Senior Marketing Manager in Birmingham

The Medinet Group is a leading independent healthcare provider operating across the UK and Ireland, with over 20 years' experience supporting the NHS and delivering high-quality elective care services. Having partnered with more than 100 NHS Trusts and treated over 2 million patients, we have built a reputation for clinical excellence, operational agility and trusted delivery. We provide acute clinical support within NHS Trusts, expand access through community-based outpatient services and modular facilities, and deliver innovative virtual mental health assessment services. As part of our next phase of growth, we are scaling our direct-to-patient (B2C) capability and expanding into private healthcare markets across the UK and Ireland - creating new opportunities to strengthen brand presence, improve patient access and accelerate commercial growth. Our ambition is bold: to treat 1 million patients annually by providing faster access to care. To achieve this, we are investing in digital innovation, data-led decision making and strengthened commercial capability across the Group.

Key Responsibilities

• Marketing Strategy & Commercial Alignment
• Develop and deliver a comprehensive marketing strategy aligned to corporate growth objectives.
• Translate commercial priorities into targeted B2B (NHS, commissioners, partners) and B2C (direct-to-patient and private healthcare) campaigns.
• Act as a strategic partner to senior leadership, providing insight, reporting and performance recommendations.
• Identify opportunities for service-line growth, market expansion and brand differentiation.
• Digital Performance & Growth
• Drive measurable growth across digital channels, optimising website performance, paid media and CRM activity to increase high-quality enquiries and conversions.
• Build and scale B2C acquisition campaigns to support private healthcare and direct-to-patient growth.
• Deliver high-impact B2B marketing initiatives aligned to contract portfolios and NHS partnerships.
• Embed a culture of continuous improvement through structured testing and optimisation to maximise conversion rates and user experience.
• Own and optimise marketing budgets with clear ROI accountability, reducing cost-per-acquisition while scaling performance.
• Brand & Market Positioning
• Strengthen The Medinet Group brand across corporate, NHS and consumer audiences.
• Develop compelling value propositions tailored to both commissioning stakeholders and patient audiences.
• Lead the development of campaign assets, thought leadership, case studies and service collateral.
• Support service launches, contract mobilisations and private market expansion activity.
• Ensure brand consistency and regulatory compliance across all communications.
• Data, Insight & Reporting
• Develop clear marketing performance dashboards aligned to commercial KPIs.
• Translate data into actionable insight to inform strategic decisions.
• Provide structured reporting into leadership reviews and planning cycles.
• Support commercial forecasting through marketing analytics and pipeline visibility.
• Stakeholder & Agency Leadership
• Lead relationships with external digital agencies, media partners and creative suppliers.
• Define KPIs, governance frameworks and delivery standards.
• Work cross-functionally with operations, finance and clinical leadership to ensure marketing aligns with service capacity and mobilisation timelines.
• Provide leadership and structure as the marketing function evolves and scales.

Person Specification

• Essential
• Significant experience in a Senior Marketing Manager or equivalent strategic marketing leadership role.
• Proven success delivering high-performance digital marketing campaigns with measurable ROI.
• Experience operating across both B2B and B2C marketing environments.
• Demonstrable experience building or scaling B2C capability within an established organisation.
• Strong expertise in digital performance marketing, CRM and marketing automation.
• Commercially astute with experience managing and optimising substantial marketing budgets.
• Advanced analytical capability with the ability to translate insight into growth strategy.
• Strong stakeholder engagement and influencing skills at senior level.
• Desirable
• Experience within healthcare or other regulated sectors.
• CIM qualification or equivalent professional accreditation.
• Experience supporting service launches or private healthcare growth.
• Understanding of NHS stakeholder environments.

What We Offer

• Hybrid working model (up to 2 days remote following probation).
• 25 days annual leave plus bank holidays.
• Company pension scheme.
• Employee Assistance Programme (EAP).
• Cycle to Work scheme and additional employee benefits.
• The opportunity to shape and scale marketing within a growing, purpose-driven healthcare organisation.

Why Join Us?

This is a rare opportunity to build and scale a high-impact marketing function at a pivotal stage of organisational growth. You will play a central role in expanding our B2C capability, strengthening our private healthcare presence, and driving measurable commercial performance - while contributing to meaningful improvements in patient access to care across the UK and Ireland.