Head of Marketing in Crewe

Crewe Full-Time On-site

Apply Now

Marketing's job is to generate demand and improve retention, keeping NWF Fuels visible and relevant as competitors chase the same customers. This is a new role, created to lead that function.

NWF Fuels brings a large customer base and strong operational capability to the task. What it needs from marketing is modernisation, in how the business acquires customers, retains them, and uses data and technology to do both, without losing the personal service that existing customers value.

The Head of Marketing leads development and execution of the marketing strategy, working with sales, commercial and customer service teams so that marketing activity reflects what is actually happening in the market and supports business priorities. New digital infrastructure is already in place; the role is expected to put it to use.

The successful candidate inherits an established marketing function and is expected to build its capability further: deeper customer insight, wider use of automation and technology, and a discipline of measuring marketing investment against commercial return.

Why NWF Fuels?

Monthly Pay: Up too £63,250 per annum dependant on experience
Car Allowance: Car allowance paid monthly
Bonus: Up too 25% performance based
Shifts: Monday to Friday
Holidays: 33 days per year including bank holidays
Progression Opportunities: Clear progression pathways within Fuels and across the wider group that operates 2 other business’
Training Opportunities: Funded, accredited courses.
Medicash: Cashback on routine medical expenses such as dental, optical, physiotherapy and more!
Shopping Discounts: Save with discounts at major retailers like Sainsbury’s, Morrisons, Currys, Debenhams and more!
Travel Savings: Discounts on flights, hotels, and airport parking.
Entertainment Offers: Reduced prices at over 400 cinemas across the UK, including savings on drinks and snacks.
Dining and Lifestyle: Access to deals on restaurants, leisure activities, and other lifestyle services.
Enhanced Policies: Enhanced maternity and paternity leave.
The Usual: Company Pension Scheme, Life Assurance, Cycle to Work Scheme, Employee Assistance Programme including counselling, legal and financial support, Free Refreshments, Free Secure On-Site Parking!

Day to Day

Marketing strategy

Build the annual marketing plan, covering acquisition, retention, volume growth and revenue across all customer segments.
Adjust priorities as market conditions, competitor activity and customer behaviour change.
Work with senior business leaders so marketing activity is built into commercial planning, not run alongside it.
Review performance regularly and adjust strategy where the numbers call for it.

Customer acquisition and growth

Lead acquisition campaigns across domestic, commercial, agricultural, fleet and renewable fuel markets.
Work with sales leadership on business development activity and pipeline generation.
Build lead generation programmes that create measurable opportunities for the sales team.
Set a clear target audience, proposition and commercial objective for every campaign.
Test new channels and approaches where they can improve acquisition performance.
Track return on marketing investment and use it to guide spend.

Customer retention and lifecycle marketing

Design customer communications programmes that support loyalty and long-term customer value.
Target marketing activity using customer behaviour and purchasing data to improve engagement.
Build lifecycle marketing programmes for key stages of the customer relationship.
Use customer feedback and satisfaction data to find and act on improvement opportunities.

Brand, communications and content

Own brand standards, visual identity, messaging and tone of voice.
Keep customer-facing communications professional, consistent and aligned with business objectives.
Oversee content across digital, social, email, direct marketing, events and print.
Manage the company's digital presence, including websites and social media channels.
Lead internal communications during change programmes and business initiatives.

Team leadership

Lead, develop and manage the marketing team.
Build a culture of accountability, performance and continuous improvement.
Develop the team's capability across digital marketing, analytics, campaign management, content and marketing technology.
Manage agency and supplier relationships for quality and value for money.
Deploy resource against business priorities, not the loudest request.

Reporting and governance

Report marketing performance regularly, covering campaign results, customer outcomes and commercial return.
Manage the marketing budget and keep investment aligned to agreed objectives.
Ensure marketing activity complies with relevant legislation, industry standards and company policy.
Review marketing effectiveness continuously and act on what it shows.

What will you bring?

Track record of delivering measurable growth through marketing activity.
Experience leading multi-channel acquisition and retention programmes.

Strong understanding of customer data, analytics and marketing technology.
Experience across digital marketing, brand development, communications and campaign delivery.
Experience working closely with sales, commercial and operational teams.
Previous responsibility for leading a marketing team and managing external suppliers.
Commercially driven, focused on measurable business outcomes.
Combines strategic thinking with practical delivery.
Strong grasp of customer acquisition, retention and lifecycle management.
Confident using data and analytics to inform decisions.
Clear communicator, able to influence senior stakeholders across the business.
Technically literate across CRM, digital channels, automation platforms and reporting tools.
Able to balance long-term strategic priorities against immediate commercial demands.
Builds credibility across all levels of the organisation.
Curious about markets, customers, competitors and emerging trends.
Moves at pace and stays focused on delivery.
Comfortable managing multiple priorities at once.
Adaptable as market conditions change.
Accountable for results, not just activity.
Visible to the teams and customers the function serves.

Who are NWF Fuels?

NWF Group comprises of 3 key businesses: NWF Fuels, NWF Agriculture & Boughey Distribution. Employing over 1,400 colleagues across the group, we encourage and empower our people to progress and move fluidly through the group, meaning the sky really is the limit when you join us!

What makes NWF Fuels different? Our commitment to the customer and our focus on service is what sets us apart in the market, and our people are the driving force! We supply a range of fuel related products throughout the UK to domestic, agricultural, commercial and retail customers through our modern fleet of over 155 tankers and a strategically located depot network allowing us to service more than 113k customers. The business has grown organically and through acquisition currently standing as the third largest fuel distributor in the UK – we plan to climb higher and want you to be a part of it!

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.