At a Glance
- Tasks: Lead and deliver innovative marketing strategies to drive B2B growth.
- Company: Join a dynamic team at Occupop in Derby, UK.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Fast-paced environment with opportunities to grow and inspire a team.
- Why this job: Make a real impact by energising our brand and driving successful campaigns.
- Qualifications: Proven marketing experience with strong B2B lead generation skills.
The predicted salary is between 50000 - 65000 £ per year.
Responsibilities:
- Owning and delivering marketing strategy across short, mid and long term plans.
- Driving B2B lead generation and supporting key growth areas.
- Creating and executing multi-channel campaigns that deliver ROI.
- Leading on digital marketing: website, SEO, PPC, online chat and analytics.
- Growing and energising social media presence.
- Designing and delivering high-quality sales collateral—from web copy to brochures and pitch decks.
- Managing suppliers, agencies and partners to ensure brand consistency and quality.
- Planning and attending events, exhibitions and conferences.
- Managing a defined marketing budget with reporting on performance and return.
- Acting as a brand guardian, ensuring clarity, consistency and tone of voice.
- Supporting internal communications to keep teams informed and connected.
Qualifications:
- Proven experience in a Head of Marketing (or similar) role.
- Strong B2B marketing and lead generation experience.
- Track record of delivering successful campaigns and analysing performance.
- Excellent copywriting and content creation skills.
- Hands-on experience with digital tools (website CMS, email platforms, Adobe Creative Cloud, SEO/PPC).
- Ability to juggle multiple projects in a fast-paced environment.
- Collaborative mindset with the confidence to lead, influence and inspire.
- A marketing degree is desirable.
- Access to a car and travel flexibility when required.
Head of Marketing employer: Occupop
Occupop is an exceptional employer located in Derby, offering a dynamic work culture that fosters creativity and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and the chance to lead impactful marketing strategies in a supportive environment. Our commitment to innovation and excellence ensures that every team member can thrive while contributing to meaningful projects that drive our success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, attend industry events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best campaigns and projects. Use it as a conversation starter during interviews to demonstrate your expertise in B2B lead generation and digital marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their goals, especially in areas like SEO, PPC, and social media presence.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you land that Head of Marketing role, and applying directly can give you an edge over other candidates.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of Marketing role. Highlight your B2B marketing experience and any successful campaigns you've led. We want to see how you can drive lead generation and deliver ROI!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how your skills align with our needs. Don’t forget to mention your hands-on experience with digital tools and your collaborative mindset.
Showcase Your Copywriting Skills:Since excellent copywriting is key for this role, include examples of your work in your application. Whether it's web copy, brochures, or pitch decks, we want to see your ability to create high-quality sales collateral.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Occupop
✨Know Your Marketing Strategy
Before the interview, brush up on your understanding of marketing strategies, especially in B2B contexts. Be ready to discuss how you would approach short, mid, and long-term plans for the company, and have examples from your past experience that demonstrate your success in these areas.
✨Showcase Your Campaign Success
Prepare to talk about specific campaigns you've led that delivered strong ROI. Highlight your role in creating and executing multi-channel campaigns, and be ready to discuss the metrics you used to measure success. This will show your analytical skills and your ability to drive results.
✨Demonstrate Digital Savvy
Since digital marketing is a key part of the role, make sure you can discuss your hands-on experience with tools like SEO, PPC, and website analytics. Bring examples of how you've used these tools to enhance brand presence and lead generation, and be prepared to share insights on current trends in digital marketing.
✨Be a Brand Guardian
Understand the importance of brand consistency and tone of voice. During the interview, express your thoughts on how you would act as a brand guardian for the company. Share examples of how you've maintained brand integrity in previous roles, and discuss how you would ensure clarity and consistency across all marketing materials.
