At a Glance
- Tasks: Lead OakNorth’s content strategy and create engaging, high-quality content across various financial topics.
- Company: Join OakNorth, a fintech leader empowering businesses and communities since 2015.
- Benefits: Enjoy 25 days holiday, flexible work tools, and regular team socials.
- Other info: Collaborate with diverse teams and enjoy a dynamic work environment.
- Why this job: Make an impact by transforming complex finance into compelling stories that drive growth.
- Qualifications: Strong writing skills and experience in content creation, ideally in complex topics.
The predicted salary is between 40000 - 50000 £ per year.
At OakNorth, we're on a mission to empower ambitious businesses and the communities they serve. Since 2015, we've lent over $21 billion across the UK and US, helped create more than 58,000 new homes and 36,000 new jobs, and supported hundreds of thousands of personal savers — all while driving economic growth in the markets we serve.
We’re looking for a Content Marketer to lead OakNorth’s organic content strategy across Lending, Business Banking and Personal Savings. This is a growth-oriented content role, suited to someone who combines strong editorial judgement with a commercial mindset. You will create high-quality, search-led and insight-driven content that attracts, educates and converts customers over time.
You’ll be responsible not just for writing, but for shaping how content drives measurable organic growth. That includes developing evergreen assets, thought leadership, conversion-led guides and flagship pieces designed to build authority and generate demand across the funnel.
You’ll work closely with Product Marketing, Growth, Product and Commercial teams to turn complex financial topics into clear, compelling narratives that attract new customers and deepen understanding of OakNorth’s propositions.
What you'll do:
- Own and evolve OakNorth’s organic content strategy across Lending, Business Banking and Personal Savings
- Create high-quality editorial content across Lending, Business Banking and Personal Savings
- Write engaging long-form pieces such as articles, blogs, guides, explainers, reports and lead magnets
- Develop thought leadership content that positions OakNorth as an expert across lending, business banking and personal savings
- Translate complex financial products, customer problems and market trends into clear, accessible stories
- Identify high-impact content opportunities using SEO insights, customer research, commercial priorities and AI-assisted analysis of search intent and content gaps
- Use AI tools responsibly to accelerate research, generate structured first drafts, refine clarity, and optimise existing content while maintaining strong editorial oversight and regulatory accuracy
- Continuously test and improve content performance using data, AI-supported optimisation techniques and structured experimentation
- Work with cross-product subject matter experts to ensure content is accurate, insightful and customer-focused
- Identify content opportunities based on customer questions, market trends and commercial priorities
- Plan and contribute to editorial themes and content calendars
- Edit, refine and elevate content to maintain clarity, consistency and quality across channels
- Maintain and help evolve OakNorth’s tone of voice across customer-facing content
What success looks like:
- More customers discovering OakNorth through high-quality, engaging content, ultimately driving growth
- Customers having a clearer understanding of what OakNorth does and how our products help them
- Strong engagement with content, measured through readership, time spent, downloads and return visits
- OakNorth being recognised as a trusted voice across lending, business banking and personal savings
- A consistent pipeline of thoughtful, relevant content that supports growth and brand credibility
- Strong collaboration with Product Marketing, Growth and Commercial teams to ensure content supports wider business goals
What we’re looking for:
- Proven experience as a content writer, journalist or editorial lead, ideally covering complex or technical topics
- Strong writing and storytelling skills, with the ability to engage and educate different audiences
- Experience creating long-form content, thought leadership or editorial pieces rather than short-form ad copy
- Ability to simplify complex subjects while maintaining accuracy and credibility
- A curious mindset and confidence interviewing stakeholders or subject matter experts
- Clear, structured thinking and strong attention to detail
- Comfortable managing multiple pieces of content across different products and themes
- Experience in fintech, financial services or B2B is a plus, but not essential
Why join OakNorth:
- Proven experience as a content writer or editorial lead, ideally covering complex or technical topics
- Strong writing and storytelling skills, with the ability to engage and educate different audiences
- Experience creating long-form content, thought leadership or editorial pieces rather than short-form ad copy
- Ability to simplify complex subjects while maintaining accuracy and credibility
- A curious mindset and confidence interviewing stakeholders or subject matter experts
- Clear, structured thinking and strong attention to detail
- Comfortable managing multiple pieces of content across different products and themes
- Experience in fintech, financial services or B2B is a plus, but not essential
Benefits & Perks:
- Work-life balance: 25 days holiday per year plus bank holidays, alongside enhanced family leave allowances.
- The right tools: Your choice of a high-quality laptop, running macOS or Ubuntu.
- Team and company socials: Regular opportunities to connect with your team and the wider company, including informal breakfasts and dinners at OakNorth, and daily access to our in-house barista bar.
- Commuter support: Access to cycle-to-work and electric vehicle schemes.
Growth Content Marketer: Fintech Thought Leadership employer: OakNorth
At OakNorth, we pride ourselves on being an exceptional employer that champions work-life balance and employee growth. With 25 days of holiday plus bank holidays, enhanced family leave, and a vibrant work culture that encourages collaboration and creativity, our team enjoys regular social events and access to top-notch resources. Join us in our mission to empower businesses while developing your skills in a supportive environment that values your contributions and fosters professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Content Marketer: Fintech Thought Leadership
✨Tip Number 1
Network like a pro! Reach out to people in the fintech space, especially those at OakNorth. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio of your best content pieces that demonstrate your ability to simplify complex topics. Make sure it’s easy to access and share when you’re chatting with potential employers.
✨Tip Number 3
Stay updated on industry trends! Follow fintech news and engage with thought leaders on social media. This will not only help you in interviews but also show your passion for the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll be part of a community that values growth and innovation.
We think you need these skills to ace Growth Content Marketer: Fintech Thought Leadership
Some tips for your application 🫡
Show Your Passion for Content:When you’re writing your application, let your enthusiasm for content marketing shine through! We want to see how much you love creating engaging and insightful pieces that can drive growth. Share examples of your previous work that highlight your editorial judgement and commercial mindset.
Tailor Your Application:Make sure to customise your application to reflect the specific requirements of the Growth Content Marketer role at OakNorth. Use keywords from the job description and demonstrate how your skills align with our mission to empower businesses and communities. This shows us you’ve done your homework!
Highlight Your Storytelling Skills:We’re looking for someone who can turn complex financial topics into clear narratives. In your application, showcase your storytelling abilities by including examples of long-form content or thought leadership pieces you've created. This will help us see how you can engage and educate our audience.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about OakNorth and what we stand for before you apply.
How to prepare for a job interview at OakNorth
✨Know Your Content Inside Out
Before the interview, dive deep into OakNorth’s content strategy and recent publications. Familiarise yourself with their tone of voice and the types of content they produce. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Storytelling Skills
Prepare examples of your previous work that highlight your ability to simplify complex topics. Be ready to discuss how you've turned intricate financial concepts into engaging narratives. This is crucial for demonstrating your fit for a growth-oriented content role.
✨Be Data-Driven
Since the role involves using SEO insights and data to drive content strategy, come prepared with examples of how you've used analytics to inform your content decisions. Discuss any tools or methods you've employed to measure content performance and optimise it over time.
✨Ask Insightful Questions
Prepare thoughtful questions about OakNorth’s content goals and challenges. This shows that you're not just interested in the job, but also in how you can contribute to their mission. Inquire about their approach to thought leadership and how they envision the future of their content strategy.
