At a Glance
- Tasks: Lead product marketing strategies and drive impactful launches for innovative regulatory intelligence solutions.
- Company: Join Vixio, a pioneering RegTech SaaS company transforming regulatory complexity into competitive advantage.
- Benefits: Enjoy hybrid working, flexible hours, health insurance, and a salary sacrifice car scheme.
- Other info: Collaborative environment with opportunities for innovation and career growth.
- Why this job: Shape the future of regulatory intelligence and make a real impact in a dynamic industry.
- Qualifications: 8+ years in B2B SaaS product marketing with strong storytelling and analytical skills.
The predicted salary is between 70000 - 90000 £ per year.
At Vixio, we’re disrupting and building the future of regulatory intelligence. We are a pioneering RegTech SaaS company helping global organisations turn regulatory complexity into competitive advantage. Our platforms combine automation, AI‑enhanced insights and deep regulatory expertise to deliver real‑time regulatory intelligence and foresight. Through powerful tools, intelligent alerts and workflow automation, Vixio enables compliance teams to move beyond manual research and spreadsheets—empowering them to anticipate change, act faster and make confident strategic decisions. Trusted by some of the world’s leading brands across Payments, Banking and Gambling, our solutions provide actionable regulatory intelligence across more than 180 jurisdictions, helping organisations navigate risk, unlock new markets and stay ahead in rapidly evolving industries.
Key Responsibilities
- Define the story: Translate complex product features into clear, benefit‑driven messaging that connects emotionally and rationally with our target audience.
- Own positioning and differentiation: Develop market segmentation, messaging frameworks and competitive positioning that highlight Vixio’s unique value and category leadership.
- Lead product and feature launches: Plan and execute high‑impact launches that generate awareness, drive adoption, and strengthen customer engagement, from pre‑launch strategy through post‑launch analysis.
- Drive customer marketing for product adoption: Collaborate with Sales and Customer Success to deliver targeted launch communications, onboarding assets and nurture sequences that increase adoption and advocacy.
- Design go‑to‑market (GTM) plans: Build and deliver GTM strategies for new products, features and market expansions, aligning with Product, Sales and Marketing on target personas, channels and success metrics.
- Enable the sales team: Equip Sales with the tools, collateral and training they need to communicate value, handle objections and close deals effectively.
- Drive pricing and packaging strategy: Collaborate with Product and Commercial teams and Senior Leadership to develop pricing models and packages that reflect customer value and support revenue growth.
- Lead competitive intelligence: Continuously analyse competitors, market shifts and customer needs to shape Vixio’s positioning and inform strategic decisions.
- Shape category leadership: Develop narratives and thought leadership that define and elevate the regulatory intelligence and change management category, positioning Vixio as the trusted global leader.
- Measure and optimise impact: Work with the Head of Marketing Operations to track and analyse performance of messaging, launches and GTM plans; use data to refine positioning and inform future strategies.
- Collaborate across teams: Work hand‑in‑hand with Product, Marketing and Commercial leaders to ensure a consistent voice from market insight through to customer success.
Skills & Qualifications
- 8+ years of B2B SaaS product marketing experience, ideally within financial services, compliance or technology sectors.
- Proven track record of developing successful go‑to‑market strategies and executing high‑impact product launches.
- Exceptional communication and storytelling skills – you can turn technical product features into simple, powerful narratives.
- Deep understanding of market segmentation, pricing strategy and customer personas.
- Experience in building sales enablement frameworks and tools that drive measurable commercial performance.
- Analytical mindset with experience using data and research to guide positioning, messaging and GTM decisions.
- Strong collaboration skills with the ability to work effectively across Product, Sales, Marketing and Leadership teams.
- Excellent project management and organisational skills; able to juggle multiple priorities with precision.
- Passion for innovation, category creation and bringing new ideas to market.
- Bonus points for experience working within regulated industries (financial services, gambling, fintech).
- Bonus points for familiarity with buyer intelligence, product analytics and customer feedback platforms.
- Bonus points for exposure to AI, automation or data‑driven SaaS products.
Benefits
- Hybrid Working (2/3 days in the office)
- Flexible working hours
- 20 days working abroad
- Salary sacrifice company car scheme
- Pension
- Health insurance
- Cycle to work scheme
- Dental
- Mental Health wellbeing support
Core values: https://www.vixio.com/vixio-values
Head of Product Marketing employer: Occupop
At Vixio, we pride ourselves on being a forward-thinking employer that champions innovation and collaboration in the RegTech space. Our hybrid working model and flexible hours empower employees to achieve a healthy work-life balance while enjoying comprehensive benefits such as health insurance, mental health support, and a salary sacrifice car scheme. With a strong focus on employee growth and development, we provide ample opportunities for our team to thrive in a dynamic environment that values creativity and strategic thinking.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product Marketing
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their products, values, and market position. This will help you tailor your answers and show you’re genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Product Marketing
Some tips for your application 🫡
Craft Your Story:When you’re writing your application, think about how to tell your story. We want to see how your experience connects with the role of Head of Product Marketing. Make sure to highlight your journey in product marketing and how it aligns with Vixio’s mission.
Showcase Your Skills:Don’t just list your skills—show us how you’ve used them! We love seeing real examples of your work, especially when it comes to go-to-market strategies and product launches. This is your chance to shine, so make it count!
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured applications that are easy to read. Avoid jargon unless it’s relevant, and focus on making your key achievements stand out.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Occupop
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Vixio's products and how they disrupt the regulatory intelligence space. Be ready to discuss how you would translate complex features into compelling narratives that resonate with target audiences.
✨Showcase Your Go-To-Market Strategy Skills
Prepare examples of successful go-to-market strategies you've developed in the past. Highlight your experience in executing high-impact product launches and how you measured their success. This will demonstrate your ability to drive customer engagement and adoption.
✨Emphasise Collaboration
Vixio values teamwork across various departments. Be prepared to discuss how you've collaborated with Sales, Marketing, and Product teams in previous roles. Share specific instances where your collaboration led to successful outcomes, showcasing your strong interpersonal skills.
✨Bring Data to the Table
An analytical mindset is crucial for this role. Be ready to talk about how you've used data and research to inform your marketing decisions. Discuss any tools or platforms you've used for market analysis and how they shaped your strategies.
