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- Tasks: Lead marketing strategy, drive demand, and shape brand identity for a fast-growing tech company.
- Company: Nutritics, a pioneering platform transforming food data for hospitality and foodservice.
- Benefits: 25 days annual leave, health budget, flexible hours, and career development opportunities.
- Other info: Dynamic work culture prioritising teamwork, open communication, and personal growth.
- Why this job: Join a mission-driven team and make a real impact in the food industry.
- Qualifications: 7+ years in B2B SaaS marketing with proven leadership experience.
The predicted salary is between 80000 - 100000 £ per year.
Nutritics is redefining how hospitality and foodservice businesses operate. We give organisations complete clarity and control over their food, menus, supply chains, and environmental impact. Trusted by 500+ customers worldwide, from contract caterers and restaurant groups to healthcare and education providers, we are the platform of choice for businesses that take food data seriously. Backed by PE investment, we are scaling rapidly across UK&I and entering the US market. Our ambition is to become the world's most trusted food information platform.
This is a pivotal hire as Nutritics embarks on its next transformational step as we continue to scale in the UK and grow into the United States. The Marketing Director will own full strategy and execution: drive demand as a core outcome, alongside building the brand, creating a new website, equipping the sales team, and leading our US market entry, with direct access to the CEO and board. In addition, they will operate as a cross-functional leader, aligning product, sales, and leadership around a unified GTM.
This role offers genuine career runway, with the potential to grow into a CMO position or to operate as a senior marketing leader within a broader commercial leadership structure, as the business scales.
Demand Generation & Pipeline- Design and execute a measurable, multi-channel lead generation plan targeting documented ICPs.
- Implement targeted outbound and ABM approaches for high-value segments.
- Launch and optimise campaigns across LinkedIn, email, and SEO/AEO.
- Build a content and thought leadership programme through whitepapers, case studies, webinars, and blog content.
- Balance short-term pipeline with long-term brand and category building.
- Own the marketing pipeline number: marketing-sourced opportunities, MQL volume, and CAC by segment.
- Own the brand transformation and go-to-market plan, translating our offer into positioning the whole business can use.
- Lead the brand refresh programme: new visual identity, working with the appointed agency.
- Oversee the website redevelopment: customer-centric UX, conversion-optimised journeys, SEO, and attribution tracking.
- Build and own the messaging architecture, mapped to ICPs.
- Lead integrated campaigns across content, digital, events, and PR.
- Own the US pre- and post-launch brand and positioning work: territory messaging, segment activation, and pipeline development.
- Ensure brand consistency across agencies, internal teams, and all customer-facing touchpoints.
A commercial partner to Sales, ensuring marketing is directly connected to pipeline, conversion, and revenue outcomes.
- Own the GTM workstream for the transformation: naming, positioning, and all sales-facing materials.
- Develop and maintain the full sales enablement library.
- Implement a structured MQL/SQL handover process with the Sales team.
- Collaborate with Sales and Customer Service to build a sector-specific proof library.
- Maintain a continuous feedback loop with Sales, adapting campaigns accordingly.
- Own and optimise the full marketing tech stack, including Salesforce, paid channels, SEO tooling, and analytics.
- Map the full customer journey from first touch to closed-won and systematically improve conversion.
- Build and maintain a board-ready KPI dashboard.
- Own and manage the marketing budget; deliver a zero-based annual plan.
- Establish and maintain a lead scoring model mapped to customer segments.
- Implement tracking, attribution, and funnel visibility on the new website.
- Define the marketing team structure and recruit into it, starting lean.
- Lead and develop the team (2–3 headcount) with clear objectives and development plans.
- Evaluate and optimise the agency landscape; establish clear briefs, SOPs, and KPIs for each retained partner.
- Build an agile hybrid model: in-house strategy and performance; external specialists for creative, SEO, paid, and web.
- At 12 months, the Marketing Director will have delivered:
- Demand Gen: Marketing-sourced pipeline driving a notable proportion of new business; CAC tracked and improving.
- Brand & Website: New brand and website live; digital engagement up 30%.
- Sales Alignment: MQL–SQL handover in place with >80% Sales acceptance rate; enablement library complete.
- Operations: KPI dashboard live; lead scoring and nurture automation operational; zero-based budget delivered.
- US: Pre-launch demand and brand foundations in place; initial pipeline seeded.
- Team: Internal team in place; agency model rationalised and performing to brief.
