Global Head of E-Commerce

Head of Global E-commerce

Luxury Perfume Business

London, West End

5 days a week on-site

A prestigious luxury perfume business is seeking a Head of Global E-commerce to own and drive its global digital commerce strategy. This is a senior, hands‑on role with full accountability for performance, growth, and operational excellence across owned and partner channels.

This is not a maintenance role. You’ll be expected to proactively shape strategy, unlock growth, and elevate the end-to-end e-commerce experience globally.

The Role

You will lead global e‑commerce operations and strategy, with responsibility for driving commercial growth, owning digital performance, and ensuring luxury‑level execution across all touchpoints. The role spans sales, marketing, customer experience, systems, compliance, and financial performance, operating as part of a 360° Digital Trade strategy.

Key Responsibilities

• Global Sales Growth & Strategy
  • Define and execute the global e-commerce strategy, including worldwide channel planning and activations
  • Drive measurable growth across revenue, conversion, AOV, and customer lifetime value
  • Identify new markets, platforms, and opportunities to expand global reach
  • Deliver c.30%+ performance uplift across owned and partner sites, including Tmall
• Customer Service Leadership
  • Lead the e-commerce customer service function, ensuring a premium, luxury-level experience
  • Implement SLAs, escalation frameworks, and tools to maximise satisfaction and retention
• Digital Marketing Ownership
  • Own SEO and paid media strategy and execution end-to-end
  • Manage budgets, set ROAS/CPA targets, and deliver clear performance reporting
  • Optimise organic visibility and paid campaigns to drive acquisition and conversion
• Operational & Financial Excellence
  • Own the e-commerce P&L, forecasting, and financial planning
  • Lead system integrations including ERP, OMS, CRM, and payment gateways
  • Oversee reviews, store accuracy, loyalty programmes, and regulatory compliance
• 360° Digital Trade & Compliance
  • Manage global partner sites and marketplaces (including Tmall)
  • Lead Grey Market takedown and MAP enforcement to protect brand integrity
  • Ensure compliance with global privacy, tax, and disclosure requirements

About You

• 5+ years’ experience in a senior e-commerce role with global scope
• Proven track record of driving meaningful online sales growth
• Hands‑on ownership of SEO and paid media performance
• Strong commercial and financial acumen, including P&L management
• Experience leading system integrations and scaling e-commerce operations
• Confident, collaborative stakeholder manager across Marketing, IT, Finance, CS, and external partners
• Marketplace experience (Tmall highly desirable); Grey Market enforcement a strong advantage