At a Glance
- Tasks: Lead and scale performance marketing across paid media channels like Meta and TikTok.
- Company: Ambitious London-based brand focused on streetwear and community.
- Benefits: Competitive salary, discretionary bonus, 25 days holiday, and flexible working hours.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Join a growing brand and make a real impact in the fashion industry.
- Qualifications: 5+ years in performance marketing with expertise in DTC/ecommerce.
The predicted salary is between 50000 - 65000 £ per year.
We’re an ambitious London based brand built from the ground up with a clear vision. Deliver high quality pieces that combine streetwear style with everyday wearability, while staying true to the community that helped build us. As we continue to grow, we’re constantly on the lookout for people who share that same drive. People who think differently, bring new ideas, and take pride in what they do. If this sounds like you and you’ve got what it takes to help push us to the next level, this could be the place for you. We’ve built this brand from the ground up, and the journey is only just getting started. As we grow, you’ll grow with us.
Job Role
NVLTY is looking for an exceptionally talented Performance Marketing Manager to own and scale our paid media across all channels. This person will be responsible for the end to end performance marketing function, ensuring our acquisition is profitable, scalable, and aligned with brand identity and growth objectives. The Performance Marketing Manager will partner with Creative, CRM, and Finance to drive efficient growth, manage budget, optimise the full funnel, and analyse performance to deliver profitable, customer focused campaigns across multiple international markets.
Key Responsibilities
- Lead paid media strategy across cross paid social and search, with Meta and TikTok as our primary channels.
- Plan, launch, and optimise campaigns to maximise revenue, ROAS, and new customer acquisition while controlling CAC.
- Own the full funnel from prospecting through retargeting, ensuring a balance of acquisition and retention-supporting activity across categories and markets.
- Responsible for campaign quality and brand consistency through all stages of execution to a high standard.
Budget Management & Efficiency
- Own and allocate a significant monthly media budget across channels and markets.
- Manage spend against blended ROAS and CAC targets to maximise profitability.
- Continuously reallocate budget toward best-performing channels, audiences, and creative.
- Partner with the Creative and Content teams to brief, test, and iterate ad creative at pace.
- Use performance data to identify winning concepts and inform the creative pipeline.
- Provide creative direction grounded in what actually drives performance.
Measurement & Financial Accountability
- Own attribution, reporting, and incrementality thinking across all paid channels.
- Work with Finance to ensure media spend adheres to budget and contribution-margin targets.
- Monitor performance, stock-driven demand, and profitability, making data-driven decisions to optimise results.
Market & Channel Analysis
- Stay up to date with platform changes, competitor activity, and consumer behaviour across UK, US, and EU.
- Identify and test emerging channels and opportunities before competitors.
- Feed insights back into wider marketing and trading decisions.
- Collaborate with Creative, CRM, Finance, Merchandising, and Tech to deliver cohesive, profitable campaigns in line with the trading calendar and planning cycle.
Person Specification
- 5+ years of performance marketing experience, ideally in DTC/ecommerce fashion or lifestyle.
- Proven track record of scaling paid social and search budgets profitably across multiple markets.
- Deep hands-on expertise across Meta and TikTok, with working knowledge of Google, Snap, and Pinterest.
- Excellent analytical skills with strong commercial acumen.
- Proficient in budget management, ROAS/CAC optimisation, and full-funnel strategy.
- Strong understanding of attribution, measurement, and incrementality.
- Strong IT skills, including Excel and advertising/analytics platforms (e.g., Meta Ads Manager, GA4, Shopify).
- Experience working with creative teams to drive performance through testing.
- Commercial awareness and customer focus.
- Strategic thinking and problem-solving.
- Creativity and channel awareness.
- Resilience and ability to perform under pressure.
- Strong organisational and time management skills.
- Bias for action and constant testing.
- Strong written and verbal communication skills.
Discretionary yearly bonus. 25 days holiday + Bank Holidays + your birthday off. 35 working hours per week with 1 hour lunch break.
Senior Performance Marketing Manager in London employer: NVLTY
At NVLTY, we pride ourselves on being an innovative London-based brand that values creativity and community. As a Senior Performance Marketing Manager, you'll not only have the opportunity to lead impactful marketing strategies but also grow alongside our ambitious team in a dynamic work culture that encourages new ideas and personal development. With competitive benefits including a discretionary yearly bonus, generous holiday allowance, and a supportive environment, NVLTY is committed to fostering your professional journey while delivering high-quality streetwear that resonates with our audience.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NVLTY and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NVLTY are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NVLTY on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NVLTY. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Performance Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NVLTY. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NVLTY:Show us that you’ve done your homework! In your application, briefly mention what you admire about NVLTY’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NVLTY
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NVLTY will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NVLTY, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
