At a Glance
- Tasks: Lead and optimise paid campaigns across Google Ads and Microsoft Ads using innovative strategies.
- Company: Join Bitrecruit, a forward-thinking company in the heart of London.
- Benefits: Enjoy competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and continuous improvement.
- Why this job: Make an impact by driving performance and innovation in digital marketing.
- Qualifications: Experience in managing PPC campaigns and strong analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
Location: London, England, United Kingdom
Company: Bitrecruit
Client / Employer: Occupop
Responsibilities
- Paid Strategy & Execution: Develop, manage, and optimise paid campaigns across Google Ads, Microsoft Ads, and other relevant performance platforms, using a full-funnel approach across Video, Search, and Display. Leverage AI and automation (e.g., Performance Max, AI bidding) to drive efficiency and performance, while identifying opportunities for innovation and process improvements.
- Keyword research, audience segmentation, bid management, and ongoing campaign optimisation. Develop and test ad copy, landing pages, and creative assets to improve CTR, Quality Score, and conversion rate.
- Implement A/B and multivariate testing to enhance campaign effectiveness. Run brand and search lift studies to assess how campaigns perform across the full funnel, ensuring we understand their effect on awareness, consideration, and conversion.
- Performance Optimisation & Reporting: Monitor daily campaign performance, ensuring spend efficiency and KPI achievement (CPA, ROAS, conversions, etc.). Analyse data to extract insights and actionable recommendations. Produce regular performance reports for internal stakeholders, highlighting trends, learning, and opportunity areas.
- Collaboration & Cross-Functional Support: Work closely with Brand, Product, CRM, and Analytics teams to align paid search efforts with broader marketing initiatives. Coordinate with external agencies, partners, and platform representatives to stay updated on best practices. Provide input on landing page improvements to ensure optimal user experience and conversion performance.
- Market & Competitor Analysis: Conduct competitor research, identifying trends, search behaviour shifts, and new optimisation opportunities. Stay informed on new platform features, PPC trends, and telecom industry developments.
Skills
- Technical Skills: Strong command of CRO best practices, A/B testing frameworks, bid strategies; experience with automated bidding strategies, audience targeting, and performance optimisation; experience with feed management tools, tracking solutions, or SA360 is a plus; data interpretation skills – drilling down click/report dashboards, attribution.
- Non-Technical Skills: Proven ability to effectively manage budgets and optimise campaign performance exceeding £4M; strong analytical skills with the ability to interpret data and make informed decisions; excellent communication and teamwork abilities; ability to work in a fast-paced environment and manage multiple projects simultaneously; creative thinking with a focus on continuous improvement and innovation; commitment to aligning campaigns with overall business goals and brand identity; knowledge of paid social media strategies to complement Search campaigns.
- Experience: Hands-on Paid Search experience, ideally in telecommunications, mobile, technology, or other subscription-based industries. Proven track record managing performance-driven PPC campaigns with substantial budgets.
Manager in London employer: Occupop
At Bitrecruit, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of London. Our commitment to employee growth is evident through continuous learning opportunities and a supportive environment where creativity thrives, making it an ideal place for professionals looking to make a meaningful impact in the digital marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This is your chance to demonstrate your expertise in paid strategy and performance optimisation, so make it shine!
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to campaign management and optimisation. Be ready to discuss your experience with A/B testing and data analysis, as these are key to impressing potential employers.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications that way!
We think you need these skills to ace Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Manager role. Highlight your experience with paid campaigns, especially in Google Ads and Microsoft Ads, and show us how you’ve used AI and automation to drive results.
Showcase Your Analytical Skills:We love data-driven decision-making! Include examples of how you've analysed campaign performance and made recommendations based on insights. This will demonstrate your strong analytical skills and ability to optimise performance.
Highlight Collaboration Experience:Since this role involves working closely with various teams, share instances where you’ve collaborated with others, like Brand or Product teams. Show us how you can work cross-functionally to achieve common goals.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Occupop
✨Know Your Numbers
Before the interview, brush up on your understanding of key performance indicators (KPIs) like CPA, ROAS, and conversion rates. Be ready to discuss how you've managed budgets exceeding £4M and optimised campaigns in the past. This shows you’re not just familiar with the concepts but have real-world experience.
✨Showcase Your Analytical Skills
Prepare to talk about specific instances where you've used data to drive decisions. Think of examples where you analysed campaign performance and made actionable recommendations. Highlight your ability to interpret data from dashboards and how it led to improved outcomes.
✨Collaboration is Key
Since this role involves working closely with various teams, be ready to share examples of successful cross-functional projects. Discuss how you’ve collaborated with Brand, Product, or Analytics teams to align paid search efforts with broader marketing initiatives.
✨Stay Ahead of Trends
Research current trends in PPC and the telecom industry. Be prepared to discuss recent changes in platform features or new optimisation opportunities you've identified. Showing that you’re proactive about staying informed will impress your interviewers.
