At a Glance
- Tasks: Generate qualified sales opportunities and engage with senior decision-makers.
- Company: Join a B Corp certified, founder-led commercial cleaning company.
- Benefits: Competitive salary, performance bonuses, enhanced holiday, and 24/7 GP access.
- Other info: Be part of a values-led culture that prioritises people and relationships.
- Why this job: Shape the future of a growing team while making meaningful connections.
- Qualifications: Experience in business development or SDR roles, especially in B2B services.
The predicted salary is between 45000 - 50000 € per year.
Reports to: Commercial Director
Location: London / Hybrid or Gatwick / Hybrid
Contract: Full-time, Permanent
Salary: £45,000 to £50,000 depending on experience, plus performance bonus, enhanced holiday & sick pay, 24/7 GP access & employee benefits platform
Who we are
NuServe is a B Corp certified, founder-led commercial cleaning company operating across the UK. We work with premium offices, flexible workspaces, reputational venues, and similar environments where standards, presentation, and reliability genuinely matter.
The opportunity
We are building our commercial team and looking for a Senior SDR to join us in London. The role sits at the heart of our outbound pipeline, focused on generating qualified opportunities in the £80,000 to £500,000 contract value range. You will work directly with the Commercial Director, passing over well-qualified prospects for the team to close.
Your primary focus is generating qualified opportunities from organisations operating in premium offices, flexible workspaces, reputational venues, and similar environments where NuServe is a natural fit.
Day to day responsibilities include:
- Managing a targeted database of prospects
- Running structured outbound outreach across phone, email, and LinkedIn
- Conducting intelligent discovery conversations with FM directors and senior decision-makers
- Converting meaningful interest into formal pipeline, using Salesforce as a key CRM tool
- Owning the journey from first contact through to Prospect-to-Opportunity conversion
What We Are Looking For
You are likely to have come from a business development or SDR role in a B2B services environment, ideally facilities management, property services, or a related field. You are comfortable picking up the phone and having real conversations with senior people. You understand how FM procurement works, how decisions get made, and how to build familiarity over time without being pushy.
You are organised, consistent, and honest about where pipeline is genuinely building versus where it is not. You do not confuse activity with progress, but you also know that sustained, disciplined activity is what creates pipeline over time.
Equally important is the character you bring. NuServe is a values-led, people-first business. We want someone who fits that culture and represents us with warmth, credibility, and care. Someone who takes pride in the quality of their relationships, not just the quantity of their calls.
Performance and Targets
The expectation is a steady ramp into full performance over three to four months, reaching a target run rate of approximately 50 qualified opportunities passed to the Commercial Director per year. Activity targets, database size, and conversion metrics will be agreed at the start, with a structured ramp in place for the first quarter.
The single output KPI is P2O: Prospect to Opportunity. That is where your accountability begins and ends. What the business does with those opportunities is our responsibility to close.
Why NuServe
We are a B Corp certified, founder-led business that has been growing steadily since 1997. We are investing seriously in our commercial team for the first time, which means the person in this role will help shape how we grow, not just execute a pre-existing process.
If you want to join a business that cares about doing things properly, takes its people seriously, and has a genuine story to tell in the market, this is a strong platform to build from.
Interested or know someone?
We’d love to hear from you. Send us your CV and a short note telling us what you’re great at—and what you want to build with us.
Please reach out to Darren Tritton, Commercial Director, directly. We are looking to move quickly on this.
Senior Sales Development Representative - London / Gatwick employer: NuServe Ltd
NuServe is an exceptional employer that prioritises a people-first culture and values-driven approach, making it an ideal place for professionals seeking meaningful work in the commercial cleaning sector. With a commitment to employee growth, enhanced benefits including 24/7 GP access, and a supportive hybrid work environment in London or Gatwick, NuServe offers a unique opportunity to shape the future of its commercial team while contributing to a B Corp certified company that genuinely cares about its impact and relationships.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Sales Development Representative - London / Gatwick
✨Tip Number 1
Get to know the company inside out! Research NuServe's values, culture, and what makes them tick. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Practice your pitch! You’ll be chatting with senior decision-makers, so make sure you can confidently discuss how your skills align with their needs. Role-play with a friend or use a mirror to refine your delivery.
✨Tip Number 3
Leverage LinkedIn! Connect with potential prospects and engage with their content. This not only builds familiarity but also positions you as someone who understands their industry and challenges.
✨Tip Number 4
Don’t forget to follow up! After your initial outreach, send a friendly reminder or additional info that could help spark interest. Persistence shows you care, but keep it warm and professional!
We think you need these skills to ace Senior Sales Development Representative - London / Gatwick
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Sales Development Representative. Highlight your experience in B2B services, especially in facilities management or related fields, and showcase how you've successfully generated qualified opportunities in the past.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for NuServe. Share specific examples of how you've built relationships with senior decision-makers and how you align with our values-led, people-first culture.
Showcase Your Communication Skills:Since this role involves having real conversations with senior people, make sure your application reflects your communication style. Use clear, concise language and demonstrate your ability to engage effectively through your writing.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role quickly. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at NuServe Ltd
✨Know Your Stuff
Before the interview, make sure you understand NuServe's values and what it means to be a B Corp certified company. Familiarise yourself with the commercial cleaning industry, especially in premium offices and flexible workspaces. This knowledge will help you connect your experience to their needs.
✨Showcase Your Communication Skills
As a Senior Sales Development Representative, you'll need to engage with senior decision-makers. Practice articulating your thoughts clearly and confidently. Prepare examples of how you've successfully navigated conversations in previous roles, particularly in B2B environments.
✨Demonstrate Organisational Skills
NuServe values consistency and organisation. Be ready to discuss how you manage your pipeline and keep track of prospects. Share specific tools or methods you use to stay organised, especially if you have experience with Salesforce or similar CRM systems.
✨Emphasise Relationship Building
NuServe is looking for someone who takes pride in quality relationships. Prepare to talk about how you've built rapport with clients or colleagues in the past. Highlight instances where your approach led to successful outcomes, showing that you value depth over quantity in your interactions.
