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- Tasks: Lead and optimise performance across digital channels, driving customer engagement and conversion.
- Company: Join Oak Furnitureland, a fast-growing retail brand focused on delivering quality furniture.
- Benefits: Enjoy employee discounts, life assurance, 25 days holiday, and health perks.
- Why this job: Make a real impact in a dynamic environment while developing your skills and leading a team.
- Qualifications: Proven experience in paid media campaigns, strong data-driven mindset, and leadership skills required.
- Other info: Opportunity to work with innovative tools and strategies in a collaborative culture.
The predicted salary is between 36000 - 60000 ÂŁ per year.
This is a high-impact role, critical to delivering Oak Furnitureland’s ambitious growth plans. As part of the Media team, the Performance Marketing Manager is responsible for effectively attracting and converting customers through paid digital channels, driving performance that supports the website and showrooms. This role is ideal for someone who thrives on accountability, enjoys delivering commercial results, and is passionate about developing both people and channel performance. Reporting to the Head of Media, you’ll take ownership of a significant digital investment, working closely with our digital agency, media partners, and internal stakeholders to deliver performance.
You’ll be responsible for shaping our approach to Paid Search, Online Video, Paid Social and affiliate programme, leading performance across these channels with pace, precision and creativity. This is a role with real visibility and impact—perfect for someone who’s motivated by making a difference in a fast-paced retail environment.
Core Responsibilities- Lead and optimise performance across Paid Search (our most critical digital acquisition channel), ensuring activity is insight-driven, commercially focused and continuously evolving.
- Oversee the growth of YouTube, working closely with the Advertising Manager to ensure alignment with the wider TV strategy.
- Develop and deliver a robust annual channel strategy in partnership with our agency, aligned to business and media objectives.
- Continuously monitor and optimise channel performance, identifying risks early and driving rapid response to opportunities.
- Own the day-to-day relationship with our Digital Marketing agency and third-party media partners, ensuring delivery to scope and maximising value.
- Responsible for the regular reporting of performance of all channels against relevant benchmarks, highlighting successes as well as communicating optimisations taking place to improve performance where relevant.
- Work cross-functionally to identify and test opportunities that enhance performance throughout the customer journey—using insight, first-party data and automation to improve efficiency and relevance.
- Champion the evolution of our measurement capabilities, ensuring performance is tracked as accurately as possible and supports smarter decision-making across digital channels.
- Drive innovation in digital media by proactively identifying new tools, tactics or formats that can improve performance or efficiency, bringing recommendations to stakeholders and leading test-and-learn pilots where relevant.
- Lead, coach and develop the Performance Marketing Executive—setting clear priorities, supporting professional development and fostering a high-performance, collaborative culture.
- Proven experience leading high-performing paid media campaigns, with deep expertise in Paid Search and hands-on experience in YouTube and Paid Social, ideally including campaign planning, execution and evaluation.
- Strong commercial mindset with a data-driven approach to performance, optimisation, and reporting.
- Demonstrable success managing large-scale digital media budgets and making evidence-based investment decisions.
- A confident and proactive communicator who brings energy to meetings, encourages collaboration, and contributes positively to team culture.
- Experienced in leading and developing others—able to coach, support and challenge team members to deliver their best work.
- Skilled in agency management—able to set clear expectations, challenge constructively, and hold partners to account.
- Comfortable working in a fast-paced, agile retail environment—able to juggle multiple priorities and drive outcomes at pace.
- Passionate about continuous improvement and staying on top of industry trends to ensure we remain competitive and innovative.
- Familiar with key platforms such as Google Ads, SA360, DV360 and Google Analytics.
- Employee discount: amazing discounts available on all Oak Furnitureland products after successful completion of probation.
- Life assurance: free cover of a minimum of two times your annual salary up to the age of 65.
- 25 days holiday pro-rata.
- Birthday: an additional day off for you to celebrate your birthday.
- Pay: our salaries are competitive and reviewed every year.
- Pension: 4% employee contribution matched by the company.
- Health and wellbeing: great discounts on local gym memberships.
- Employee Assistance Programme: gives all employees access to both telephone and face-to-face counselling services.
- My Rewards Programme: offers discounts on everything from restaurants and supermarkets, to entertainment and holidays.
- Free on-site parking at all locations.
Performance Marketing Manager employer: Oak Furnitureland
Contact Detail:
Oak Furnitureland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in Paid Search and Paid Social. This will not only help you understand the role better but also allow you to speak confidently about innovative strategies during your interview.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience with agency management. Building these connections can provide you with insights and potentially valuable referrals that could enhance your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimised campaigns in the past. Highlighting your data-driven approach and the results you've achieved will demonstrate your capability to drive performance effectively.
✨Tip Number 4
Showcase your leadership skills by preparing to talk about how you've developed team members in previous roles. This is crucial as the position involves coaching and fostering a high-performance culture within the team.
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing, particularly in Paid Search, YouTube, and Paid Social. Use specific metrics to demonstrate your success in managing campaigns and budgets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with Oak Furnitureland's growth plans. Mention your experience in leading high-performing teams and your proactive approach to agency management.
Showcase Your Data-Driven Mindset: Emphasise your strong commercial mindset and data-driven approach in both your CV and cover letter. Provide examples of how you've used data to optimise campaigns and drive performance improvements.
Highlight Leadership Experience: Since the role involves coaching and developing others, be sure to include any relevant leadership experience. Discuss how you've supported team members in achieving their best work and fostering a collaborative culture.
How to prepare for a job interview at Oak Furnitureland
✨Showcase Your Campaign Success
Be prepared to discuss specific examples of high-performing paid media campaigns you've led. Highlight your expertise in Paid Search, YouTube, and Paid Social, focusing on the results achieved and the strategies you employed.
✨Demonstrate Your Data-Driven Mindset
Emphasise your ability to analyse data and make evidence-based decisions. Discuss how you've used insights to optimise campaigns and drive performance, showcasing your commercial mindset.
✨Communicate Effectively
As a confident communicator, be ready to engage with your interviewers. Share how you foster collaboration within teams and manage relationships with agencies and partners, ensuring everyone is aligned towards common goals.
✨Stay Ahead of Industry Trends
Show your passion for continuous improvement by discussing recent trends in digital marketing. Mention any new tools or tactics you've explored and how they could benefit the company's performance strategy.
