At a Glance
- Tasks: Lead customer acquisition and growth for Business Banking with innovative marketing strategies.
- Company: Join OakNorth, a forward-thinking bank focused on business growth.
- Benefits: Competitive pay, flexible working, and opportunities for professional development.
- Other info: Collaborative culture with excellent career advancement opportunities.
- Why this job: Make a real impact in a dynamic environment while driving business success.
- Qualifications: 6+ years in growth marketing with B2B experience and strong data skills.
The predicted salary is between 60000 - 80000 £ per year.
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The role involves owning customer acquisition and growth for OakNorth Business Banking – driving deposit volumes, account opening, and activation. It sits at the intersection of marketing, commercial and product. You will work closely with multiple teams and lead go-to-market execution for an actively expanding product suite – from savings accounts and Fixed Term Deposits to Finance Automation and escrow. This is a high-ownership role for someone who is comfortable in a campaign dashboard as well as in a product launch war room, and who has operated in a regulated environment where every customer-facing message needs to hold up under scrutiny.
What you'll be doing
- Growth and acquisition: Own Business Banking acquisition across all marketing-attributed channels – paid search, paid social, affiliates, outbound, referral, events, and partnerships. Define and own the channel mix strategy tied explicitly to CAC, deposit targets, and activation rates. Work with each channel owner across the marketing team to align strategies, share audience and performance insight, tailor messaging, and ensure every channel is pulling in the same direction. Own the outbound targeting strategy for commercial, landing page strategy, and conversion rate optimisation. Monitor funnel drop-off across the acquisition journey and develop sector-specific messaging.
- Product and feature GTM: Own go-to-market execution for BB product and feature launches, lead acquisition campaigns for new releases, and coordinate cross-functionally across Product, Compliance, Legal, Engineering, and Operations for each release.
- Commercial enablement and BD alignment: Act as the dedicated marketing resource for the Commercial team, attend daily and weekly commercial reviews, produce materials for the BD team, and support events from planning through to follow-up.
- Lifecycle, activation, and retention: Design and run lifecycle campaigns that move newly onboarded accounts from open to activated, and develop segment-specific activation sequences.
- Commercial programmes and partnerships: Identify, design, and scale commercial programmes that support Business Banking growth targets, own the end-to-end performance of growth programmes, and develop partnership channels.
- Performance, reporting, and compliance: Coordinate reporting, maintain accurate performance dashboards, apply FCA/BCOBS/Consumer Duty constraints, and ensure all campaign copy is compliant before submission to compliance review.
What we're looking for
- 6+ years in growth or performance marketing; at least 2 years with direct ownership of B2B acquisition targets.
- Proven track record of moving acquisition numbers.
- Hands-on experience across paid search, paid social, outbound email, and lifecycle marketing.
- Experience in a regulated environment.
- Strong commercial judgment and data literacy.
Desirable
- Experience marketing a B2B financial product to UK businesses.
- Familiarity with the UK mid-market segment and the buying behaviour of founders, CFOs, and FDs.
- Hands-on experience with Salesforce, HubSpot, Apollo, Iterable or equivalent tooling.
- Understanding of deposit economics and how acquisition metrics connect to NIM and bank-level profitability.
Senior Growth Marketing Manager (Business Banking, Contractor) employer: OakNorth
At OakNorth, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, particularly for our Senior Growth Marketing Manager role in Business Banking. Our commitment to employee growth is evident through tailored development opportunities and a collaborative environment where innovative ideas are encouraged. Located in the heart of the UK, we offer unique advantages such as access to a diverse talent pool and the chance to make a significant impact in a rapidly expanding sector, all while ensuring compliance and excellence in customer engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Growth Marketing Manager (Business Banking, Contractor)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements and projects. This is your chance to showcase what you can bring to the table, especially in growth marketing. Make it easy for potential employers to see your value.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their products, and come armed with questions that show you’re genuinely interested. Practice your pitch on how your experience aligns with their needs, especially around customer acquisition and growth strategies.
✨Tip Number 4
Don’t just apply anywhere; apply through our website! We’ve got a streamlined process that makes it easier for us to see your application. Plus, it shows you’re serious about joining our team. Tailor your application to highlight your experience in B2B marketing and compliance – that’s what we’re looking for!
We think you need these skills to ace Senior Growth Marketing Manager (Business Banking, Contractor)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Growth Marketing Manager role. Highlight your experience in growth marketing, especially in B2B environments, and show how your skills align with our needs at OakNorth Business Banking.
Showcase Your Achievements:Don’t just list your responsibilities; share specific results you've achieved in previous roles. Use metrics to demonstrate how you’ve driven customer acquisition and growth, as this will resonate with us and show you’re results-oriented.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate straightforward communication, so avoid jargon and focus on what makes you a great fit for the role. Remember, less is often more!
Apply Through Our Website:We encourage you to apply directly through our website. This ensures your application gets to the right people quickly and allows us to review your details efficiently. Plus, it’s super easy to do!
How to prepare for a job interview at OakNorth
✨Know Your Numbers
Make sure you’re familiar with key metrics like Customer Acquisition Cost (CAC) and conversion rates. Be ready to discuss how you've used these numbers in past roles to drive growth and make informed decisions.
✨Showcase Your Campaign Success
Prepare specific examples of successful campaigns you've led, especially in a B2B context. Highlight your role in the strategy, execution, and results, focusing on how you moved acquisition numbers rather than just running campaigns.
✨Understand Compliance Inside Out
Since this role involves working in a regulated environment, brush up on FCA compliance and financial promotions. Be prepared to discuss how you’ve navigated compliance challenges in previous positions and ensure your messaging is always on point.
✨Cross-Functional Collaboration
This position requires working closely with various teams. Think of examples where you’ve successfully collaborated with product, sales, or legal teams. Emphasise your ability to align marketing strategies with broader business goals and how you’ve facilitated communication across departments.
