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For Companies At a Glance
- Tasks: Lead digital marketing efforts and build a community for parents and nurseries.
- Company: Exciting B2B2C startup revolutionising nursery enrolment in Edinburgh.
- Benefits: Competitive salary, EMI share options, and hybrid working model.
- Other info: Join a dynamic startup culture with direct access to the CEO.
- Why this job: Be the first marketing hire and shape our brand's future from day one.
- Qualifications: 2-4 years of digital marketing experience and strong copywriting skills.
The predicted salary is between 35000 - 42000 ÂŁ per year.
We're building the Rightmove for nurseries. Nuuri is a B2B2C platform that helps parents find, connect with, and enrol in nurseries - digitally, efficiently, and without the usual chaos. We work with some of the UK's largest nursery groups centralising enquiries, tour bookings and waiting lists into a single workflow, reducing inbound admin while improving enquiry quality and conversion. We were recognised in the Startups100 2026 list by Sage and are shortlisted for Digital Startup of the Year 2026 by the UK Startup Awards - and we're just getting started.
The Role
We're looking for a hands‑on Digital Marketing & Growth Manager to own our marketing end‑to‑end. You'll be our first marketing hire, reporting directly to the Founder & CEO, with full ownership of strategy and execution across every channel. There's no playbook - just a huge opportunity to build something from scratch and grow with us.
What You Will Be Doing
- Social media - own our channels (Instagram, TikTok, LinkedIn, Facebook) and grow an engaged community of parents and nurseries
- Paid marketing - plan, run, and optimise Meta and Google Ads campaigns to drive parent acquisition cost‑effectively
- Video & content - get in front of the camera, behind the camera, create short‑form video content, and tell the Nuuri story in a way that resonates with our users
- Email marketing - build parent nurture journeys, onboarding flows, and engagement campaigns
- SEO & AEO - produce content that drives organic traffic and positions Nuuri as the go‑to resource for UK parents navigating childcare.
- Brand & analytics - track what matters, report to the CEO, and make data‑driven decisions on where to invest time and budget.
What We Are Looking For
- 2–4 years of hands‑on digital marketing experience, in‑house or agency (startup experience a bonus)
- Proven ability to run paid social and/or PPC campaigns independently
- Comfortable in front of a camera - authentic and willing matters more than polished
- Strong copywriting skills - clear, warm, and written for real people
- Experience with email platforms such as Mailchimp, Brevo, or HubSpot
- Canva‑confident with a good eye for content and design
- Data‑driven mindset - comfortable with GA4, Meta Ads Manager, and basic reporting
- Genuinely energised by startup life and a love for AI and finding hacks!
What You Can Expect
- £35‑42k salary, competitive for Edinburgh and reviewed as we grow
- Early‑stage EMI share options - get in early and share the success you build
- Hybrid working - minimum 3 days in our Edinburgh office (its a cool place to be)
- Full ownership of marketing as our first hire - you own the function from day one
- Direct access to the Founder & CEO - no layers, no politics, just real impact
(P.S. If you’re reading this and thinking “I’m 70% there,” apply anyway. Most of us are winging it somewhere - bring the curiosity and we’ll grow together.)
Digital Marketing & Growth Manager | B2B2C Startup (Edinburgh) employer: Nuuri
Contact Detail:
Nuuri Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing & Growth Manager | B2B2C Startup (Edinburgh)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. Include case studies, campaigns you've run, and any cool content you've created. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Nuuri, and express your interest. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're genuinely interested in joining us and helps you stand out from the crowd. Plus, it’s super easy to do!
We think you need these skills to ace Digital Marketing & Growth Manager | B2B2C Startup (Edinburgh)
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for digital marketing and startups. Remember, authenticity matters more than perfection.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in digital marketing, especially any hands-on work with social media, paid campaigns, or content creation. Show us why you're the perfect fit for Nuuri!
Show Your Data Skills: Since we’re all about making data-driven decisions, include examples of how you've used analytics in your previous roles. Whether it’s optimising campaigns or tracking performance, we want to know how you’ve made an impact through numbers.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join our journey from the get-go!
How to prepare for a job interview at Nuuri
✨Know Your Stuff
Before the interview, dive deep into Nuuri's mission and values. Understand how their platform works and think about how your digital marketing skills can specifically help them grow. This shows genuine interest and helps you connect your experience to their needs.
✨Show Off Your Creativity
Since this role involves creating engaging content, be ready to share examples of your past work. Bring ideas for social media campaigns or video content that could resonate with parents. This will demonstrate your hands-on approach and creativity, which are crucial for a startup environment.
✨Be Data-Driven
Familiarise yourself with key metrics in digital marketing, especially around paid campaigns and SEO. Be prepared to discuss how you've used data to make decisions in previous roles. This aligns perfectly with what Nuuri is looking for in a candidate who can track performance and optimise strategies.
✨Embrace the Startup Spirit
Nuuri is all about building something from scratch, so express your enthusiasm for startup life. Share experiences where you've thrived in fast-paced environments or tackled challenges creatively. This will show that you're not just looking for a job, but a chance to grow with them.