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- Tasks: Lead social and influencer strategies to shape Ocado's marketing future.
- Company: Join a forward-thinking team at Ocado, a leader in online grocery.
- Benefits: Competitive salary, creative freedom, and a chance to make an impact.
- Other info: Dynamic role with opportunities for creativity and growth.
- Why this job: Be at the forefront of social innovation and influencer marketing.
- Qualifications: Proven experience in social media and influencer programmes.
The predicted salary is between 50000 - 65000 ÂŁ per year.
We are looking for a Social and Influencer Lead to join the wider Marketing Team. This role comes at an exciting time for Ocado’s future plans in the social and creator space. You will have the opportunity to shape the future vision for our plans in this area as we turbo charge our commitment and make social and influencers an even more important part of our marketing strategy in FY27 and beyond. Joining now, you will have the license to define what good looks like and how we best set ourselves up for success. The perfect role for someone who wants to hit the ground running and be involved at the start of this next phase of our social journey. This role reports into the Head of Communications and Social and leads Ocado’s social and creator program.
You will manage a team of three: Creative identifying ways we can be smarter with the content created and utilised across channels. Management in line with broader existing issues management plans.
Who you are
- Proven experience either in-house or agency.
- A natural “big picture” thinker who lives in the “what’s next.”
- You possess a test-and-learn mentality, always scouting the latest platform shifts and cultural trends to build “first-to-market” influencer and content experiments.
- Strong track record in implementing social media strategies and influencer programmes for a consumer-facing brand that have led to clear and demonstrable success in achieving broader business goals e.g. consideration.
- Expertise in helping a household brand develop a unique tone of voice and ownable look and feel across social channels.
- Proven ability in Talent Identification, using metrics like audience overlap and core performance (follower growth, engagement rate) to select individual creators.
- Experience with creator management tools (Sprinklr, CreatorIQ).
- Creative and dynamic: confident in your ideas, fun to work with, and full of ideas for entertaining content.
Social and Influencer Lead employer: Ocado Retail
Contact Detail:
Ocado Retail Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social and Influencer Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in social media and influencer campaigns. This is your chance to shine and demonstrate how you can bring value to the team at Ocado.
✨Tip Number 3
Prepare for interviews by researching Ocado’s current social strategies and thinking about how you can contribute. We want to see your passion and ideas, so come ready to discuss how you can help shape the future of their social presence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to engage directly with us.
We think you need these skills to ace Social and Influencer Lead
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for social media and influencer marketing shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and what you can bring to the table.
Tailor Your Experience: Make sure to highlight your relevant experience in social media strategies and influencer programmes. We love seeing how your past successes align with our goals, so don’t hold back on those achievements!
Be Creative: This is a creative role, so don’t be afraid to showcase your unique style in your application. Whether it’s through your writing or the way you present your ideas, we want to see your personality come through.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Ocado Retail
✨Know Your Social Landscape
Before the interview, dive deep into Ocado's current social media presence. Familiarise yourself with their tone of voice, recent campaigns, and influencer partnerships. This will not only show your genuine interest but also help you discuss how you can enhance their strategy.
✨Showcase Your Big Picture Thinking
Prepare examples that highlight your ability to think strategically about social media and influencer marketing. Discuss past experiences where you identified trends or opportunities that led to successful campaigns. This will demonstrate your 'what’s next' mentality.
✨Bring Your Creative Ideas
Come armed with fresh ideas for content and influencer collaborations that could work for Ocado. Think outside the box and be ready to pitch these concepts during the interview. This shows you're proactive and ready to hit the ground running.
✨Familiarise Yourself with Tools
Since experience with creator management tools like Sprinklr and CreatorIQ is mentioned, make sure you understand how these platforms work. If you have experience using them, be prepared to discuss specific metrics you've tracked and how they informed your strategies.