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For Companies At a Glance
- Tasks: Lead exciting multi-channel marketing campaigns to drive growth in the travel industry.
- Company: Join OAG, a leading data platform revolutionising global travel insights.
- Benefits: Enjoy flexible working, competitive pay, health insurance, and generous leave policies.
- Why this job: Make a real impact in a dynamic environment while developing your marketing skills.
- Qualifications: Experience in digital marketing and a passion for data-driven strategies.
- Other info: Collaborate with a passionate team and enjoy continuous learning opportunities.
The predicted salary is between 28800 - 48000 ÂŁ per year.
OAG is a leading data platform for the global travel industry, offering an industry‑first single source for supply, demand, and pricing data. We empower the global travel industry with high‑quality, relevant datasets that cover the entire journey, from planning through customer experience. Headquartered in the UK, with operations in the USA, Denmark, France, Germany, Singapore, Japan, China, and Lithuania.
As a Demand Generation Executive at OAG, you’ll own the planning and execution of multi‑channel campaigns that drive pipeline growth and customer acquisition across the global travel industry. This is a hands‑on role with real ownership from campaign strategy through to optimisation and performance reporting — working closely with sales to turn insight into impact.
YOU WILL
- Own and execute OAG’s demand generation activity, with a clear focus on lead quality, pipeline contribution, and revenue impact.
- Plan and deliver integrated campaigns across SEO, AEO, paid search, paid social, email, and organic social.
- Manage and optimise paid media spend, testing audiences, messaging, and formats to maximise ROI.
- Develop and optimise content and digital journeys to improve search visibility, conversion rates, and lead capture.
- Analyse campaign performance and funnel metrics, turning data into actionable insights.
- Partner closely with sales and marketing colleagues to align campaigns with commercial priorities.
WHAT YOU'LL BRING
- Experience in demand generation, growth marketing, or digital marketing within a B2B environment (SaaS or technology preferred).
- Hands‑on experience running multi‑channel campaigns.
- Strong understanding of SEO, AEO, SEM, and paid media.
- Experience with marketing automation and analytics tools (HubSpot, Google Analytics, etc.).
- A data‑driven mindset with the ability to turn insight into action.
IF YOU ALSO HAVE THE BELOW THAT WOULD BE A BONUS
- Experience working closely with sales teams in a pipeline‑driven environment.
- Familiarity with CRM systems and lead lifecycle management.
- Experience in international or multi‑market campaigns.
WE WILL OFFER YOU
- A dynamic work environment at OAG, fostering innovation in a progressive, non‑hierarchical culture, where passionate tech enthusiasts continuously develop new products and solutions with a focus on improvement for the aviation industry.
- Flexible working arrangements that allow remote work or office attendance.
- An attractive compensation and benefits package, including private health insurance, a company bonus scheme, and voluntary participation in a company‑supported retirement scheme.
- A generous annual leave policy, growing with each year of service, and a day off during your birthday month.
- Participation in team‑building activities, team workshops, and group learning sessions.
OAG is an Equal Opportunity Employer. We ensure all applicants are considered for employment without discrimination.
Marketing Executive in Luton employer: OAG
Contact Detail:
OAG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive in Luton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your campaigns and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals, especially in demand generation and multi-channel strategies.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at OAG.
We think you need these skills to ace Marketing Executive in Luton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Executive role. Highlight your experience in demand generation and multi-channel campaigns, as these are key for us at OAG. Use specific examples that showcase your skills in SEO, AEO, and paid media.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for the travel industry and how your background aligns with our mission at OAG. Don’t forget to mention any hands-on experience you have with marketing automation tools like HubSpot or Google Analytics.
Showcase Your Data-Driven Mindset: We love candidates who can turn data into actionable insights. In your application, include examples of how you've used analytics to optimise campaigns and improve lead quality. This will show us you're the right fit for our data-driven culture.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about OAG and what we stand for!
How to prepare for a job interview at OAG
✨Know Your Campaigns
Before the interview, brush up on your knowledge of multi-channel campaigns. Be ready to discuss specific campaigns you've executed, focusing on the strategies you used and the results achieved. This will show your hands-on experience and understanding of what drives demand generation.
✨Data-Driven Mindset
Since the role requires a data-driven approach, prepare to talk about how you've used analytics tools like Google Analytics or HubSpot in past roles. Share examples of how you've turned data insights into actionable marketing strategies that improved lead quality and conversion rates.
✨Align with Sales
OAG emphasises collaboration between marketing and sales. Think of examples where you've worked closely with sales teams to align campaigns with commercial priorities. Highlight how this partnership has led to successful outcomes, showcasing your ability to turn insight into impact.
✨Stay Current with Trends
The travel industry is ever-evolving, so it's crucial to stay updated on the latest trends in digital marketing and demand generation. Research recent developments in SEO, AEO, and paid media strategies. Being able to discuss these trends will demonstrate your passion for the industry and your proactive approach to learning.
