At a Glance
- Tasks: Drive customer acquisition and growth for Business Banking through innovative marketing strategies.
- Company: Join a dynamic team at OakNorth, a leader in business banking.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for professional growth.
- Other info: Collaborate across teams and lead exciting product launches.
- Why this job: Make a real impact in a fast-paced environment while shaping the future of banking.
- Qualifications: 6+ years in growth marketing with a focus on B2B acquisition.
The predicted salary is between 60000 - 80000 € per year.
The role involves owning customer acquisition and growth for OakNorth Business Banking, driving deposit volumes, account opening, and activation. It requires collaboration with multiple teams and leading go-to-market execution for an expanding product suite.
What you'll be doing:
- Growth and acquisition: Own Business Banking acquisition across all marketing-attributed channels, define and own the channel mix strategy, work with channel owners to align strategies, and monitor funnel drop-off across the acquisition journey.
- Product and feature GTM: Own go-to-market execution for product and feature launches, lead acquisition campaigns, and coordinate cross-functionally for each release.
- Commercial enablement and BD alignment: Act as the dedicated marketing resource for the Commercial team, produce materials for the BD team, and support events from planning through to follow-up.
- Lifecycle, activation, and retention: Design and run lifecycle campaigns, develop segment-specific activation sequences, and work with Product on in-app activation nudges.
- Commercial programmes and partnerships: Identify and scale commercial programmes that support Business Banking growth targets, build scalable referral infrastructure, and manage partnership channels.
- Performance, reporting, and compliance: Coordinate reporting, maintain performance dashboards, and ensure compliance of campaign copy and assets.
What we're looking for:
- 6+ years in growth or performance marketing; at least 2 years with direct ownership of B2B acquisition targets.
- Proven track record of moving acquisition numbers.
- Hands-on experience across paid search, paid social, outbound email, and lifecycle marketing.
- Experience in a regulated environment.
- Strong commercial judgement and data literacy.
Desirable:
- Experience marketing a B2B financial product to UK businesses.
- Familiarity with the UK mid-market segment.
- Hands-on experience with Salesforce, HubSpot, or equivalent tooling.
- Understanding of deposit economics.
Senior Growth Marketing Manager - Business Banking (Contractor) in London employer: OakNorth Analytical Intelligence
At OakNorth, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. As a Senior Growth Marketing Manager in Business Banking, you will have the opportunity to drive impactful customer acquisition strategies while working alongside talented professionals in a supportive environment that encourages innovation and personal growth. With a focus on employee development and a commitment to compliance, we offer a unique chance to make a meaningful impact in the financial sector from our vibrant London office.
Contact Detail:
OakNorth Analytical Intelligence Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Growth Marketing Manager - Business Banking (Contractor) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements in growth marketing. Include case studies of successful campaigns you've led, especially those that drove customer acquisition and engagement. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by knowing the company inside out. Research OakNorth Business Banking, understand their products, and think about how your experience aligns with their goals. Be ready to discuss specific strategies you’d implement to drive growth and acquisition.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your fit for the role. It shows your enthusiasm and keeps you top of mind as they make their decision.
We think you need these skills to ace Senior Growth Marketing Manager - Business Banking (Contractor) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Growth Marketing Manager role. Highlight your experience in growth marketing, especially in B2B environments, and show how your skills align with our needs at OakNorth Business Banking.
Showcase Your Achievements:Don’t just list your responsibilities; share specific results you've achieved in previous roles. Use metrics to demonstrate how you’ve driven customer acquisition and growth, as this will really catch our eye!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key points stand out and are easy to read. Avoid jargon unless it’s relevant to the role.
Apply Through Our Website:We encourage you to apply directly through our website. This way, your application will be processed more efficiently, and we can get back to you quicker. Plus, it shows you're keen on joining us!
How to prepare for a job interview at OakNorth Analytical Intelligence
✨Know Your Numbers
Make sure you can talk confidently about key metrics like Customer Acquisition Cost (CAC) and conversion rates. Prepare specific examples from your past roles where you’ve successfully driven these numbers, as this will show your understanding of the commercial side of growth marketing.
✨Channel Strategy Mastery
Familiarise yourself with various marketing channels mentioned in the job description, such as paid search and social media. Be ready to discuss which channels you believe are most effective for B2B acquisition and why, along with any innovative strategies you've implemented in the past.
✨Compliance Savvy
Since the role involves working in a regulated environment, brush up on FCA compliance and how it affects marketing communications. Be prepared to discuss how you’ve navigated compliance in previous roles and ensure you can articulate the importance of compliant messaging.
✨Cross-Functional Collaboration
This role requires working closely with various teams. Think of examples where you’ve successfully collaborated with product, sales, or compliance teams. Highlight how you ensured alignment across different functions to achieve common goals, as this will demonstrate your ability to work in a team-oriented environment.
