At a Glance
- Tasks: Create engaging copy for digital and print, bringing our whisky stories to life.
- Company: Join The Whisky Exchange, a leading online retailer for fine spirits.
- Benefits: Enjoy staff discounts, flexible work, career development, and 25 days holiday.
- Other info: Diverse and inclusive workplace with excellent growth opportunities.
- Why this job: Shape our brand voice and connect with whisky enthusiasts globally.
- Qualifications: Passion for whisky, strong writing skills, and SEO knowledge required.
The predicted salary is between 30000 - 40000 £ per year.
The Whisky Exchange is a world-leading specialist online retailer for whisky and fine and rare spirits. We have three shops in central London, a range of flagship shows and events, and an award-winning curated selection of Old & Rare, own-label and exclusive whiskies and spirits. We have an on-trade team supplying the best bars, restaurants, hotels and luxury retailers in the UK (The Whisky Exchange Trade), and a specialist auction platform (Whisky.Auction). Together as One Team we serve a global community of whisky drinkers, fuelled by an enthusiasm for discovering and collecting.
With a growing international customer base and a newly refreshed brand identity, we're seeking a Creative Copywriter to bring our storytelling to life across digital, print, campaigns, and content marketing. This is a unique opportunity to shape our brand voice and engage customers through copy that is both commercially effective and creatively inspiring.
As Creative Copywriter, you will develop compelling drinks‐focussed content across a wide range of formats, from social media and email to landing pages, product descriptions, brand stories, press releases and editorial features. You'll work closely with teams across e‐commerce, marketing and creative to ensure every piece of copy is on-brand, optimised for its platform and connects with our audiences: from the curious enthusiast to the high‐value connoisseur. You'll craft engaging, commercially effective content that blends storytelling with SEO and performance, helping to drive engagement, sales and long‐term brand affinity.
Your blend of talent:
- Writing compelling product descriptions using previous knowledge and research
- Understanding legal requirements for writing about alcohol
- Crafting engaging copy for social media (organic and paid), email campaigns, PPC, SEO content and landing pages
- Writing longer‐form content including product guides, blog articles, educational features and editorial campaigns with minimal guidance
- Support PR and brand teams with storytelling content and press releases
Brand Voice & Messaging:
- Use TWE tone of voice across all touchpoints and support Lead Creative Copywriter in communicating ToV across the business
- Translate complex product and category information into accessible, benefit‐led copy
- Maintain consistency and clarity of messaging across channels, while flexing tone and format appropriately for different audiences and platforms
- Work with SEO and marketing teams to develop content that improves discoverability and organic performance
- Optimise product descriptions, headlines and CTAs for clarity, conversion and keyword relevance
- Input into testing strategies (e.g. subject lines, ad copy variants) and use performance insights to improve future output
- Liaise with design, digital marketing, e‐commerce and event leads to ensure copy aligns with campaign objectives
- Help maintain a central messaging calendar and proactively contribute ideas during brainstorms and planning sessions
- Contribute to style guide development and ensure best practices are shared across the business
Our ideal candidate:
- A wide knowledge of whisky and fine spirits with a passion for the area and a desire to learn more
- The ability to write product descriptions in alignment with a company's tone of voice with extreme attention to detail
- Experience in copywriting, ideally in a fast‐paced e‐commerce, retail or DTC environment
- Ability to write across short- and long‐form content with a balance of creativity and commercial purpose
- Strong command of written English, grammar and tone, with a flair for persuasive storytelling
- Solid working knowledge of SEO best practices, keyword strategy and how content supports online discoverability
- Experience working to deadlines and managing multiple projects across stakeholders
Applications are to be received by Friday 22 May 2026, however we reserve the right to close the advertisement sooner.
Benefits of joining The Whisky Exchange:
- Staff Discount at The Whisky Exchange
- Tastings
- Product Education
- Access to Events
- Cycle to Work Scheme
- High Street Discounts
- EAP
- Great Parental Leave Policies
- Life Cover
- Private Medical Insurance
- Enhanced Employer Pension Contribution
- S&R Initiatives
- Personal Day
- Career Development
- Employee Networks
- Flexi Work
- 25 Days Holiday (plus Bank Holidays)
We're committed to diversity and inclusion. We promote diversity and inclusion throughout our business. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves. We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.
Creative Copywriter (fixed term) in London employer: Occupop
The Whisky Exchange is an exceptional employer located in Park Royal, England, offering a vibrant work culture that celebrates creativity and collaboration. As a part of the Speciality Drinks Group, employees benefit from extensive career development opportunities, a supportive environment that values diversity and inclusion, and a range of perks including staff discounts, private medical insurance, and flexible working arrangements. Join us to be part of a passionate team dedicated to storytelling and engaging with a global community of whisky enthusiasts.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Copywriter (fixed term) in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at The Whisky Exchange or similar companies. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, bring along a portfolio that showcases your best copywriting work. Tailor it to reflect the whisky and spirits theme to really impress them.
✨Tip Number 3
Be prepared to discuss your knowledge of whisky! Brush up on your facts and trends in the industry. This will not only show your passion but also help you connect with the team during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the team.
We think you need these skills to ace Creative Copywriter (fixed term) in London
Some tips for your application 🫡
Show Your Passion for Whisky:When you're writing your application, let your love for whisky shine through! Share any experiences or knowledge you have about fine spirits. This will help us see that you're not just a great writer, but also someone who genuinely cares about the industry.
Tailor Your Writing Style:Make sure your writing reflects our brand voice. Use engaging and persuasive language that aligns with the tone we use at The Whisky Exchange. This is your chance to showcase your creativity while keeping it professional!
Highlight Your Copywriting Experience:Don’t forget to mention any relevant copywriting experience you have, especially in e-commerce or retail. We want to know how you've crafted compelling content before, so share examples that demonstrate your skills and versatility.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do!
How to prepare for a job interview at Occupop
✨Know Your Whisky
Before the interview, brush up on your knowledge of whisky and fine spirits. Familiarise yourself with different types, brands, and the latest trends in the industry. This will not only show your passion but also help you engage in meaningful conversations during the interview.
✨Showcase Your Copywriting Skills
Prepare a portfolio that highlights your best copywriting work, especially pieces that align with the brand's tone of voice. Be ready to discuss your creative process and how you approach writing for different platforms, from social media to product descriptions.
✨Understand SEO Basics
Since the role involves optimising content for discoverability, make sure you have a solid grasp of SEO best practices. Be prepared to discuss how you would incorporate keywords into your writing and improve online performance.
✨Be Ready to Collaborate
The job requires working closely with various teams, so demonstrate your ability to collaborate effectively. Think of examples from your past experiences where you successfully worked with others to achieve a common goal, and be ready to share those stories.
