At a Glance
- Tasks: Lead OakNorth's content strategy and create engaging, high-quality content across various financial topics.
- Company: Join OakNorth, a dynamic company empowering ambitious businesses in the UK and US.
- Benefits: Enjoy 25 days holiday, competitive salary, equity options, and flexible work tools.
- Other info: Collaborative environment with opportunities for professional growth and team bonding.
- Why this job: Make an impact by transforming complex financial topics into compelling narratives that attract customers.
- Qualifications: Experience in content writing with strong storytelling skills; fintech knowledge is a plus.
The predicted salary is between 36000 - 60000 £ per year.
At OakNorth, we are on a mission to empower the UK's most ambitious businesses. Since 2015, we have lent over $21 billion across the UK and US, helped create more than 58,000 new homes and 36,000 new jobs, and supported hundreds of thousands of personal savers — all while fuelling the UK economy.
We are looking for a Content Marketer to lead OakNorth's organic content strategy across Lending, Business Banking and Personal Savings. This is a growth-oriented content role, suited to someone who combines strong editorial judgement with a commercial mindset. You will create high-quality, search-led and insight-driven content that attracts, educates and converts customers over time.
You will be responsible not just for writing, but for shaping how content drives measurable organic growth. That includes developing evergreen assets, thought leadership, conversion-led guides and flagship pieces designed to build authority and generate demand across the funnel.
You will work closely with Product Marketing, Growth, Product and Commercial teams to turn complex financial topics into clear, compelling narratives that attract new customers and deepen understanding of OakNorth's propositions.
What you will do:
- Own and evolve OakNorth's organic content strategy across Lending, Business Banking and Personal Savings
- Create high-quality editorial content across Lending, Business Banking and Personal Savings
- Write engaging long-form pieces such as articles, blogs, guides, explainers, reports and lead magnets
- Develop thought leadership content that positions OakNorth as an expert across lending, business banking and personal savings
- Translate complex financial products, customer problems and market trends into clear, accessible stories
- Identify high-impact content opportunities using SEO insights, customer research, commercial priorities and AI-assisted analysis of search intent and content gaps
- Use AI tools responsibly to accelerate research, generate structured first drafts, refine clarity, and optimise existing content while maintaining strong editorial oversight and regulatory accuracy
- Continuously test and improve content performance using data, AI-supported optimisation techniques and structured experimentation
- Work with cross-product subject matter experts to ensure content is accurate, insightful and customer-focused
- Identify content opportunities based on customer questions, market trends and commercial priorities
- Plan and contribute to editorial themes and content calendars
- Edit, refine and elevate content to maintain clarity, consistency and quality across channels
- Maintain and help evolve OakNorth's tone of voice across customer-facing content
What success looks like:
- More customers discovering OakNorth through high-quality, engaging content, ultimately driving growth
- Customers having a clearer understanding of what OakNorth does and how our products help them
- Strong engagement with content, measured through readership, time spent, downloads and return visits
- OakNorth being recognised as a trusted voice across lending, business banking and personal savings
- A consistent pipeline of thoughtful, relevant content that supports growth and brand credibility
- Strong collaboration with Product Marketing, Growth and Commercial teams to ensure content supports wider business goals
What we are looking for:
- Proven experience as a content writer, journalist or editorial lead, ideally covering complex or technical topics
- Strong writing and storytelling skills, with the ability to engage and educate different audiences
- Experience creating long-form content, thought leadership or editorial pieces rather than short-form ad copy
- Ability to simplify complex subjects while maintaining accuracy and credibility
- A curious mindset and confidence interviewing stakeholders or subject matter experts
- Clear, structured thinking and strong attention to detail
- Comfortable managing multiple pieces of content across different products and themes
- Experience in fintech, financial services or B2B is a plus, but not essential
Why join OakNorth:
- Proven experience as a content writer or editorial lead, ideally covering complex or technical topics
- Strong writing and storytelling skills, with the ability to engage and educate different audiences
- Experience creating long-form content, thought leadership or editorial pieces rather than short-form ad copy
- Ability to simplify complex subjects while maintaining accuracy and credibility
- A curious mindset and confidence interviewing stakeholders or subject matter experts
- Clear, structured thinking and strong attention to detail
- Comfortable managing multiple pieces of content across different products and themes
- Experience in fintech, financial services or B2B is a plus, but not essential
Benefits & Perks:
- Work-life balance: 25 days holiday per year plus bank holidays, alongside enhanced family leave allowances.
- Competitive salary and equity: A competitive salary and equity, giving you a meaningful stake in the success of the business.
- The right tools: Your choice of a high-quality laptop, running macOS or Ubuntu.
- Team and company socials: Regular opportunities to connect with your team and the wider company, including informal breakfasts and dinners at OakNorth, and daily access to our in-house barista bar.
- Commuter support: Access to cycle-to-work and electric vehicle schemes.
Content Marketer in London employer: OakNorth
At OakNorth, we pride ourselves on being an exceptional employer that champions innovation and growth. Our collaborative work culture fosters creativity and empowers employees to take ownership of their projects, while our commitment to professional development ensures that you have the resources and support needed to thrive in your career. With competitive salaries, generous holiday allowances, and a vibrant team atmosphere, OakNorth is the ideal place for passionate individuals looking to make a meaningful impact in the financial sector.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketer in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content pieces. Whether it's articles, blogs, or guides, make sure it reflects your ability to engage and educate different audiences.
✨Tip Number 3
Prepare for interviews by researching the company and its content strategy. Be ready to discuss how you can contribute to their mission and drive organic growth with your unique insights.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team at OakNorth.
We think you need these skills to ace Content Marketer in London
Some tips for your application 🫡
Show Your Passion for Content:When you're writing your application, let your enthusiasm for content marketing shine through! We want to see how much you love creating engaging and insightful content that resonates with audiences.
Tailor Your Writing Samples:Make sure to include writing samples that align with the role. If you've tackled complex topics before, show us! We’re keen on seeing how you can simplify intricate subjects while keeping them accurate and engaging.
Highlight Collaboration Skills:Since you'll be working closely with various teams, mention any past experiences where you collaborated effectively. We value teamwork, so share examples of how you’ve partnered with others to create impactful content.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at OakNorth
✨Know Your Content Inside Out
Before the interview, dive deep into OakNorth's content strategy and recent publications. Familiarise yourself with their tone of voice and the types of content they produce. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Storytelling Skills
Prepare examples of your previous work that highlight your ability to simplify complex topics. Be ready to discuss how you've turned intricate financial concepts into engaging narratives. This is crucial for demonstrating your fit for a role that requires strong editorial judgement.
✨Bring Data to the Table
Since the role focuses on driving measurable organic growth, come equipped with insights from your past content performance. Discuss how you've used SEO insights and data analytics to identify content opportunities and improve engagement. This will showcase your commercial mindset.
✨Ask Thoughtful Questions
Prepare insightful questions about OakNorth's content strategy and future goals. Inquire about their approach to collaboration with other teams like Product Marketing and Growth. This shows that you're not just interested in the role, but also in how you can contribute to their mission.
