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- Tasks: Lead global e-commerce strategy and drive sales growth for a luxury perfume brand.
- Company: Prestigious luxury perfume business based in London.
- Benefits: Competitive salary, hands-on role, and opportunity to shape global strategy.
- Why this job: Make a significant impact in the luxury e-commerce space and elevate customer experiences.
- Qualifications: 5+ years in senior e-commerce roles with proven sales growth track record.
- Other info: Collaborative environment with opportunities for professional development.
The predicted salary is between 43200 - 72000 £ per year.
A prestigious luxury perfume business is seeking a Head of Global E-commerce to own and drive its global digital commerce strategy. This is a senior, hands-on role with full accountability for performance, growth, and operational excellence across owned and partner channels. This is not a maintenance role. You’ll be expected to proactively shape strategy, unlock growth, and elevate the end-to-end e-commerce experience globally.
The Role
You will lead global e-commerce operations and strategy, with responsibility for driving commercial growth, owning digital performance, and ensuring luxury-level execution across all touchpoints. The role spans sales, marketing, customer experience, systems, compliance, and financial performance, operating as part of a 360° Digital Trade strategy.
Key Responsibilities
- Global Sales Growth & Strategy
- Define and execute the global e-commerce strategy, including worldwide channel planning and activations
- Drive measurable growth across revenue, conversion, AOV, and customer lifetime value
- Identify new markets, platforms, and opportunities to expand global reach
- Deliver c.30%+ performance uplift across owned and partner sites, including Tmall
- Customer Service Leadership
- Lead the e-commerce customer service function, ensuring a premium, luxury-level experience
- Implement SLAs, escalation frameworks, and tools to maximise satisfaction and retention
- Digital Marketing Ownership
- Own SEO and paid media strategy and execution end-to-end
- Manage budgets, set ROAS/CPA targets, and deliver clear performance reporting
- Optimise organic visibility and paid campaigns to drive acquisition and conversion
- Operational & Financial Excellence
- Own the e-commerce P&L, forecasting, and financial planning
- Lead system integrations including ERP, OMS, CRM, and payment gateways
- Oversee reviews, store accuracy, loyalty programmes, and regulatory compliance
- 360° Digital Trade & Compliance
- Manage global partner sites and marketplaces (including Tmall)
- Lead Grey Market takedown and MAP enforcement to protect brand integrity
- Ensure compliance with global privacy, tax, and disclosure requirements
About You
- 5+ years’ experience in a senior e-commerce role with global scope
- Proven track record of driving meaningful online sales growth
- Hands-on ownership of SEO and paid media performance
- Strong commercial and financial acumen, including P&L management
- Experience leading system integrations and scaling e-commerce operations
- Confident, collaborative stakeholder manager across Marketing, IT, Finance, CS, and external partners
- Marketplace experience (Tmall highly desirable); Grey Market enforcement a strong advantage
Global Head of E-Commerce in London employer: Oakleaf
Contact Detail:
Oakleaf Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Head of E-Commerce in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their e-commerce strategy and be ready to discuss how you can elevate their digital presence. We want you to shine and show them you’re the perfect fit!
✨Tip Number 3
Showcase your achievements with numbers! When discussing your past roles, highlight specific metrics like revenue growth or conversion rates. We love seeing tangible results that demonstrate your impact in previous positions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who can drive our global e-commerce strategy forward.
We think you need these skills to ace Global Head of E-Commerce in London
Some tips for your application 🫡
Show Your Passion for E-Commerce: When writing your application, let your enthusiasm for e-commerce shine through! We want to see how you can drive growth and elevate the customer experience in a luxury setting. Share specific examples of your past successes that align with our goals.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your experience in global e-commerce strategy and any relevant achievements. We love seeing how your skills match what we’re looking for, so don’t hold back!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on your key accomplishments. This will help us quickly see why you’re the perfect fit for the Head of Global E-Commerce position.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Oakleaf
✨Know Your E-Commerce Metrics
Before the interview, brush up on key e-commerce metrics like conversion rates, average order value, and customer lifetime value. Be ready to discuss how you've driven these metrics in your previous roles and how you plan to elevate them for this luxury perfume business.
✨Showcase Your Strategic Thinking
Prepare to talk about your experience in defining and executing global e-commerce strategies. Think of specific examples where you've identified new markets or platforms that led to significant growth. This will demonstrate your proactive approach and strategic mindset.
✨Highlight Customer Experience Leadership
Since this role emphasises a premium customer experience, come equipped with examples of how you've improved customer service in past positions. Discuss any SLAs or frameworks you've implemented to enhance satisfaction and retention, showcasing your leadership in this area.
✨Demonstrate Financial Acumen
Be prepared to discuss your experience with P&L management and financial planning. Share specific instances where you've successfully managed budgets and achieved ROAS/CPA targets. This will show that you have the commercial savvy needed for this senior role.
