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- Tasks: Lead OakNorth’s content strategy and create engaging, high-quality content across various financial topics.
- Company: Join OakNorth, a dynamic company empowering ambitious businesses in the UK and US.
- Benefits: Enjoy 25 days holiday, competitive salary, equity options, and a supportive work environment.
- Why this job: Make an impact by crafting compelling narratives that educate and attract customers.
- Qualifications: Experience in content writing or journalism, with strong storytelling and editorial skills.
- Other info: Collaborative culture with regular team socials and opportunities for professional growth.
The predicted salary is between 36000 - 60000 £ per year.
At OakNorth, we’re on a mission to empower the UK’s most ambitious businesses. Since 2015, we’ve lent over $21 billion across the UK and US, helped create more than 58,000 new homes and 36,000 new jobs, and supported hundreds of thousands of personal savers — all while fuelling the UK economy.
Team Mission
We’re looking for a Content Marketer to lead OakNorth’s organic content strategy across Lending, Business Banking and Personal Savings. This is a growth-oriented content role, suited to someone who combines strong editorial judgement with a commercial mindset. You will create high-quality, search-led and insight-driven content that attracts, educates and converts customers over time. You’ll be responsible not just for writing, but for shaping how content drives measurable organic growth. That includes developing evergreen assets, thought leadership, conversion-led guides and flagship pieces designed to build authority and generate demand across the funnel. You’ll work closely with Product Marketing, Growth, Product and Commercial teams to turn complex financial topics into clear, compelling narratives that attract new customers and deepen understanding of OakNorth’s propositions.
What you'll do:
- Own and evolve OakNorth’s organic content strategy across Lending, Business Banking and Personal Savings
- Create high-quality editorial content across Lending, Business Banking and Personal Savings
- Write engaging long-form pieces such as articles, blogs, guides, explainers, reports and lead magnets
- Develop thought leadership content that positions OakNorth as an expert across lending, business banking and personal savings
- Translate complex financial products, customer problems and market trends into clear, accessible stories
- Identify high-impact content opportunities using SEO insights, customer research, commercial priorities and AI-assisted analysis of search intent and content gaps
- Use AI tools responsibly to accelerate research, generate structured first drafts, refine clarity, and optimise existing content while maintaining strong editorial oversight and regulatory accuracy
- Continuously test and improve content performance using data, AI-supported optimisation techniques and structured experimentation
- Work with cross-product subject matter experts to ensure content is accurate, insightful and customer-focused
- Identify content opportunities based on customer questions, market trends and commercial priorities
- Plan and contribute to editorial themes and content calendars
- Edit, refine and elevate content to maintain clarity, consistency and quality across channels
- Maintain and help evolve OakNorth’s tone of voice across customer-facing content
What success looks like:
- More customers discovering OakNorth through high-quality, engaging content, ultimately driving growth
- Customers having a clearer understanding of what OakNorth does and how our products help them
- Strong engagement with content, measured through readership, time spent, downloads and return visits
- OakNorth being recognised as a trusted voice across lending, business banking and personal savings
- A consistent pipeline of thoughtful, relevant content that supports growth and brand credibility
- Strong collaboration with Product Marketing, Growth and Commercial teams to ensure content supports wider business goals
What we’re looking for:
- Proven experience as a content writer, journalist or editorial lead, ideally covering complex or technical topics
- Strong writing and storytelling skills, with the ability to engage and educate different audiences
- Experience creating long-form content, thought leadership or editorial pieces rather than short-form ad copy
- Ability to simplify complex subjects while maintaining accuracy and credibility
- A curious mindset and confidence interviewing stakeholders or subject matter experts
- Clear, structured thinking and strong attention to detail
- Comfortable managing multiple pieces of content across different products and themes
- Experience in fintech, financial services or B2B is a plus, but not essential
Why join OakNorth:
- Proven experience as a content writer or editorial lead, ideally covering complex or technical topics
- Strong writing and storytelling skills, with the ability to engage and educate different audiences
- Experience creating long-form content, thought leadership or editorial pieces rather than short-form ad copy
- Ability to simplify complex subjects while maintaining accuracy and credibility
- A curious mindset and confidence interviewing stakeholders or subject matter experts
- Clear, structured thinking and strong attention to detail
- Comfortable managing multiple pieces of content across different products and themes
- Experience in fintech, financial services or B2B is a plus, but not essential
Benefits & Perks
- Work-life balance: 25 days holiday per year plus bank holidays, alongside enhanced family leave allowances.
- Competitive salary and equity: A competitive salary and equity, giving you a meaningful stake in the success of the business.
- The right tools: Your choice of a high-quality laptop, running macOS or Ubuntu.
- Team and company socials: Regular opportunities to connect with your team and the wider company, including informal breakfasts and dinners at OakNorth, and daily access to our in-house barista bar.
- Commuter support: Access to cycle-to-work and electric vehicle schemes.
Content Marketer employer: OakNorth
Contact Detail:
OakNorth Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketer
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content pieces. Whether it’s articles, blogs, or guides, make sure it reflects your ability to simplify complex topics and engage different audiences.
✨Tip Number 3
Prepare for interviews by researching the company and its content strategy. Be ready to discuss how you can contribute to their mission and bring fresh ideas to the table. Tailor your responses to show you understand their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team at OakNorth.
We think you need these skills to ace Content Marketer
Some tips for your application 🫡
Show Your Passion for Content: When you're writing your application, let your enthusiasm for content marketing shine through! We want to see how much you love creating engaging and insightful content that resonates with audiences.
Tailor Your Application: Make sure to customise your application to highlight your experience in creating long-form content and thought leadership pieces. We’re looking for someone who can simplify complex topics, so show us how you've done this in the past!
Be Clear and Concise: Keep your writing clear and to the point. We appreciate strong storytelling skills, but we also value clarity. Make it easy for us to see your qualifications and how they align with our mission at OakNorth.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at OakNorth
✨Know Your Content Inside Out
Before the interview, dive deep into OakNorth’s content and understand their tone of voice. Familiarise yourself with their existing articles, blogs, and guides. This will not only help you speak confidently about your ideas but also show that you’re genuinely interested in their mission.
✨Showcase Your Storytelling Skills
Prepare to discuss examples of your previous work where you simplified complex topics into engaging narratives. Be ready to explain your thought process behind creating long-form content and how it drove engagement or conversions. This is your chance to demonstrate your editorial judgement!
✨Bring SEO Insights to the Table
Since this role involves driving organic growth, come prepared with insights on SEO strategies you've used in the past. Discuss how you’ve identified content opportunities based on customer research and market trends. This will highlight your commercial mindset and ability to create high-impact content.
✨Ask Thoughtful Questions
During the interview, don’t hesitate to ask questions about OakNorth’s content strategy and how they measure success. This shows your curiosity and willingness to collaborate with cross-functional teams. It also gives you a better understanding of how you can contribute to their goals.