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- Tasks: Drive go-to-market execution and support product messaging for sales and customer teams.
- Company: OAG is a leading data platform for the global travel industry, headquartered in the UK.
- Benefits: Enjoy a full-time role with opportunities for growth and collaboration across diverse teams.
- Why this job: Join a dynamic team, make an impact in the travel industry, and develop your marketing skills.
- Qualifications: Ideal candidates have strong communication skills and a data-driven mindset; experience in B2B SaaS is a plus.
- Other info: Experience in aviation or travel is desired but not essential; eagerness to learn is key.
The predicted salary is between 28800 - 48000 £ per year.
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Based in the UK, as an Associate Product Marketing Manager, you will play a key role in driving go-to-market execution, supporting product positioning and messaging, and enabling the success of our sales and customer teams. This role will work closely with the product and technology teams, sales, customer success, and the broader marketing team to help articulate the value of our solutions, support launches, and ensure consistent communication across all touchpoints.
Reporting to the Senior Product Marketing Manager, you will support initiatives that strengthen our market presence, communicate value to target audiences, and empower internal teams with the tools they need to succeed.
This role collaborates closely with cross-functional teams, including Product Management, Sales, Customer Success, Marketing, and Technology, to ensure unified go-to-market execution, consistent messaging, and the successful positioning of Supply products across all touchpoints.
It would be great if you could evidence a proven track record of success and experience in an Associate Product Marketing Manager role and experience with using data to drive strategic decisions. Knowledge or experience in the Aviation or travel industry is desired but not essential. If you have Experience or knowledge the following tools it would be advantageous: Power BI, HubSpot, Salesforce, Seismic, Confluence, Amplitude, Document360, and Clozd is desired.
KEY ACCOUNTABILITIES:
- Accountable for ensuring effective delivery of go-to-market (GTM) plans that align product releases with cross-functional execution across marketing, product, and sales teams.
- Contribute to the development of product positioning, messaging frameworks, and customer-facing content that reflect market insights, product capabilities, and buyer personas.
- Accountable for ensuring effective delivery of compelling product collateral (e.g., one-pagers, pitch decks, solution briefs, FAQs) that support positioning strategy and campaign execution.
- Research, develop, and execute competitive analysis to help identify differentiation opportunities and inform strategic decision-making across product and marketing.
- Responsible for applying a data-led approach to product marketing decisions by leveraging customer insights, performance metrics, and market research to inform messaging, positioning, and campaign strategy.
- Accountable for ensuring effective delivery of internal product knowledge across go-to-market teams through enablement sessions, office hours, and timely documentation updates, in collaboration with Product Management.
- Collaborate with Customer Marketing on voice-of-the-customer initiatives by gathering insights from user interviews, surveys, and win/loss analysis to influence messaging and roadmap priorities
ABOUT THE COMPANY: KNOWLEDGE, SKILLS AND COMPETENCIES:
- Excellent written and verbal communication skills, with the proven ability to distill complex products into simple, compelling messaging for diverse audiences.
- Experience in B2B SaaS or technology environments, with a data-driven mindset and a clear understanding of product marketing’s role in GTM success.
- Demonstrated experience in developing product messaging and positioning that clearly articulates value to customers and differentiates in-market.
- Confident, enthusiastic team player who collaborates effectively across functions and builds strong stakeholder relationships at all levels.
- Proven ability to operate in fast-paced, high-performance environment, balancing strategic thinking with hands-on execution.
- Strong analytical mindset with a data-led approach to decision making; able to interpret customer insights, campaign performance, and market trends to guide strategy.
- Eager to learn and grow; brings curiosity, initiative, and a proactive approach to both personal development and team goals.
ABOUT THE COMPANY:
OAG is a leading data platform for the global travel industry offering an industry – first single source for supply, demand, and pricing data.
We empower the global travel industry with high-quality, relevant datasets covering the whole journey from planning to customer experience.
Headquartered in the UK, with operations in the USA, Denmark, France, Germany, Singapore, Japan, China, and Lithuania.
For more information please visit: https://www.oag.com/
Seniority level
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Seniority level
Entry level
Employment type
-
Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Airlines and Aviation
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Associate Product Marketing Manager employer: OAG
Contact Detail:
OAG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the aviation and travel industry. Even if you don't have direct experience, understanding the market dynamics and key players can help you articulate your insights during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in past roles. Be ready to discuss specific metrics and outcomes that demonstrate your impact.
✨Tip Number 3
Network with professionals in product marketing and related fields. Attend industry events or webinars to connect with potential colleagues and learn more about the role's expectations and challenges.
✨Tip Number 4
Prepare to discuss your experience with tools like HubSpot or Salesforce. If you haven't used them yet, consider taking a short online course to get familiar with their functionalities and how they apply to product marketing.
We think you need these skills to ace Associate Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially any roles where you've contributed to go-to-market strategies or worked with cross-functional teams. Use keywords from the job description to align your skills with what OAG is looking for.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss specific experiences that demonstrate your ability to drive product positioning and messaging, and how you can contribute to OAG's success in the travel industry.
Showcase Analytical Skills: Since the role requires a data-led approach, include examples of how you've used data to inform marketing decisions in previous positions. Highlight any tools you're familiar with, such as Power BI or Salesforce, to show your technical proficiency.
Demonstrate Communication Skills: Given the importance of communication in this role, provide examples of how you've effectively communicated complex ideas to diverse audiences. This could be through presentations, written content, or collaborative projects.
How to prepare for a job interview at OAG
✨Know Your Product Inside Out
Make sure you have a solid understanding of the products you'll be marketing. Familiarise yourself with their features, benefits, and how they stand out in the market. This will help you articulate their value during the interview.
✨Showcase Your Data-Driven Mindset
Be prepared to discuss how you've used data to inform your marketing strategies in the past. Highlight specific examples where your analytical skills led to successful outcomes, as this role requires a strong data-led approach.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working closely with various teams, share experiences that showcase your ability to collaborate effectively. Discuss how you've built relationships across functions and contributed to unified go-to-market strategies.
✨Prepare for Industry-Specific Questions
While experience in the aviation or travel industry is not essential, having some knowledge can set you apart. Research current trends and challenges in the industry, and be ready to discuss how your skills can address them.