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- Tasks: Drive new business growth in cybersecurity through direct sales and strategic partnerships.
- Company: Join a leading cybersecurity firm that empowers businesses to thrive amidst threats.
- Benefits: Enjoy competitive salary, performance bonuses, flexible work, and professional development.
- Other info: Dynamic, collaborative environment with opportunities for career advancement.
- Why this job: Be a key player in a fast-growing industry and make a real impact.
- Qualifications: 5-8 years in tech sales with a proven 'hunter' mindset and partner engagement experience.
The predicted salary is between 60000 - 80000 ÂŁ per year.
Obrela is a leading cybersecurity company helping organizations defend against advanced threats through innovative technology, expert intelligence, and managed security services. We enable businesses to operate with confidence in an increasingly complex threat landscape.
OBRELA is seeking a driven and results-oriented Sales Manager to accelerate new business growth across the UK and European market. This is a quota-carrying, individual contributor role focused on acquiring net new customers through a balanced approach of direct sales and strategic partner engagement. The role requires a proactive “hunter” mindset, combined with the ability to leverage partners to expand reach, unlock opportunities, and drive deal success. This position suits a high-energy sales professional looking to step up in a fast-growing cybersecurity company.
Key Responsibilities- Deliver against annual new business (ARR) targets across UK and Europe through a balanced mix of direct and partner-led sales.
- Build and manage a new net pipeline from scratch (no inherited territory or accounts).
- Generate opportunities through proactive direct outreach as well as through partner and alliance channels.
- Develop and execute account plans that leverage both direct engagement and partner involvement where it adds value.
- Identify and activate new partner opportunities in coordination with the partner/alliance team.
- Manage end-to-end complex sales cycles.
- Maintain ownership of the sales cycle while effectively orchestrating internal teams and partners.
- Position OBRELA’s services using a value- and outcome-based selling approach.
- Apply MEDDIC / MEDDPICC (or equivalent) to ensure strong qualification, pipeline discipline, and forecast accuracy.
- Maintain accurate CRM reporting and clear visibility of both direct and partner-influenced pipeline.
- 5–8 years of experience in cybersecurity or technology sales.
- Proven experience in a net new logo, quota-carrying “hunter” role.
- Proven experience working with partners, alliances, or indirect sales models, including co-selling and partner pipeline development.
- Exposure to managed security services (MDR, MSSP, DFIR, Threat Intelligence) strongly preferred.
- Experience working with or alongside partners / alliances.
- Experience managing multi-stakeholder sales cycles, including senior business and technical decision-makers.
- Working knowledge of MEDDIC / MEDDPICC (or similar sales methodology).
- Strong communication, negotiation, and commercial skills.
- Comfortable building pipeline from zero in new or underdeveloped markets while focusing on business value and risk outcomes rather than product features.
- Able to collaborate and co-sell effectively with strategic partners.
- Comfortable with delivering results in a fast-paced, target-driven environment while managing long, complex sales cycles.
- Competitive salary and performance-based bonuses.
- Professional development opportunities and certifications.
- Flexible work schedule and semi-remote work options.
- Collaborative and innovative work environment.
Sales Manager UK & Ireland in London employer: Obrela
Contact Detail:
Obrela Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager UK & Ireland in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the cybersecurity space. Attend industry events, join relevant online forums, and don’t be shy about reaching out to potential partners or clients on LinkedIn. The more connections you make, the better your chances of landing that Sales Manager role.
✨Tip Number 2
Showcase your hunting skills! When you’re chatting with potential employers, highlight your experience in building pipelines from scratch. Share specific examples of how you’ve successfully generated new business and engaged partners. This will demonstrate that you’re the proactive sales professional they’re looking for.
✨Tip Number 3
Prepare for those interviews! Research the company and its services thoroughly. Be ready to discuss how you can apply value-based selling and leverage partnerships to drive success at Obrela. Tailor your answers to show you understand their needs and how you can meet them.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team at Obrela. So, get your CV polished and hit that apply button!
We think you need these skills to ace Sales Manager UK & Ireland in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales Manager role. Highlight your experience in cybersecurity sales and any relevant achievements. We want to see how you’ve smashed targets and built pipelines from scratch!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for OBRELA. Share your passion for cybersecurity and how your proactive 'hunter' mindset will help us grow our business.
Showcase Your Partner Engagement Skills: Since this role involves working with partners, make sure to highlight any experience you have in co-selling or developing partner relationships. We love seeing examples of how you've unlocked opportunities through collaboration!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Obrela
✨Know Your Cybersecurity Stuff
Make sure you brush up on the latest trends and challenges in cybersecurity. Understand how OBRELA's services stand out in the market. This will not only show your passion for the industry but also help you position their offerings effectively during the interview.
✨Show Off Your Hunting Skills
Prepare to discuss your experience in building a pipeline from scratch. Have specific examples ready that highlight your proactive approach to sales, especially in acquiring new customers. This is crucial for a role that requires a 'hunter' mindset.
✨Partner Up!
Since this role involves working with partners, be ready to talk about your past experiences in co-selling or developing partner pipelines. Share stories that demonstrate your ability to collaborate and leverage partnerships to drive sales success.
✨Master the Sales Methodology
Familiarise yourself with MEDDIC or MEDDPICC sales methodologies. Be prepared to explain how you've applied these frameworks in your previous roles to ensure strong qualification and pipeline discipline. This will show that you have a structured approach to managing complex sales cycles.