- Recognition as a key part of the team that continues to deliver significant global growth - feel and see the impact of your individual contributions!
- Opportunity to learn from working alongside an experienced management team and market leading clients around the world.
- Bi-annual performance review and individual career development plan.
- Access ongoing coaching, mentorship, and opportunities to expand your responsibilities as the business scales.
- Clear pathways for progression into senior commercial roles as Nutritics continues to grow internationally.
- 7+ years in B2B SaaS or B2B tech marketing, with 3+ years in a senior marketing leadership role.
- Demonstrable track record building demand generation programmes that measurably contributed to ARR growth in a scale-up environment.
- Experience owning brand transformation and messaging architecture, not only managing execution.
- Proven ability to build and manage agency relationships and generate excellent output from partners.
- Commercially fluent: CAC, pipeline, funnel conversion, and board-level KPIs.
- Hands-on experience with CRM and/or Salesforce; comfortable evaluating and optimising a martech stack.
- Experience in ABM and targeted outreach to mid-to-large enterprise B2B buyers.
- Fluent English; strong communicator at board and senior stakeholder level.
- Marketing experience in hospitality, food service, food retail, or adjacent B2B sectors.
- Familiarity with GenAI tools, SEO/AEO, GA4, LinkedIn paid, and content-led pipeline strategies.
- Experience translating a business transformation into GTM and sales enablement.
- Background building a marketing function from an early stage.
- Commercial judgement - focused on pipeline and revenue, not vanity metrics.
- Hands-on operator - comfortable running campaigns as well as directing others.
- Builder’s mindset - energised by creating things that don’t yet exist.
- Decisive under ambiguity - able to prioritise without perfect information.
- Highly collaborative – a committed peer to sales, CS, product, and finance.
- Clear and direct communicator - in writing, in the room, and with the board.
- Nutritics is a people-first business and we’re looking for individuals who align with our five core values: Team First, Open Communication, No Ego, Integrity, and The Rocket.
- We take our mission seriously but not ourselves. Transparency, openness, and results are valued over hierarchy.
- 25 days annual leave (plus public holidays).
- Training & Development Programmes.
- Excellent work-life balance policies - Summer hours, Enhanced parenting leave options etc.
- Generous personal Health & Wellbeing budget.
- Unparalleled opportunities to a rewarding & diverse career path.
- An experienced knowledgeable peer group.
- Our weekly hours of work are 37.5 covering Monday to Friday. This is a hybrid role and we offer a lot of flexibility around core hours.
- Teams based in Ireland and the UK are required to work from the local office one day every two weeks. This role can be based either in Ireland or the UK.
Marketing Director employer: Nutritics
Contact Detail:
Nutritics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is especially important for a role like Marketing Director where creativity and strategy are key. Make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company inside and out. Understand their mission, values, and recent developments. Tailor your responses to show how your experience aligns with their goals, especially around demand generation and brand transformation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make this happen together!
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Director role at Nutritics. Highlight your experience in B2B SaaS marketing and any relevant achievements that align with our goals, like demand generation and brand transformation.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for Nutritics. Share your passion for food data and how your skills can help us scale in the UK and the US. Be genuine and let your personality shine through!
Showcase Your Results: When detailing your past roles, focus on measurable outcomes. We love numbers! Whether it’s improving CAC or increasing digital engagement, show us how you’ve made an impact in previous positions.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining the Nutritics team!
How to prepare for a job interview at Nutritics
✨Know the Company Inside Out
Before your interview, dive deep into Nutritics' mission, values, and recent developments. Understand how they redefine hospitality and foodservice with their platform. This knowledge will help you connect your experience to their goals and show that you're genuinely interested in being part of their journey.
✨Showcase Your Demand Generation Expertise
Be ready to discuss specific demand generation strategies you've implemented in the past. Prepare examples that highlight measurable outcomes, like improved CAC or increased MQL volume. This will demonstrate your ability to drive results and align with Nutritics' focus on pipeline and revenue.
✨Prepare for Cross-Functional Collaboration
As a Marketing Director, you'll need to work closely with sales, product, and leadership teams. Think of examples where you've successfully collaborated across departments to achieve a common goal. This will illustrate your ability to be a commercial partner and a cross-functional leader.
✨Bring Your Creative Ideas
Nutritics is looking for someone who can lead brand transformation and go-to-market strategies. Come prepared with fresh ideas for their brand refresh and website redevelopment. This shows initiative and that you're already thinking about how to contribute to their growth.