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- Tasks: Manage and optimise PPC accounts for airport parking in the EU and USA.
- Company: CAVU, a leading company enhancing travel experiences for passengers.
- Benefits: 25 days holiday, flexible work options, gym access, and annual bonuses.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Join a dynamic team and drive revenue growth in a fast-paced environment.
- Qualifications: 4+ years of PPC management experience and strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
Location: Manchester Airport / Hybrid
Permanent, Full time
About CAVU:
For airports, for partners, for people. We are CAVU. Formed from the union of MAGO, MAG USA and our network of direct-to-consumer brands - who together drive market leading passenger spend for airports across the world - we have combined our resources to address evolving passenger needs today and exceed them as we move forward into tomorrow. Our name is taken from the aviation, meteorology term, ‘Ceiling and Visibility Unlimited’, which designates the perfect flying condition. More than just a name, CAVU is our mindset. It represents all that we stand for. Our proud aviation heritage, our drive to push boundaries, and the very essence of what we do: creating seamless, enjoyable travel experiences for airport passengers.
The Role:
The PPC Manager will be responsible for the management and optimisation of CAVU’s distribution accounts promoting airport parking in the EU and the USA. Working closely with the PPC Lead and part of an in-house team of 6 PPC experts, the PPC manager will devise and implement strategies in line with CAVU’s core business objectives. Data driven and with a keen eye for detail, the PPC manager will be capable of executing advanced PPC techniques to effectively grow and nurture the channel at scale. Supported by a PPC executive, the role requires previous hands-on experience of managing PPC accounts, bid management, campaign creation and performance analysis.
Key responsibilities:
- Meet agreed KPIs for Revenue and CoS.
- Work closely with the various product owners/stakeholders to improve the customer journey and conversion rate for PPC.
- Create and implement a rigorous testing strategy across all appropriate areas within the accounts.
- Continuously look for ways to automate, optimise and improve efficiency across the accounts.
- Deliver daily, weekly and monthly reports on key metrics and KPIs, recommending improvements where appropriate and communicate those with the PPC lead.
- Proactively analyse and interpret data to identify key opportunities.
- Monitor and report on competitor activity.
- Work alongside our tech teams to ensure the correct tagging and conversion tracking is implemented.
- Identify opportunities across all paid media to drive revenue growth.
The ideal candidate would have:
- Minimum 4 years hands on PPC Account management.
- Strong knowledge of Google Ads, Bing, and Google Analytics.
- Analytical and a problem solver - Able to simplify and communicate complex problems and communicate solutions to other teams.
- Highly organised and able to work on multiple websites/projects simultaneously.
- Commercially Focussed - Finding new opportunities to drive revenue efficiently and cost effectively.
- Evidence of successfully meeting or exceeding set targets/KPIs.
- Excellent excel skills and competent using Word, PowerPoint, and other relevant software packages.
- Excellent communication and interpersonal skills both written and verbal.
Perks and Benefits:
- 25 Days Holiday, with the option to buy up to 10 more, plus 4 flexible bank holidays.
- 10% Company Pension.
- Annual Bonus Scheme (as above, per grade).
- 2 Weeks Work From Anywhere.
- MediCash Programme.
- On Site Gym.
- A Host of Flexible Benefits & Discounts.
ED&I at CAVU:
We are an equal opportunities employer. At CAVU we know that diverse teams are more likely to have greater innovation, creativity and understanding of our customer needs. These are many of the things we are passionate about at CAVU.
Did you know that some demographics may be less likely to apply to job adverts than others? For example, women are likely to apply only if they fit all of the skills listed. If you’re reading this and perhaps don’t tick every skill then please still make yourself known to CAVU. We’d love to hear from you.
We also want to ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, therefore please contact us to request assistance.
Sound Interesting? Please apply via the link.
PPC Manger in Manchester employer: NXGN
Contact Detail:
NXGN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manger in Manchester
✨Tip Number 1
Network like a pro! Reach out to current or former employees at CAVU on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into PPC strategies. Brush up on your Google Ads and Bing knowledge, and be ready to discuss how you've optimised campaigns in the past. Show us you know your stuff!
✨Tip Number 3
Don’t just talk about your achievements; quantify them! Bring numbers to the table when discussing your past PPC successes. Did you increase revenue by 20%? Let’s hear it!
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace PPC Manger in Manchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your PPC experience and how it aligns with CAVU's goals. We want to see how your skills can help us create seamless travel experiences!
Show Off Your Data Skills: Since the role is all about data-driven decisions, don’t forget to showcase your analytical abilities. Share examples of how you've used data to optimise campaigns in the past – we love a good success story!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills stand out without any fluff!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at CAVU!
How to prepare for a job interview at NXGN
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of Google Ads, Bing, and Google Analytics. Be ready to discuss specific campaigns you've managed and the strategies you used to optimise them. This will show that you're not just familiar with the tools, but that you can use them effectively.
✨Data is Your Best Friend
Since the role is data-driven, come prepared with examples of how you've analysed performance metrics in the past. Be ready to talk about how you identified opportunities for growth and what actions you took based on your findings. This will demonstrate your analytical skills and problem-solving abilities.
✨Show Off Your Communication Skills
You'll need to work closely with various stakeholders, so highlight your communication skills during the interview. Prepare examples of how you've successfully collaborated with teams or presented complex data in a simple way. This will help them see you as a team player who can bridge gaps between departments.
✨Be Ready to Discuss Automation
CAVU is looking for someone who can improve efficiency across accounts. Think about ways you've automated processes in previous roles and be ready to share those experiences. This shows that you're proactive and always looking for ways to enhance performance.