At a Glance
- Tasks: Create and implement branding strategies for Oakridge schools to enhance market presence.
- Company: Oakridge International School, a leader in innovative education.
- Benefits: Join a supportive team with opportunities for professional growth and development.
- Other info: Diverse and inclusive environment committed to student welfare.
- Why this job: Make a real impact on students' futures while shaping the school's brand identity.
- Qualifications: Strong communication skills and experience in branding or marketing.
The predicted salary is between 30000 - 40000 £ per year.
Our vision at Oakridge International School, Bengaluru is to inspire every individual to unlock their true potential through our outstanding education to make the world a better place. We teach the IB Diploma Programme, a highly prestigious curriculum that sees 70% of our students go on to attend one of the world's top 100 universities. Our teachers have an average of over 6 years' experience, and work to create a caring, supportive learning environment where children can fulfil their potential.
Job Description
- Responsible to develop separate branding strategy for brands Oakridge in line with the intent and strategy behind these two distinct school offerings of People Combine.
- Develops different strategies for each school product offerings of Oakridge in line with what is valued by the target market of each product and the catchment area of each offering.
- Responsible to monitor markets.
- Responsible to analyze market research reports and be aware of trends in the market, changes in customer preferences, competitor moves etc.
- Responsible to strategize for brands to always be fresh and contemporary.
- Responsible for precise positioning of each brand in all communication to the external world and in internal communications.
- Responsible to reinforce perception through branding that the schools deliver premium, global and holistic schooling experience, and equips students with an edge to emerge winners in the competition for quality college education.
- Responsible to develop creatives for usage in marketing campaign (Print, Hoarding, Inserts, Web site, social media, and Internet Search engines).
- Accountable for the advertisements of the school to earn eyeballs and the brand to be widely recognized and perceived as intended.
- Responsible to generate among school parents and students a sense of pride in being associated with the school and earn their loyalty to the school through creation of a strong positive awareness of the brand in the market.
- Responsible to enhance perceived value of the school offering and create a sense of pride and prestige to be associated with the school, thus overcoming any resistance to the fees charged by the school (new parents) and to increase in fees effected from time to time (existing parents).
At Nord Anglia Education we are committed to providing a world class, safe, happy environment in which children and young people can thrive and learn. We are committed to safeguarding and promoting the welfare of all our pupils where we embrace all race, abilities, religions, genders, and cultures.
All post holders in regulated activity (having regular unsupervised contact with children) are subject to appropriate national and international vetting procedures including satisfactory criminal record checks from both your country of residence/birth and any country of residence within the last 10 years.
We welcome applications from suitable qualified persons from all diverse backgrounds. Please note, only shortlisted candidates will be contacted.
Communications Manager employer: Oakridge International School, Bengaluru
At Oakridge International School, Bengaluru, we pride ourselves on being an exceptional employer that fosters a nurturing and inclusive work culture. Our commitment to professional development ensures that our employees have ample opportunities for growth while contributing to a prestigious educational environment that inspires both staff and students alike. With a focus on innovation and community engagement, working here means being part of a team dedicated to making a meaningful impact in the lives of young learners.
Contact Details:
Oakridge International School, Bengaluru Recruitment Team
