Head of Campaigns

Everyone at OANDA is focused on our vision to transform how our customers can meet all their currency needs. We are revolutionising the world of currency trading by providing innovative trading experiences, currency data and analytics solutions. Dare to be open, bold, focused - own it and apply! The future is now!

Join us and:

• Lead and drive integrated campaigns strategy across global OANDA markets.
• Work at an award-winning company whose ambassador is a global sporting icon Robert Lewandowski; we also partner with the New York Red Bulls.
• Boost your career in a FinTech company.

You will be joining our Marketing Team, which is primarily based in the UK and Poland. As Head of Campaigns, you will report directly to Global Head of Performance Marketing as a bridge the gap between business leaders and the media buying team, coordinating exactly what and how we advertise across OANDA’s core regions. You will manage a team of regional marketing leads to drive go-to-market strategies and ensure our global campaign calendars are executed seamlessly.

We work in a hybrid model - we would love to meet you in the London office from time to time with respect to your own commitments.

In this role, you will:

• Develop a compelling marketing strategy based on deep customer and market behaviour analysis.
• Cooperate with Data and Insights Teams to develop data-led stories and communications.
• Collaborate with the Creative Team to clearly state requirements and serve as a valuable partner in campaign ideation and execution.
• Define and select target audiences, matching client needs with unique value propositions and selling points.
• Design cross-channel media strategies in collaboration with the Media Buying Team.
• Manage relationships with key external stakeholders, including portals, agencies, and media partners.
• Oversee the testing and constant optimisation of campaigns to ensure efficiency and performance.
• Report on both top-of-funnel and bottom-of-funnel metrics to the Global Head of Performance Marketing.

Min. 5 years of experience in agency or Client-side roles in managing budgets successfully and delivering growth.

Proficiency in cross-channel media campaigns.

Full understanding of mar-tech ecosystems, reporting frameworks, and attribution challenges and measurement techniques for both digital and non-digital ad spend.

Leadership skills with a track record of managing and motivating a team of direct reports.

Commercial focus with a deep passion for marketing and a Client-obsessed mindset.

Fluent English.

Nice to have:

• Passion for finance, trading or investing.
• Experience in regulated markets.

OANDA Global Corporation is a diverse and global team with offices around the world. We value the unique skills and experiences each individual brings to OANDA. We are committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and one which reflects the diversity of the community in which we operate. We provide an inclusive and accessible environment for everyone. Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to provide as seamless a recruitment experience as possible.

OANDA aims to transform all aspects of how the world interacts with currencies, whether that be trading or utilising currency data and information. We’ll do this our way – connecting and collaborating with the best and most innovative to grow quickly and globally. We strive to do more than just our jobs, focus our actions on collective goals and dare to seek out innovation and creativity. All this to continue our obsession with providing the best experience for our customers.