At a Glance
- Tasks: Create and execute innovative email marketing campaigns to engage our community.
- Company: Join NVLTY, a vibrant London-based fashion brand with a growing social following.
- Benefits: Enjoy flexible working, 25 days holiday, and a generous staff discount.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Be part of a creative team shaping the future of fashion marketing.
- Qualifications: 2+ years in email marketing, strong Klaviyo skills, and excellent communication.
The predicted salary is between 30000 - 40000 £ per year.
Established in 2014, NVLTY is a growing online based fashion brand with a social following of over 250,000 across social media platforms. We’re an ambitious London based brand built from the ground up with a clear vision. What started as an idea has grown into a brand driven by creativity, authenticity, and an ethos based on providing premium, yet value driven pieces. Our focus is simple; deliver high quality pieces that combine streetwear style with everyday wearability, while staying true to the community that helped build us.
As we continue to grow, we’re constantly on the lookout for people who share that same drive. People who think differently, bring new ideas, and take pride in what they do. If this sounds like you and you’ve got what it takes to help push us to the next level, this could be the place for you. We’ve built this brand from the ground up, and the journey is only just getting started. As we grow, you’ll grow with us.
Role Summary:
NVLTY is seeking an exceptionally talented and driven Email Marketing & CRM Specialist to support and strengthen our digital marketing offering through the creation and execution of innovative, data-driven email marketing campaigns. This role will play a key part in shaping the future direction of our customer lifecycle marketing and retention strategy, ensuring every email campaign aligns with our brand identity, customer expectations, and commercial objectives across launches, product drops, promotions, and brand storytelling.
In this role, you will work closely with our marketing, e-commerce, and creative teams to take ownership of our Klaviyo email & SMS program from planning and segmentation through to campaign execution and performance analysis. You will combine strong technical knowledge of Klaviyo and lifecycle marketing with a commercial mindset to deliver campaigns that drive engagement, repeat purchase, and revenue growth.
Requirements:
- Minimum 2 years of experience in an email marketing or CRM role, ideally within e-commerce or fashion
- Strong experience using Klaviyo, including campaign builds, flows, and segmentation
- Excellent written English and communication skills
- Strong attention to detail and ability to manage multiple campaigns simultaneously
- Driven work ethic with the ability to take ownership of your role
- Ability to work under pressure and meet deadlines
- Strong organisational and planning skills
Applicants may be asked to complete a short CRM strategy task or campaign exercise as part of the interview process.
Benefits:
- Discretionary yearly bonus
- 25 days holiday + Bank Holidays + Your Birthday Off
- Flexible Working
- 35 Working Hours per week with 1 hour lunch break
- 50% Staff discount
- Social events
- Pension Scheme
Marketing (CRM) Specialist in City of London employer: NVLTY
At NVLTY, we pride ourselves on being an innovative and dynamic employer in the heart of London’s fashion scene. Our commitment to employee growth is reflected in our flexible working environment, generous holiday allowance, and a culture that celebrates creativity and collaboration. Join us to not only advance your career but also to be part of a brand that values authenticity and community, all while enjoying unique perks like a 50% staff discount and engaging social events.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing (CRM) Specialist in City of London
✨Tip Number 1
Get to know NVLTY inside out! Dive into their social media, website, and any recent campaigns. This will not only help you understand their brand voice but also give you some killer talking points during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might just land you a referral, which is always a bonus!
✨Tip Number 3
Prepare for that interview by practising your pitch. Highlight your experience with Klaviyo and how you've driven engagement in past roles. Show them you’re not just a fit for the role, but a perfect match for their brand ethos.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the NVLTY journey.
We think you need these skills to ace Marketing (CRM) Specialist in City of London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the brand and the role shine through. We want to see that you’re genuinely excited about joining NVLTY and contributing to our journey.
Tailor Your CV:Make sure your CV is tailored to highlight your experience in email marketing and CRM, especially with Klaviyo. We love seeing how your skills align with what we’re looking for, so don’t hold back!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for this role. Share specific examples of your past successes in email campaigns and how they relate to our brand’s vision.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on being part of our team!
How to prepare for a job interview at NVLTY
✨Know Your Klaviyo Inside Out
Make sure you brush up on your Klaviyo skills before the interview. Be ready to discuss specific campaigns you've built, how you approached segmentation, and any innovative strategies you've implemented. This will show that you not only have the technical know-how but also a creative flair that aligns with NVLTY's brand ethos.
✨Showcase Your Campaign Successes
Prepare to share examples of successful email marketing campaigns you've executed in the past. Highlight metrics like open rates, click-through rates, and conversion rates. This will demonstrate your ability to drive engagement and revenue growth, which is crucial for the role.
✨Understand the Brand and Its Community
Do your homework on NVLTY’s brand identity and its community. Familiarise yourself with their product offerings and social media presence. Being able to articulate how you can contribute to their mission of delivering high-quality pieces while staying true to their community will set you apart from other candidates.
✨Be Ready for a Practical Task
Since applicants may be asked to complete a short CRM strategy task or campaign exercise, practice creating a mock email campaign. Think about how you would segment the audience, what messaging would resonate, and how you'd measure success. This hands-on approach will showcase your readiness for the role.
