Head of PPC in Manchester

A well-established digital agency based in Manchester is looking for a Head of Paid to lead its growing Paid department. Working across a varied portfolio of 15–20+ clients, the agency delivers high-performance paid media strategies across e-commerce and lead generation.

About the role:

Are you an experienced Paid Media professional ready to take the next step into a senior leadership role?

You will lead and develop the Paid team, oversee a diverse client portfolio and shape the strategic direction of the agency's Paid offering. The role combines leadership, strategic oversight, client management, commercial responsibility and new business support.

Responsibilities:

• Lead, mentor and develop a team of Paid specialists.
• Set departmental goals, KPIs and strategic direction.
• Oversee campaigns across Google Ads, Microsoft Ads, Meta Ads and TikTok Ads.
• Manage performance across e-commerce and lead generation accounts.
• Drive commercially meaningful KPIs including CPA, ROAS, revenue and profitability.
• Oversee account audits, tracking, optimisation and performance.
• Develop forecasting and budget recommendations.
• Identify opportunities for account growth and increased client investment.
• Build strong senior-level client relationships and provide strategic advice.
• Lead the Paid element of relevant new business pitches.
• Champion AI, automation, testing and innovation across the department.

Qualifications:

• 6+ years' hands-on Paid Media experience.
• 2+ years' experience in a senior leadership or Head of Paid role.
• Experience managing and developing a team of 3+ Paid specialists.
• Experience overseeing 15–20+ client accounts.
• Strong experience across both e-commerce and lead generation.
• Advanced Google Ads knowledge, alongside Microsoft Ads, Meta and TikTok.
• Strong knowledge of GA4, GTM and Google Merchant Centre.
• Excellent strategic, analytical, commercial and client management skills.

Salary & benefits:

• Up to £55,000, depending on experience.
• Senior leadership position within an established Manchester agency.
• Opportunity to lead and grow a talented Paid team.
• Varied portfolio of e-commerce and lead generation clients.
• Hybrid working with 2 days in the office and 3 from home.
• Company equipment, including a MacBook, provided.

This is an ideal role for an experienced Head of Paid, or a senior Paid Media Manager ready to take the next step into a leadership position.