Commercial Director - Commercial Cleaning & Support Services in London

Location: Hybrid, with flexibility to work from home, client sites, or on the road as required. Attendance at NuServe’s Gatwick office is typically once or twice a month for leadership meetings or team events, and additionally as needed to collaborate on bids or build relationships with colleagues.

Package: Highly competitive salary, performance bonus, car allowance and meaningful equity participation.

Contract Type: Full Time Permanent.

Start date: We’re ready when you are.

The Opportunity: The Commercial Director will take ownership of NuServe’s growth agenda. This is a hands‑on leadership role with primary responsibility for securing new business and driving profitable revenue growth. Success will be measured by the value and margin of new contracts won, alongside the protection and expansion of existing revenues.

Reporting to the CEO and working in close partnership with the Operations Director, as the Commercial Director you’ll be responsible for securing new business, protecting and expanding key accounts, and guiding a capable team that includes a Business Development Manager, Business Development Executive and Proposal & Content Co‑ordinator. You’ll also have access to external bid writers and designers to support high‑value or strategic submissions. You’ll have strong marketing support through an external agency, a best‑in‑class Salesforce CRM, and a trusted development partner keeping our systems sharp.

The Commercial Director will also play a central role within NuServe’s five‑person Executive Team, helping to shape business strategy, influence key decisions, and ensure commercial insight informs every major initiative. This is a genuine opportunity to lead from the front, combining strategic influence, hands‑on delivery and true ownership. You will not just be an employee; you will be a shareholder with a meaningful equity stake in the company’s future success.

Key Duties

• Sales and New Business: Lead the full sales process from prospecting and discovery through to site surveys, solution design, presentation, negotiation and close. Build and maintain senior relationships with target clients and market influencers. Take overall accountability for delivery of NuServe’s new business growth targets in both revenue and gross profit.
• Proposals and Bids: Lead the commercial strategy for bids and retenders, setting win themes, key messages and positioning for each opportunity. Direct and coach the Proposal & Content Co‑ordinator, developing them into a capable bid writer and content creator. Ensure the timely delivery of high‑quality, visually engaging proposals that balance operational feasibility with commercial competitiveness and client impact. Collaborate with external bid consultants and designers on high‑value or strategic opportunities to ensure proposals stand out in both content and presentation.
• Team and Collaboration: Provide day‑to‑day leadership to the BDM, BDE and Proposal & Content Co‑ordinator, ensuring clear goals, strong communication and a shared sense of purpose. Work closely with NuServe’s external marketing agency to align campaigns, content and outreach activity with the sales strategy. Leverage Salesforce CRM to manage pipeline, reporting and client intelligence, supported by an expert development partner who ensures the system continues to evolve with the business. Foster a culture of learning, accountability and shared success across the commercial team.
• Commercial Strategy and Leadership: Own NuServe’s go‑to‑market strategy, pricing approach and positioning. Partner with the Operations Director to shape commercial terms and renewal strategies that protect and grow existing revenues. Continuously refine how NuServe differentiates in the market, ensuring bids excite clients and stand out from competitors. Contribute fully as a member of the Executive Team, bringing commercial insight, client intelligence and growth focus to strategic planning.

Who Are You? This is a hands‑on leadership role for someone who wants ownership as well as influence. What we’re looking for: A proven track record of securing and retaining significant B2B service contracts, ideally within FM or related service industries. Hands‑on and entrepreneurial, equally confident building senior client relationships, shaping tailored solutions, and leading proposals through to a successful close. Strong commercial acumen with experience in pricing, margin management, and navigating both new business and contract renewals. Ability to inspire, lead and build trust with colleagues and clients, including senior stakeholders. Creative and client‑centric in designing solutions, challenging “safe” options, and pushing for proposals that excite and differentiate. Comfortable operating as both doer and strategist in a growing, ambitious business. Strategic thinking combined with the drive to get things done. Pride in doing things properly and a belief that culture and commercial success belong together.

Who Are We? NuServe is the UK’s longest‑standing B Corp certified cleaning partner. Independent, ambitious and values‑led, we recently passed £15m in revenue and have a clear plan to reach £30m by 2030. We’re proving that a service business can grow quickly without losing its soul. Our clients include some of the UK’s most respected workplaces, visitor attractions, film studios and cultural destinations. They choose NuServe because our service feels personal, consistent and cared for.

What You’ll Love About Working Here: Play a pivotal role in a business with clear growth ambitions and a distinctive brand mission. Lead and develop a talented commercial team within a supportive, high‑trust culture. Join NuServe’s five‑person Executive Team, contributing directly to company strategy and growth decisions. Work alongside a CEO and leadership group who value open dialogue, shared accountability and trust. Share in the value you help create, not just through performance reward but as a shareholder with a meaningful equity stake in NuServe’s long‑term success. We encourage professional development and personal growth, currently investing in a tailor‑made training program delivered to senior leaders within NuServe through in‑person, best‑in‑class live training sessions.

Purpose‑Driven: Join a values‑led B Corp that puts people and planet at the heart of everything we do.

Great Benefits: Highly competitive salary, non‑contractual performance bonus, car allowance, meaningful equity participation, 25 days annual leave plus bank holidays, pension scheme with employer contributions, employee benefits portal with 24/7 GP access.

Supportive Culture: Join a friendly, collaborative team where people matter, ideas are valued, and everyone is working towards a common goal. NuServe is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.