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For Companies At a Glance
- Tasks: Hunt for new accounts and build relationships in the South of England's on-trade and retail sectors.
- Company: Join Oak & Still, a dynamic disruptor in the drinks industry.
- Benefits: Competitive salary, performance bonuses, autonomy, and career progression.
- Other info: Enjoy a culture that rewards performance and offers real growth opportunities.
- Why this job: Be part of a fast-paced team that values innovation and personal impact.
- Qualifications: 2-4 years in field sales with a proven track record in drinks or FMCG.
The predicted salary is between 50000 - 50000 £ per year.
Location: Field-based / Remote – South of England
Salary: Up to £50,000.00
Reporting to: Head of Sales
About Oak & Still
At Oak & Still, we don't build "drinks brands" — we build category disruptors. We operate across premium and house spirits, wine and RTD / canned cocktails. We move fast, break barriers, and reward those who perform.
The Role
This is your patch. You own it. As Sales Manager for the South of England, you'll be the face of Oak & Still across independent on-trade venues, boutique bottle shops, and small group operators in London, the Home Counties and strategically targeted areas of the South.
You'll be building genuine commercial relationships — not just taking orders — introducing buyers to our portfolio of disruptive spirits and RTDs, and converting interest into listings, rate of sale, and long-term advocacy.
What You'll Be Doing:
- Proactively hunting, winning, and developing new accounts across independent pubs, bars, restaurants, and specialist retailers in the South of England
- Growing, managing and developing an existing customer base of on-trade operators, retailers and wholesalers
- Building and managing a structured call cycle across your territory, balancing new business generation with nurturing existing accounts
- Delivering standout range presentations and tastings that make buyers sit up, take notice, and list
- Identifying and executing activation opportunities — think launch events, rate of sale drivers, menu features, and staff training sessions
- Feeding market intelligence back to the wider team — what's landing, what isn't, and where the next opportunity lies
- Hitting and exceeding monthly and quarterly volume, distribution, and revenue targets
What We're Looking For:
Experience:- 2–4 years in a field sales or account management role within drinks, FMCG, or a related category
- Proven track record of winning new business and growing accounts in an on-trade and / or retail environment
- Existing relationships within the South of England on-trade and / or independent retail community — a black book worth talking about
- Demonstrable ability to hit and exceed commercial targets
- A natural hunter mentality — you're energised by finding new accounts, not waiting for inbound leads
- Strong commercial acumen — you understand margin, rate of sale, and what a listing is really worth
- Exceptional communication and influencing skills; you can adapt your pitch to a London cocktail bar as easily as a rural gastropub
- Self-starter who thrives in a fast-moving, entrepreneurial environment with minimal hand-holding
- Genuine passion for drinks — you know your spirits, you're excited by the RTD revolution, and you can talk authentically about what we make
- Full UK driving licence
What You'll Get:
- Competitive base salary with a performance-driven OTE that genuinely rewards delivery
- Autonomy to build and own your territory your way
- A fast-growing portfolio of brands people actually want to talk about
- A culture that backs people who perform — promotions, recognition, and real career progression
- Car allowance, phone, pension and full expenses
To apply, please send CV’s and Letter of Introduction to Luke Brown – luke@oakandstill.co.uk
NO RECRUITMENT AGENCIES
Sales Manager in London employer: Oak and Still
Contact Detail:
Oak and Still Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager in London
✨Tip Number 1
Get to know the company inside out before your interview. Understand their products, values, and what makes them tick. This way, you can tailor your pitch to show how you can help them disrupt the market.
✨Tip Number 2
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a standard application might not.
✨Tip Number 3
Prepare for your interview by practising your sales pitch. Think about how you would present Oak & Still's portfolio to a buyer. Show them your hunter mentality and how you can convert interest into sales.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team.
We think you need these skills to ace Sales Manager in London
Some tips for your application 🫡
Craft Your CV with Care: Make sure your CV is tailored to the Sales Manager role. Highlight your experience in field sales and any relationships you have within the South of England's on-trade and retail community. We want to see how you've hunted for new accounts and grown existing ones!
Write a Standout Letter of Introduction: Your letter should reflect your passion for drinks and your hunter mentality. Share specific examples of how you've successfully closed deals or developed relationships in the past. This is your chance to show us why you're the perfect fit for Oak & Still!
Show Off Your Commercial Acumen: In both your CV and letter, demonstrate your understanding of margin, rate of sale, and what makes a listing valuable. We’re looking for someone who can talk the talk and walk the walk when it comes to driving sales and hitting targets.
Apply Through Our Website: While you can send your CV and letter to Luke, we encourage you to apply through our website as well. It helps us keep track of applications and ensures you don’t miss out on any updates from us. Let’s get this started!
How to prepare for a job interview at Oak and Still
✨Know Your Product Inside Out
Before your interview, make sure you’re well-versed in Oak & Still's portfolio. Understand the unique selling points of their spirits and RTDs, and be ready to discuss how you would present these to potential clients. This shows genuine passion and knowledge, which is crucial for a Sales Manager.
✨Demonstrate Your Hunter Mentality
Prepare examples from your past experiences where you've successfully hunted for new business. Highlight specific instances where you identified opportunities and converted them into sales. This will resonate with the company's focus on finding 'hunters' rather than account managers.
✨Showcase Your Relationship-Building Skills
Be ready to talk about how you've built and maintained relationships in the on-trade and retail sectors. Share stories that illustrate your ability to connect with clients and turn those connections into long-term partnerships. This aligns perfectly with what Oak & Still is looking for.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific sales scenarios, such as launching a new product or overcoming objections from a buyer. Think through your strategies in advance, and be prepared to articulate your thought process clearly. This will demonstrate your commercial acumen and problem-solving skills.