At a Glance
- Tasks: Drive customer acquisition and growth for Business Banking through innovative marketing strategies.
- Company: Join a dynamic financial institution focused on expanding its product suite.
- Benefits: Competitive pay, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on compliance and data-driven decisions.
- Why this job: Make a real impact in a high-ownership role at the intersection of marketing and product.
- Qualifications: 6+ years in growth marketing with proven B2B acquisition success.
The predicted salary is between 60000 - 80000 € per year.
The role involves owning customer acquisition and growth for OakNorth Business Banking, driving deposit volumes, account opening, and activation. It requires collaboration with multiple teams and leading go-to-market execution for an expanding product suite.
What you'll be doing:
- Growth and acquisition: Own Business Banking acquisition across all marketing-attributed channels, define and own the channel mix strategy, work with channel owners to align strategies, own outbound targeting strategy, landing page strategy, monitor funnel drop-off, develop sector-specific messaging, experiment with new channels, and track acquisition performance.
- Product and feature GTM: Own go-to-market execution for product launches, lead acquisition campaigns, coordinate cross-functionally for each release, and brief the content and design teams on launch assets.
- Commercial enablement and BD alignment: Act as the dedicated marketing resource for the Commercial team, produce materials for the BD team, ensure consistent messaging, feed conversion data back into campaign decisions, and support events.
- Lifecycle, activation, and retention: Design and run lifecycle campaigns, develop segment-specific activation sequences, and work with Product on in-app activation nudges.
- Commercial programmes and partnerships: Identify and scale commercial programmes, own end-to-end performance of growth programmes, build scalable referral infrastructure, and manage partnership channels.
- Performance, reporting, and compliance: Coordinate reporting, maintain performance dashboards, apply compliance constraints, and ensure campaign copy is compliant.
What we're looking for:
- 6+ years in growth or performance marketing; at least 2 years with direct ownership of B2B acquisition targets.
- Proven track record of moving acquisition numbers.
- Hands-on experience across various marketing channels.
- Experience in a regulated environment.
- Strong commercial judgment and data literacy.
Desirable:
- Experience marketing a B2B financial product to UK businesses.
- Familiarity with the UK mid-market segment.
- Hands-on experience with relevant tools.
- Understanding of deposit economics.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications and assessing responses. Final hiring decisions are ultimately made by humans.
Senior Growth Marketing Manager - Business Banking (Contractor) in London employer: OakNorth
At OakNorth, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Senior Growth Marketing Manager in Business Banking, you will have the opportunity to drive impactful customer acquisition strategies while working alongside talented professionals in a dynamic environment. We offer competitive benefits, a commitment to employee growth, and the unique advantage of being part of a rapidly expanding financial institution that values your contributions and encourages experimentation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Growth Marketing Manager - Business Banking (Contractor) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is especially important for a role like Senior Growth Marketing Manager where you can showcase your past campaigns and results. Make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by knowing the company inside out. Research OakNorth Business Banking, understand their products, and think about how your experience aligns with their goals. Tailor your responses to show how you can drive growth and acquisition for them specifically.
✨Tip Number 4
Don’t just apply anywhere; apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter. Let’s make it happen!
We think you need these skills to ace Senior Growth Marketing Manager - Business Banking (Contractor) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Growth Marketing Manager role. Highlight your experience in growth marketing, especially in B2B environments, and show how your skills align with our needs at OakNorth Business Banking.
Showcase Your Achievements:Don’t just list your responsibilities; share specific results you've achieved in previous roles. Use metrics to demonstrate how you’ve driven customer acquisition and growth, as this will really catch our eye!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free of jargon. This will help us understand your qualifications quickly.
Apply Through Our Website:We encourage you to submit your application directly through our website. This ensures that your application gets to the right people and helps us keep track of all candidates efficiently.
How to prepare for a job interview at OakNorth
✨Know Your Numbers
Make sure you can talk confidently about key metrics like Customer Acquisition Cost (CAC) and conversion rates. Be prepared to discuss how you've influenced these numbers in your previous roles, as this will show your understanding of the commercial side of growth marketing.
✨Channel Strategy Mastery
Familiarise yourself with various marketing channels, especially those mentioned in the job description like paid search and social. Have examples ready of how you've successfully managed channel strategies in the past, including what worked, what didn’t, and how you adapted.
✨Compliance Savvy
Since this role involves working in a regulated environment, brush up on FCA compliance and financial promotions. Be ready to discuss how you've navigated compliance in your previous roles and ensure you understand the importance of compliant messaging.
✨Cross-Functional Collaboration
This position requires working closely with various teams. Prepare examples of how you've successfully collaborated with product, sales, and content teams in the past. Highlight your ability to align marketing strategies with business objectives and how you’ve contributed to successful product launches.
