Customer Insight Manager

Customer Insight Manager

Hatfield Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead a team of analysts to provide insights that drive business decisions.
  • Company: Join Ocado Retail, the UK's largest online supermarket, known for innovation and customer satisfaction.
  • Benefits: Enjoy hybrid working, private medical insurance, discounts, and generous holiday options.
  • Why this job: Be part of a dynamic team shaping the future of online retail with impactful insights.
  • Qualifications: Strong analytical skills, experience in data mining, and excellent communication abilities required.
  • Other info: Opportunity for personal growth and development in a supportive environment.

The predicted salary is between 36000 - 60000 £ per year.

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Permanent

Hatfield (Hybrid working – 3 days in the office)

40 hours

Contract type: Permanent

Location: Hatfield (Hybrid working – 3 days in the office)

Working hours per week: 40 hours

Level: Manager

Application closing date: 15th August

About Us

Our mission is to deliver joy in every shop, through unbeatable choice, unrivaled service, and reassuringly good value.

We’re Ocado Retail, a market-leading, joint venture between Ocado Group and M&S and the world’s largest dedicated online supermarket ocado.com. Not only is Ocado.com the only place to shop a full range of M&S food online, but it’s also the home to the widest online supermarket range in the UK and champion of small, independent brands. We’re also the brains behind Zoom by Ocado, our same-day grocery delivery service.

About The Team And The Role

The Customer Insight Manager leads a team of analysts, providing crucial support to CRM, Revenue Management, and Customer Hub teams in achieving their commercial goals.

Customer Analysts are tasked with extracting, manipulating, and analysing data to generate essential management information. This data informs decision-making on key questions faced by the supported teams, including advising on campaign design and implementation, evaluating performance, and suggesting improvements. Additionally, analysts provide insights into customer behaviours and how Ocado can effectively meet their needs.

As Insight Manager, responsibilities also include mentoring and developing the team, formulating strategic questions, managing team workload, and fostering stakeholder relationships.

What You’ll Do

Example projects

  • Develop a model that predicts the propensity of a customer to shop organically and with different incentives, and determine personalised next best action
  • Personalise our CRM journeys to improve customer experience and retention
  • Design the targeting for outbound calling campaigns to reduce customer lapsed rate and measure the ROI
  • Segment the Ocado customer base to support the CRM team in building its communications strategy
  • Develop a customer profitability model to understand the drivers of profitability and use it to identify opportunities across the whole customer base
  • Set up a trial to assess the incremental value of offering customers same-day delivery and provide a recommendation to the CEO on what our same-day delivery service should look like
  • Predicting the lifetime value of customers and using this information to acquire better customers, increasing our Marketing ROI

Roles and Responsibilities

  • Lead and develop a team of Insight Analysts, ensuring analytical projects deliver actionable recommendations to the business.
  • Be the key analytical contact point for the senior customer leads
  • Own and develop the team’s project roadmap. This will involve both shorter-term, quick turnaround questions to help inform tactical decision-making and longer term projects shaping the future of Ocado Retail’s Marketing and Commercial strategy.
  • Support senior analysts in managing and mentoring junior members of the team, including quality control of code & recommendations and mentoring with stakeholder management & project scoping.
  • Continually develop and improve team processes and ways of working to maximise the value delivered (e.g. project management, QC processes).
  • Visualising data and presenting insight concisely with presentations tailored to the technical level of the audience.
  • Analyse information beyond our own data sources in order to develop our understanding of customer and retail perception and our performance relative to the wider market.
  • Applying statistical techniques such as regression modelling to quantify the impact of variables affecting past campaign performance (and build prediction models for future performance accordingly), as well as applying statistical tests to validate the robustness of recommendations.
  • Work with the wider team of Insight Managers to develop and run a programme of internal analyst training sessions, covering both technical and softer skills

Who You Are

Essential:

  • Stakeholder engagement and management experience
  • Strong experience as an analyst
  • Experience in presenting analytics-driven output to wide-ranging audiences
  • Proven experience of data mining using SQL
  • Ability to drive projects forward and deliver to plan
  • The ability to communicate and influence at all levels
  • Excellent Excel skills
  • Numerate or Technical Degree (2:1 and above)
  • Mathematics A Level (or equivalent) Grade A or above

Preferred:

  • Experience in a retail, e-commerce or FMCG consumer-facing business
  • Experience with data visualisation software such as Tableau
  • Familiarity with Google’s wider data ecosystem (e.g. Google Cloud Storage, AutoML)
  • Experience of R or Python
  • Proven experience in conducting statistical thinking

What’s In It For You

By joining Ocado Retail you’ll have the chance to experience life at the world’s largest online retailer, work with an amazing bunch of people who challenge what’s possible each day, and grow your skills and career in online retail.

