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- Tasks: Lead marketing strategy, drive demand, and oversee brand transformation for a growing tech company.
- Company: Nutritics, a fast-scaling food information platform trusted by over 500 customers worldwide.
- Benefits: Generous annual leave, health budget, training programmes, and flexible hybrid working.
- Other info: Collaborative culture focused on transparency, growth, and individual contributions.
- Why this job: Join a pivotal role with potential to grow into a CMO position while making a real impact.
- Qualifications: 7+ years in B2B SaaS marketing, with strong leadership and demand generation experience.
The predicted salary is between 80000 - 100000 £ per year.
Nutritics is redefining how hospitality and foodservice businesses operate. We give organisations complete clarity and control over their food, menus, supply chains, and environmental impact. Trusted by 500+ customers worldwide, from contract caterers and restaurant groups to healthcare and education providers, we are the platform of choice for businesses that take food data seriously. Backed by PE investment, we are scaling rapidly across UK&I and entering the US market. Our ambition is to become the world's most trusted food information platform.
This is a pivotal hire as Nutritics embarks on its next transformational step as we continue to scale in the UK and grow into the United States. The Marketing Director will own full strategy and execution: drive demand as a core outcome, alongside building the brand, creating a new website, equipping the sales team, and leading our US market entry, with direct access to the CEO and board. In addition, they will operate as a cross-functional leader, aligning product, sales, and leadership around a unified GTM.
This role offers genuine career runway, with the potential to grow into a CMO position or to operate as a senior marketing leader within a broader commercial leadership structure, as the business scales.
Demand Generation & Pipeline- Design and execute a measurable, multi-channel lead generation plan targeting documented ICPs.
- Implement targeted outbound and ABM approaches for high-value segments.
- Launch and optimise campaigns across LinkedIn, email, and SEO/AEO.
- Build a content and thought leadership programme through whitepapers, case studies, webinars, and blog content.
- Balance short-term pipeline with long-term brand and category building.
- Own the marketing pipeline number: marketing-sourced opportunities, MQL volume, and CAC by segment.
- Own the brand transformation and go-to-market plan, translating our offer into positioning the whole business can use.
- Lead the brand refresh programme: new visual identity, working with the appointed agency.
- Oversee the website redevelopment: customer-centric UX, conversion-optimised journeys, SEO, and attribution tracking.
- Build and own the messaging architecture, mapped to ICPs.
- Lead integrated campaigns across content, digital, events, and PR.
- Own the US pre- and post-launch brand and positioning work: territory messaging, segment activation, and pipeline development.
- Ensure brand consistency across agencies, internal teams, and all customer-facing touchpoints.
A commercial partner to Sales, ensuring marketing is directly connected to pipeline, conversion, and revenue outcomes.
- Own the GTM workstream for the transformation: naming, positioning, and all sales-facing materials.
- Develop and maintain the full sales enablement library.
- Implement a structured MQL/SQL handover process with the Sales team.
- Collaborate with Sales and Customer Service to build a sector-specific proof library.
- Maintain a continuous feedback loop with Sales, adapting campaigns accordingly.
- Own and optimise the full marketing tech stack, including Salesforce, paid channels, SEO tooling, and analytics.
- Map the full customer journey from first touch to closed-won and systematically improve conversion.
- Build and maintain a board-ready KPI dashboard.
- Own and manage the marketing budget; deliver a zero-based annual plan.
- Establish and maintain a lead scoring model mapped to customer segments.
- Implement tracking, attribution, and funnel visibility on the new website.
- Define the marketing team structure and recruit into it, starting lean.
- Lead and develop the team (2–3 headcount) with clear objectives and development plans.
- Evaluate and optimise the agency landscape; establish clear briefs, SOPs, and KPIs for each retained partner.
- Build an agile hybrid model: in-house strategy and performance; external specialists for creative, SEO, paid, and web.
- At 12 months, the Marketing Director will have delivered:
- Demand Gen: Marketing-sourced pipeline driving a notable proportion of new business; CAC tracked and improving.
- Brand & Website: New brand and website live; digital engagement up 30%.
- Sales Alignment: MQL–SQL handover in place with >80% Sales acceptance rate; enablement library complete.
- Operations: KPI dashboard live; lead scoring and nurture automation operational; zero-based budget delivered.
- US: Pre-launch demand and brand foundations in place; initial pipeline seeded.
- Team: Internal team in place; agency model rationalised and performing to brief.
