At a Glance
- Tasks: Lead OakNorth’s content strategy and create engaging, high-quality content across various financial topics.
- Company: Join OakNorth, a fintech leader empowering businesses and communities since 2015.
- Benefits: Enjoy 25 days holiday, work-life balance, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and customer engagement.
- Why this job: Make an impact by shaping narratives that educate and attract customers in the fintech space.
- Qualifications: Strong writing skills, experience in content creation, and ability to simplify complex topics.
The predicted salary is between 40000 - 50000 £ per year.
At OakNorth, we're on a mission to empower ambitious businesses and the communities they serve. Since 2015, we've lent over $21 billion across the UK and US, helped create more than 58,000 new homes and 36,000 new jobs, and supported hundreds of thousands of personal savers — all while driving economic growth in the markets we serve.
We’re looking for a Content Marketer to lead OakNorth’s organic content strategy across Lending, Business Banking and Personal Savings. This is a growth-oriented content role, suited to someone who combines strong editorial judgement with a commercial mindset. You will create high-quality, search-led and insight-driven content that attracts, educates and converts customers over time.
You’ll be responsible not just for writing, but for shaping how content drives measurable organic growth. That includes developing evergreen assets, thought leadership, conversion-led guides and flagship pieces designed to build authority and generate demand across the funnel.
You’ll work closely with Product Marketing, Growth, Product and Commercial teams to turn complex financial topics into clear, compelling narratives that attract new customers and deepen understanding of OakNorth’s propositions.
What you'll do:
- Own and evolve OakNorth’s organic content strategy across Lending, Business Banking and Personal Savings
- Create high-quality editorial content across Lending, Business Banking and Personal Savings
- Write engaging long-form pieces such as articles, blogs, guides, explainers, reports and lead magnets
- Develop thought leadership content that positions OakNorth as an expert across lending, business banking and personal savings
- Translate complex financial products, customer problems and market trends into clear, accessible stories
- Identify high-impact content opportunities using SEO insights, customer research, commercial priorities and AI-assisted analysis of search intent and content gaps
- Use AI tools responsibly to accelerate research, generate structured first drafts, refine clarity, and optimise existing content while maintaining strong editorial oversight and regulatory accuracy
- Continuously test and improve content performance using data, AI-supported optimisation techniques and structured experimentation
- Work with cross-product subject matter experts to ensure content is accurate, insightful and customer-focused
- Identify content opportunities based on customer questions, market trends and commercial priorities
- Plan and contribute to editorial themes and content calendars
- Edit, refine and elevate content to maintain clarity, consistency and quality across channels
- Maintain and help evolve OakNorth’s tone of voice across customer-facing content
What success looks like:
- More customers discovering OakNorth through high-quality, engaging content, ultimately driving growth
- Customers having a clearer understanding of what OakNorth does and how our products help them
- Strong engagement with content, measured through readership, time spent, downloads and return visits
- OakNorth being recognised as a trusted voice across lending, business banking and personal savings
- A consistent pipeline of thoughtful, relevant content that supports growth and brand credibility
- Strong collaboration with Product Marketing, Growth and Commercial teams to ensure content supports wider business goals
What we’re looking for:
- Proven experience as a content writer, journalist or editorial lead, ideally covering complex or technical topics
- Strong writing and storytelling skills, with the ability to engage and educate different audiences
- Experience creating long-form content, thought leadership or editorial pieces rather than short-form ad copy
- Ability to simplify complex subjects while maintaining accuracy and credibility
- A curious mindset and confidence interviewing stakeholders or subject matter experts
- Clear, structured thinking and strong attention to detail
- Comfortable managing multiple pieces of content across different products and themes
- Experience in fintech, financial services or B2B is a plus, but not essential
Why join OakNorth:
- Proven experience as a content writer or editorial lead, ideally covering complex or technical topics
- Strong writing and storytelling skills, with the ability to engage and educate different audiences
- Experience creating long-form content, thought leadership or editorial pieces rather than short-form ad copy
- Ability to simplify complex subjects while maintaining accuracy and credibility
- A curious mindset and confidence interviewing stakeholders or subject matter experts
- Clear, structured thinking and strong attention to detail
- Comfortable managing multiple pieces of content across different products and themes
- Experience in fintech, financial services or B2B is a plus, but not essential
Benefits & Perks:
Work-life balance: 25 days holiday per year plus
Growth Content Marketer: Fintech Thought Leadership in London employer: OakNorth
At OakNorth, we pride ourselves on being an exceptional employer that champions innovation and growth in the fintech sector. Our collaborative work culture fosters creativity and empowers employees to take ownership of their projects, while our commitment to professional development ensures that you have ample opportunities to grow your skills and advance your career. With a focus on work-life balance and a supportive environment, OakNorth is the ideal place for passionate individuals looking to make a meaningful impact in the financial services industry.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Content Marketer: Fintech Thought Leadership in London
✨Tip Number 1
Get your networking game on! Connect with people in the fintech space, especially those at OakNorth. Attend industry events or webinars, and don’t be shy to slide into DMs on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Show off your skills! Create a portfolio of your best content pieces that highlight your ability to simplify complex topics. Share this on your personal website or even on platforms like Medium. This gives potential employers a taste of what you can do!
✨Tip Number 3
Research OakNorth thoroughly. Understand their mission, values, and the type of content they produce. Tailor your conversations and any content you share to align with their goals. This shows you’re genuinely interested and ready to contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and serious about joining the team at OakNorth.
We think you need these skills to ace Growth Content Marketer: Fintech Thought Leadership in London
Some tips for your application 🫡
Show Off Your Writing Skills:Make sure your application showcases your best writing. Include samples of long-form content you've created, like articles or guides, that demonstrate your ability to simplify complex topics while keeping it engaging.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to highlight your experience in content marketing, especially in fintech or similar fields. Show us how your skills align with our mission at OakNorth.
Be Data-Driven:We love numbers! If you’ve used data to drive content strategy or improve performance, share those insights. Highlight any SEO strategies you've implemented and the results they brought in.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at OakNorth
✨Know Your Audience
Before the interview, take some time to research OakNorth and its mission. Understand their target audience and how they communicate. This will help you tailor your responses and show that you’re genuinely interested in contributing to their growth-oriented content strategy.
✨Showcase Your Writing Skills
Prepare a portfolio of your best long-form content pieces, especially those that simplify complex topics. Be ready to discuss your writing process and how you ensure clarity and engagement in your work. This is crucial for a role focused on creating high-quality editorial content.
✨Demonstrate SEO Knowledge
Since the role involves developing content driven by SEO insights, brush up on your SEO skills. Be prepared to discuss how you identify content opportunities and optimise existing content. Mention any tools you’ve used and how they’ve helped improve content performance.
✨Engage with Thought Leadership
Think about how you can position OakNorth as a trusted voice in fintech. Prepare examples of thought leadership content you’ve created or ideas you have for future pieces. This will show your understanding of the industry and your ability to contribute to their authority in lending and banking.