If that’s not enough to tempt you, you’ll also get access to loads of great benefits to sweeten the deal. Here’s a taste of what we offer:

Health & Wellbeing: Private medical insurance with the option to add your family, Digital GP appointments, market-leading family policies, mental health support, discounted gym memberships, dental insurance, and more.

Spend & Save: Annual bonus scheme split between personal and business objectives, recognition with reward platform, up to 7% matched pension contributions, 15% Ocado discount, 20% M&S discount, free breakfast every day in the office, electric vehicle leasing scheme and free shuttle bus from Hatfield station to the office.

Never miss the moments that matter: Blended/Hybrid working, 26 days holiday plus 8 flexible bank holidays, options to buy an extra holiday, 2 weeks work from anywhere, and lifestyle break opportunities.

Our Hiring Process

Lucky for us, we get loads of great applications and we really appreciate that so many people put the time and effort in to apply. To recognise that, we treat all applications respectfully and fairly. So, if yours stands out, you’ll follow our standard hiring process – one of our Talent Partners will talk you through this in an initial call.

Everyone’s welcome

We’re an equal opportunities employer. That means that we make sure all potential colleagues are treated fairly and equally. If you require reasonable adjustments during the recruitment process, please let us know on the application form.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Sales

  • Industries

    Retail

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Customer Insight Manager employer: Ocado Retail

At Ocado Retail, we pride ourselves on being a forward-thinking employer that champions innovation and employee development. Located in Hatfield, our hybrid working model allows for a balanced work-life experience, while our comprehensive benefits package, including private medical insurance and generous discounts, ensures our team feels valued and supported. Join us to be part of a dynamic culture where your insights will directly influence the future of online retail, all while working alongside passionate colleagues who inspire each other every day.
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Contact Detail:

Ocado Retail Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Customer Insight Manager

Tip Number 1

Familiarise yourself with Ocado's business model and customer base. Understanding how they operate as a market leader in online retail will help you tailor your insights and recommendations effectively during interviews.

Tip Number 2

Brush up on your SQL skills, as data mining is crucial for this role. Being able to demonstrate your proficiency in extracting and manipulating data will set you apart from other candidates.

Tip Number 3

Prepare to discuss your experience in stakeholder management. Be ready to share examples of how you've successfully engaged with different teams and influenced decision-making in previous roles.

Tip Number 4

Showcase your analytical thinking by discussing past projects where you've applied statistical techniques. Highlighting your ability to derive actionable insights from data will resonate well with the hiring team.

We think you need these skills to ace Customer Insight Manager

Stakeholder Engagement
Data Analysis
SQL Proficiency
Project Management
Statistical Modelling
Data Visualisation (e.g. Tableau)
Presentation Skills
Team Leadership
Mentoring and Coaching
Communication Skills
Excel Expertise
Numerical Aptitude
Experience in Retail or E-commerce
Familiarity with Google Cloud Ecosystem
Knowledge of R or Python

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the Customer Insight Manager role. Focus on your analytical skills, stakeholder management, and any experience in retail or e-commerce.

Craft a Compelling Cover Letter: In your cover letter, express your passion for customer insights and how your background makes you a perfect fit for Ocado Retail. Mention specific projects or achievements that demonstrate your ability to lead a team and drive analytical projects.

Showcase Your Analytical Skills: Provide examples of how you've used data analysis to inform decision-making in previous roles. Highlight your experience with SQL, data visualisation tools, and statistical techniques, as these are crucial for the position.

Prepare for Potential Questions: Think about how you would approach the responsibilities listed in the job description. Be ready to discuss how you would develop customer models, mentor team members, and engage with stakeholders during an interview.

How to prepare for a job interview at Ocado Retail

Understand the Role

Before your interview, make sure you thoroughly understand the responsibilities of a Customer Insight Manager. Familiarise yourself with how data analysis supports CRM and revenue management, as well as the importance of customer behaviour insights.

Showcase Your Analytical Skills

Be prepared to discuss your experience with data mining, SQL, and statistical techniques. Highlight specific projects where you've successfully used these skills to drive business decisions or improve customer experiences.

Prepare for Stakeholder Engagement Questions

Since stakeholder management is crucial for this role, think of examples where you've effectively communicated insights to various audiences. Be ready to explain how you tailor your presentations based on the audience's technical level.

Demonstrate Leadership and Mentoring Experience

As a manager, you'll need to lead and develop a team. Share your experiences in mentoring junior analysts and managing team workloads. Discuss how you've fostered collaboration and improved processes within your team.

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