- Recognition as a key part of the team that continues to deliver significant global growth - feel and see the impact of your individual contributions!
- Opportunity to learn from working alongside an experienced management team and market-leading clients around the world.
- Bi-annual performance review and individual career development plan.
- Access ongoing coaching, mentorship, and opportunities to expand your responsibilities as the business scales.
- Clear pathways for progression into senior commercial roles as Nutritics continues to grow internationally.
- 7+ years in B2B SaaS or B2B tech marketing, with 3+ years in a senior marketing leadership role.
- Demonstrable track record building demand generation programmes that measurably contributed to ARR growth in a scale-up environment.
- Experience owning brand transformation and messaging architecture, not only managing execution.
- Proven ability to build and manage agency relationships and generate excellent output from partners.
- Commercially fluent: CAC, pipeline, funnel conversion, and board-level KPIs.
- Hands-on experience with CRM and/or Salesforce; comfortable evaluating and optimising a martech stack.
- Experience in ABM and targeted outreach to mid-to-large enterprise B2B buyers.
- Fluent English; strong communicator at board and senior stakeholder level.
- Marketing experience in hospitality, food service, food retail, or adjacent B2B sectors.
- Familiarity with GenAI tools, SEO/AEO, GA4, LinkedIn paid, and content-led pipeline strategies.
- Experience translating a business transformation into GTM and sales enablement.
- Background building a marketing function from an early stage.
- Commercial judgement - focused on pipeline and revenue, not vanity metrics.
- Hands-on operator - comfortable running campaigns as well as directing others.
- Builder’s mindset - energised by creating things that don’t yet exist.
- Decisive under ambiguity - able to prioritise without perfect information.
- Highly collaborative – a committed peer to sales, CS, product, and finance.
- Clear and direct communicator - in writing, in the room, and with the board.
- Nutritics is a people-first business and we’re looking for individuals who align with our five core values: Team First, Open Communication, No Ego, Integrity, and The Rocket.
- We take our mission seriously but not ourselves. Transparency, openness, and results are valued over hierarchy.
- 25 days annual leave (plus public holidays).
- Training & Development Programmes.
- Excellent work-life balance policies - Summer hours, Enhanced parenting leave options etc.
- Generous personal Health & Wellbeing budget.
- Unparalleled opportunities to a rewarding & diverse career path.
- An experienced knowledgeable peer group.
- Our weekly hours of work are 37.5 covering Monday to Friday. This is a hybrid role and we offer a lot of flexibility around core hours.
- Teams based in Ireland and the UK are required to work from the local office one day every two weeks. This role can be based either in Ireland or the UK.
Marketing Director in London employer: Nutritics
Contact Detail:
Nutritics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is especially important for a role like Marketing Director where creativity and strategy are key. Make sure to link it in your applications!
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their mission, values, and recent developments. This will not only help you answer questions but also show your genuine interest in Nutritics and how you can contribute to their growth.
✨Tip Number 4
Don’t forget to follow up! After an interview, send a thank-you email expressing your appreciation for the opportunity. It’s a simple gesture that can leave a lasting impression and keep you top of mind as they make their decision.
We think you need these skills to ace Marketing Director in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Director role. Highlight your experience in demand generation and brand transformation, as these are key areas for us at Nutritics.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven results in previous roles. We love seeing quantifiable achievements, especially those that relate to pipeline growth and brand development.
Be Authentic: Let your personality shine through in your application. We value open communication and integrity, so don’t hesitate to express your passion for marketing and how it aligns with our mission at Nutritics.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at Nutritics
✨Know the Company Inside Out
Before your interview, dive deep into Nutritics' mission, values, and recent developments. Understand how they redefine hospitality and foodservice businesses. This knowledge will help you align your answers with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Demand Generation Expertise
Prepare specific examples of successful demand generation programmes you've led in the past. Be ready to discuss metrics like CAC and pipeline growth, as these are crucial for the Marketing Director role. Highlight how your strategies can directly contribute to Nutritics' ambitious growth plans.
✨Emphasise Cross-Functional Collaboration
As a Marketing Director, you'll need to work closely with sales, product, and leadership teams. Share experiences where you've successfully aligned different departments towards a common goal. This will show that you're not just a marketing expert but also a team player who values collaboration.
✨Prepare for Strategic Questions
Expect questions about brand transformation and go-to-market strategies. Think about how you would approach Nutritics' brand refresh and website redevelopment. Articulate your vision clearly, demonstrating your strategic thinking and ability to drive results in a fast-paced environment.