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For Companies At a Glance
- Tasks: Lead exciting multi-channel marketing campaigns to drive growth in the travel industry.
- Company: Join OAG, a leading data platform revolutionising global travel insights.
- Benefits: Enjoy flexible working, competitive pay, health insurance, and generous leave policies.
- Why this job: Make a real impact in a dynamic environment with innovative tech solutions.
- Qualifications: Experience in digital marketing and a passion for data-driven strategies.
- Other info: Collaborative culture with opportunities for personal and professional growth.
The predicted salary is between 28800 - 48000 ÂŁ per year.
OAG is a leading data platform for the global travel industry, offering an industry-first single source for supply, demand, and pricing data. We empower the global travel industry with high-quality, relevant datasets that cover the entire journey, from planning through customer experience. Headquartered in the UK, with operations in the USA, Denmark, France, Germany, Singapore, Japan, China, and Lithuania.
As a Demand Generation Executive at OAG, you’ll own the planning and execution of multi‑channel campaigns that drive pipeline growth and customer acquisition across the global travel industry. This is a hands‑on role with real ownership from campaign strategy through to optimisation and performance reporting — working closely with sales to turn insight into impact.
YOU WILL
- Own and execute OAG’s demand generation activity, with a clear focus on lead quality, pipeline contribution, and revenue impact.
- Plan and deliver integrated campaigns across SEO, AEO, paid search, paid social, email, and organic social.
- Manage and optimise paid media spend, testing audiences, messaging, and formats to maximise ROI.
- Develop and optimise content and digital journeys to improve search visibility, conversion rates, and lead capture.
- Analyse campaign performance and funnel metrics, turning data into actionable insights.
- Partner closely with sales and marketing colleagues to align campaigns with commercial priorities.
WHAT YOU'LL BRING
- Experience in demand generation, growth marketing, or digital marketing within a B2B environment (SaaS or technology preferred).
- Hands‑on experience running multi‑channel campaigns.
- Strong understanding of SEO, AEO, SEM, and paid media.
- Experience with marketing automation and analytics tools (HubSpot, Google Analytics, etc.).
- A data‑driven mindset with the ability to turn insight into action.
IF YOU ALSO HAVE THE BELOW THAT WOULD BE A BONUS
- Experience working closely with sales teams in a pipeline‑driven environment.
- Familiarity with CRM systems and lead lifecycle management.
- Experience in international or multi‑market campaigns.
WE WILL OFFER YOU
- A dynamic work environment at OAG, fostering innovation in a progressive, non‑hierarchical culture, where passionate tech enthusiasts continuously develop new products and solutions with a focus on improvement for the aviation industry.
- Flexible working arrangements that allow remote work or office attendance.
- An attractive compensation and benefits package, including private health insurance, a company bonus scheme, and voluntary participation in a company‑supported retirement scheme.
- A generous annual leave policy, growing with each year of service, and a day off during your birthday month.
- Participation in team‑building activities, team workshops, and group learning sessions.
OAG is an Equal Opportunity Employer. We ensure all applicants are considered for employment without discrimination.
Marketing Executive employer: OAG
Contact Detail:
OAG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that Marketing Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching OAG and understanding their products. Tailor your answers to show how your experience aligns with their demand generation goals. We want to see that you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team at OAG.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Executive role. Highlight your experience in demand generation and multi-channel campaigns, as these are key for us at OAG. Use specific examples that showcase your skills in SEO, AEO, and paid media.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for the travel industry and how your background aligns with our mission at OAG. Don’t forget to mention any hands-on experience you have with marketing automation tools like HubSpot or Google Analytics.
Showcase Your Data-Driven Mindset: We love candidates who can turn data into actionable insights. In your application, include examples of how you've used analytics to optimise campaigns and improve lead quality. This will show us you're the right fit for our data-driven culture.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about OAG and what we stand for!
How to prepare for a job interview at OAG
✨Know Your Campaigns
Before the interview, brush up on your knowledge of multi-channel campaigns. Be ready to discuss specific campaigns you've executed, focusing on the strategies you used and the results achieved. This will show your hands-on experience and understanding of what drives demand generation.
✨Data is Your Best Friend
Since the role requires a data-driven mindset, come prepared with examples of how you've turned insights into actionable strategies. Discuss any tools you've used, like HubSpot or Google Analytics, and how they helped optimise your campaigns. This will demonstrate your analytical skills and ability to impact revenue.
✨Align with Sales
Highlight your experience working closely with sales teams. Prepare to share how you've collaborated to align marketing campaigns with commercial priorities. This shows that you understand the importance of partnership in driving pipeline growth and customer acquisition.
✨Stay Current with Trends
Familiarise yourself with the latest trends in SEO, AEO, and paid media. Being able to discuss current best practices and how they can be applied to OAG's goals will set you apart. It shows you're proactive and passionate about staying ahead in the fast-paced world of digital marketing.
