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For Companies At a Glance
- Tasks: Drive innovative acquisition strategies and optimise paid media for global retail partners.
- Company: Join Ocado Solutions, a leader in revolutionising online grocery shopping.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Shape the future of retail while collaborating with top global brands.
- Qualifications: Senior digital marketing experience, especially in eCommerce or retail.
- Other info: Dynamic role with a focus on entrepreneurial growth and partner success.
The predicted salary is between 36000 - 60000 £ per year.
We are Ocado Solutions, and we are revolutionising online grocery. We partner with the world's leading retailers, providing our innovative Ocado Smart Platform (OSP) – a powerful blend of automation and software – to elevate their e-commerce capabilities. Join us and be part of a team that's shaping the future of retail, working with global giants from Kroger to AEON.
About the Role
The Senior Acquisition Marketing Manager will be a part of the Partner Growth team and will be responsible for supporting our partners with improving their acquisition strategies, developing paid media strategies, and ensuring partners are fully utilising all OSP features that drive acquisition and new customer conversion. You will consult with partners through both in-depth projects, and ongoing optimisation forums aimed at improving their commercial performance. You will inspire partners and build strong relationships, share learnings, and leverage data to enable our partners to succeed. This is an entrepreneurial role, and requires someone who is comfortable identifying new opportunities, and setting up new programs and services that deliver value to our partners.
The role sits within the wider partner success department, where we work closely with our international retail partners to help them operate the Ocado Smart Platform in the most effective way. The goal of partner success is to ensure our partners get maximum value out of our technology; we help partners solve strategic business challenges, share best practice, and enable them to drive their ecommerce business through data and subject matter expertise. Partner growth is dedicated to supporting our partners to achieve strong commercial results through sharing data, insights, and best practice. We support partners with strategies around customer acquisition, retention, and onsite optimisation. We also help partners maximise the ecommerce functionality within OSP to help unlock more growth. The team will also provide consulting services to our partners.
- Build and deliver acquisition strategies to help partners scale new customer growth and active customer base
- Work with partners on their paid media strategy and performance across key channels including paid search, paid social, programmatic display, email marketing, and offline media such as direct mail and out of home advertising
- Translate commercial targets into clear media investment plans, optimising for CAC, LTV and contribution
- Analyse partner acquisition performance, identify growth opportunities and deliver actionable recommendations
- Develop structured test-and-learn roadmaps to improve channel effectiveness and unlock new growth levers
- Act as a subject matter expert on acquisition and paid media best practice, both internally and externally
- Build scalable playbooks and frameworks to accelerate partner maturity
- Work closely with product and technology teams to identify gaps and opportunities to improve acquisition capability
- Ensure partners are fully leveraging relevant OSP features to maximise acquisition performance
About you
- Experience in a senior digital marketing role responsible for customer acquisition, experience within online Grocery industry and within international markets is a big plus
- Proven track record of scaling customer acquisition in an eCommerce or retail environment
- Demonstrated experience and understanding of how to run and optimize various acquisition channels with a focus on paid media
- Experience developing strategic approaches on targeting and segmenting audiences
- Demonstrated ability to drive commercial impact within a business
Senior Acquisition Marketing Manager employer: Ocado Technology Group
Contact Detail:
Ocado Technology Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Acquisition Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Ocado Solutions. Use LinkedIn to connect and engage with them; you never know who might have a lead or insight that could help you land that Senior Acquisition Marketing Manager role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past successes in customer acquisition and paid media strategies. When you get the chance to chat with someone from the team, share these insights to demonstrate how you can add value to their partner growth initiatives.
✨Tip Number 3
Be proactive! If you see any opportunities for improvement in Ocado's current marketing strategies, don’t hesitate to mention them during your conversations. This shows your entrepreneurial spirit and that you're already thinking about how to contribute to their success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows your enthusiasm for joining the team at Ocado Solutions and being part of the revolution in online grocery.
We think you need these skills to ace Senior Acquisition Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Acquisition Marketing Manager role. Highlight your experience in customer acquisition and digital marketing, especially in eCommerce or retail. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the online grocery industry and how you can help our partners succeed. Be specific about your achievements and how they relate to the role.
Showcase Your Data Skills: Since this role involves analysing partner acquisition performance, make sure to showcase your data analysis skills. Share examples of how you've used data to drive decisions and improve marketing strategies in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at Ocado Technology Group
✨Know Your Stuff
Before the interview, dive deep into Ocado Solutions and their innovative Ocado Smart Platform. Understand how it revolutionises online grocery and be ready to discuss how your experience aligns with their goals in customer acquisition and paid media strategies.
✨Showcase Your Success Stories
Prepare specific examples from your past roles where you've successfully scaled customer acquisition or optimised paid media strategies. Use metrics to back up your claims, as numbers speak volumes in this industry!
✨Be Ready to Consult
Since the role involves consulting with partners, think about how you would approach a partner's acquisition strategy. Be prepared to discuss potential challenges they might face and how you would help them overcome these using data-driven insights.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about the team’s current challenges, the tools they use, and how success is measured. This shows your genuine interest in the role and helps you gauge if it's the right fit for you.