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For Companies At a Glance
- Tasks: Lead innovative marketing campaigns and drive strategies across global markets.
- Company: Join OANDA, a revolutionary FinTech company with a dynamic culture.
- Benefits: Hybrid work model, career growth opportunities, and a chance to work with a global sports icon.
- Why this job: Make an impact in the world of currency trading and enhance your marketing skills.
- Qualifications: 5+ years in marketing with strong leadership and commercial focus.
- Other info: Inclusive environment valuing diversity and unique experiences.
The predicted salary is between 36000 - 60000 £ per year.
Everyone at OANDA is focused on our vision to transform how our customers can meet all their currency needs. We are revolutionising the world of currency trading by providing innovative trading experiences, currency data and analytics solutions. Dare to be open, bold, focused - own it and apply! The future is now!
Join us and:
- Lead and drive integrated campaigns strategy across global OANDA markets.
- Work at an award-winning company whose ambassador is a global sporting icon Robert Lewandowski; we also partner with the New York Red Bulls.
- Boost your career in a FinTech company.
How do we work?
You will be joining our Marketing Team, which is primarily based in the UK and Poland. As Head of Campaigns, you will report directly to Global Head of Performance Marketing as a bridge the gap between business leaders and the media buying team, coordinating exactly what and how we advertise across OANDA’s core regions. You will manage a team of regional marketing leads to drive go-to-market strategies and ensure our global campaign calendars are executed seamlessly.
We work in a hybrid model - we would love to meet you in the London office from time to time with respect to your own commitments.
In this role, you will:
- Develop a compelling marketing strategy based on deep customer and market behaviour analysis.
- Cooperate with Data and Insights Teams to develop data-led stories and communications.
- Collaborate with the Creative Team to clearly state requirements and serve as a valuable partner in campaign ideation and execution.
- Define and select target audiences, matching client needs with unique value propositions and selling points.
- Design cross-channel media strategies in collaboration with the Media Buying Team.
- Manage relationships with key external stakeholders, including portals, agencies, and media partners.
- Oversee the testing and constant optimisation of campaigns to ensure efficiency and performance.
- Report on both top-of-funnel and bottom-of-funnel metrics to the Global Head of Performance Marketing.
What skillset do you need to be successful in this role?
- Min. 5 years of experience in agency or Client-side roles in managing budgets successfully and delivering growth.
- Full understanding of mar-tech ecosystems, reporting frameworks, and attribution challenges and measurement techniques for both digital and non-digital ad spend.
- Leadership skills with a track record of managing and motivating a team of direct reports.
- Commercial focus with a deep passion for marketing and a Client-obsessed mindset.
Nice to have:
- Passion for finance, trading or investing.
- Experience in regulated markets.
OANDA Global Corporation is a diverse and global team with offices around the world. We value the unique skills and experiences each individual brings to OANDA. We are committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and one which reflects the diversity of the community in which we operate. We provide an inclusive and accessible environment for everyone. Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to provide as seamless a recruitment experience as possible.
Head of Campaigns employer: OANDA
Contact Detail:
OANDA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Campaigns
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at OANDA or similar companies. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in real-time! If you get the chance, ask for a presentation or a case study during the interview. It’s a great way to demonstrate your expertise and creativity.
✨Tip Number 3
Be bold and ask questions! When you're in an interview, don’t shy away from asking about their campaigns and strategies. It shows you're genuinely interested and ready to contribute.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on being part of the OANDA family!
We think you need these skills to ace Head of Campaigns
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for marketing and finance shine through! We want to see that you’re not just ticking boxes but genuinely excited about the role and what we do at OANDA.
Tailor Your CV: Make sure your CV is tailored to the Head of Campaigns position. Highlight relevant experience, especially in managing campaigns and leading teams. We love seeing how your past roles align with our vision!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at OANDA
✨Know Your Campaigns
Before the interview, dive deep into OANDA's recent campaigns and marketing strategies. Familiarise yourself with their approach to currency trading and how they engage with customers. This will not only show your genuine interest but also help you discuss how your experience aligns with their vision.
✨Showcase Your Leadership Skills
As a Head of Campaigns, you'll be managing a team. Prepare examples that highlight your leadership style and how you've successfully motivated teams in the past. Be ready to discuss specific challenges you've faced and how you overcame them to drive results.
✨Data-Driven Mindset
OANDA values data-led decision-making. Brush up on your understanding of mar-tech ecosystems and reporting frameworks. Be prepared to discuss how you've used data to inform campaign strategies and optimise performance in previous roles.
✨Cultural Fit and Passion
OANDA is looking for someone who embodies their values of being open, bold, and focused. Reflect on how your personal values align with theirs and be ready to share your passion for finance and marketing. This will help you connect with the interviewers on a deeper level.
