding) to drive efficiency and performance, while identifying opportunities for innovation and process improvements. Keyword research, audience segmentation, bid management, and ongoing campaign optimisation. Develop and test ad copy, landing pages, and creative assets to improve CTR, Quality Score, and conversion rate. Implement A/B and multivariate testing to enhance campaign effectiveness. Run brand and search lift studies to assess how campaigns perform across the full funnel, ensuring we understand their effect on awareness, consideration, and conversion.
- Performance Optimisation & Reporting: Monitor daily campaign performance, ensuring spend efficiency and KPI achievement (CPA, ROAS, conversions, etc.). Analyse data to extract insights and actionable recommendations. Produce regular performance reports for internal stakeholders, highlighting trends, learning, and opportunity areas.
- Collaboration & Cross-Functional Support: Work closely with Brand, Product, CRM, and Analytics teams to align paid search efforts with broader marketing initiatives. Coordinate with external agencies, partners, and platform representatives to stay updated on best practices. Provide input on landing page improvements to ensure optimal user experience and conversion performance.
- Market & Competitor Analysis: Conduct competitor research, identifying trends, search behaviour shifts, and new optimisation opportunities. Stay informed on new platform features, PPC trends, and telecom industry developments.
Skills
- Technical Skills: Strong command of CRO best practices, A/B testing frameworks, bid strategies; experience with automated bidding strategies, audience targeting, and performance optimisation; experience with feed management tools, tracking solutions, or SA360 is a plus; data interpretation skills – drilling down click/report dashboards, attribution.
- Non-Technical Skills: Proven ability to effectively manage budgets and optimise campaign performance exceeding £4M; strong analytical skills with the ability to interpret data and make informed decisions; excellent communication and teamwork abilities; ability to work in a fast-paced environment and manage multiple projects simultaneously; creative thinking with a focus on continuous improvement and innovation; commitment to aligning campaigns with overall business goals and brand identity; knowledge of paid social media strategies to complement Search campaigns.
- Experience: Hands‑on Paid Search experience, ideally in telecommunications, mobile, technology, or other subscription-based industries. Proven track record managing performance-driven PPC campaigns with substantial budgets.
Manager employer: Occupop
At Occupop, we pride ourselves on being an exceptional employer in the heart of London, offering a dynamic work culture that fosters innovation and collaboration. Our commitment to employee growth is evident through continuous learning opportunities and a supportive environment where creativity thrives. With competitive benefits and a focus on work-life balance, we empower our team to excel in their roles while making a meaningful impact in the telecommunications industry.
StudySmarter Expert Advice🤫
We think this is how you could land Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This is your chance to demonstrate your expertise in paid strategy and optimisation, so make it shine!
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to performance optimisation and reporting. We want you to feel confident discussing your experience with A/B testing and data analysis.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Manager role. Highlight your experience with paid campaigns, especially in Google Ads and Microsoft Ads, and show us how you’ve used AI and automation to drive results.
Showcase Your Analytical Skills:We love data-driven decision-making! Include examples of how you've analysed campaign performance and made recommendations based on insights. This will demonstrate your ability to optimise campaigns effectively.
Highlight Collaboration Experience:Since this role involves working closely with various teams, share instances where you’ve collaborated with others, like Brand or Product teams. Show us how you can align paid search efforts with broader marketing initiatives.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Occupop
✨Know Your Numbers
Before the interview, brush up on your understanding of key performance indicators (KPIs) like CPA, ROAS, and conversion rates. Be ready to discuss how you've managed budgets exceeding £4M and optimised campaigns in the past. This shows you’re not just familiar with the concepts but have real-world experience.
✨Showcase Your Analytical Skills
Prepare to talk about specific instances where you've analysed data to extract insights and make recommendations. Bring examples of reports you've produced that highlight trends and learning. This will demonstrate your ability to interpret data effectively and make informed decisions.
✨Collaboration is Key
Since the role involves working closely with various teams, think of examples where you've successfully collaborated with others. Whether it’s coordinating with external agencies or aligning with brand and product teams, showing your teamwork skills will be crucial.
✨Stay Ahead of Trends
Familiarise yourself with the latest PPC trends and any new features on platforms like Google Ads and Microsoft Ads. Being able to discuss recent developments in the telecom industry or innovative strategies you've implemented will set you apart as a forward-thinking candidate.
