Premium Fashion & Apparel Brand | Hybrid, London (1–2 days a week in office)
The opportunity
Our client is a premium apparel brand with a growing ecommerce business. They are looking for a Website Optimisation Manager to lead the continuous improvement of their website.
You will own the optimisation roadmap and the development backlog, and run the A/B testing and experimentation programme.
You will use data, customer insight and close collaboration with development partners to prioritise the changes that deliver measurable commercial value. Reporting to the Head of eCommerce, you will combine commercial awareness with UX best practice, so that every improvement reflects the brand and supports continued growth.
What you'll do
- Act as the Owner for the website. You will balance BAU, bug fixes, technical improvements and optimisation work, and focus development resource on the highest-value opportunities.
- Own the A/B testing and personalisation agenda. You will identify opportunities, prioritise experiments, build and launch simple tests yourself, and report on outcomes.
- Use analytics, heatmaps, session replay and usability tools to find customer pain points and turn them into development priorities.
- Own delivery against Conversion Rate, Average Order Value, Site Speed and other agreed digital KPIs.
- Shape solutions through research, wireframes, user journeys, user stories and prototypes.
- Optimise and enrich site content to improve engagement, conversion and commercial performance.
- Work with the development and project teams, and with Ecommerce, Brand, Marketing, Trading, Customer Service and IT colleagues, to keep projects on time and on budget.
- Make strategic recommendations on functionality, customer journeys and new digital capabilities.
- Champion UX and CRO best practice while keeping everything consistent with the brand guidelines.
About you
- You have 3+ years' experience in digital optimisation, ecommerce, product management, UX, CRO or a similar role.
- You have managed digital development backlogs, working with in-house teams or external agencies.
- You have planned, run and analysed A/B testing programmes.
- You understand UX best practice, responsive design and customer-centred design.
- You can spot opportunities in analytics and behavioural data, and you're comfortable with heat mapping, session replay and usability tools.
- You can create wireframes, user journeys and low-fidelity prototypes.
- You are commercially minded and can balance customer needs, technical complexity and business priorities.
- You communicate clearly with both technical and non-technical audiences, and manage stakeholders well across multiple teams.
- You are proactive and confident enough to challenge and improve the way things are done.
- Experience with experimentation or personalisation platforms such as Statsig, Optimizely, VWO or Monetate.
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D2C Website Optimisation Manager employer: Nurture Talent
Confidential offers an exceptional work environment for the Dutch & Nordic FMCG Growth Lead, fostering a culture of innovation and collaboration from its vibrant Central London base. Employees benefit from competitive compensation, comprehensive professional development opportunities, and the chance to make a significant impact in a scaling brand within the dynamic FMCG sector. Join a team that values autonomy and empowers you to drive market strategies and partnerships across the Netherlands and Nordics.
StudySmarter Expert Advice🤫
We think this is how you could land D2C Website Optimisation Manager
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Nurture Talent are looking for when hiring for a D2C Website Optimisation Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Nurture Talent for the D2C Website Optimisation Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Nurture Talent as a D2C Website Optimisation Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Nurture Talent’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a D2C Website Optimisation Manager.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Nurture Talent, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Nurture Talent's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Nurture Talent. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Nurture Talent
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Nurture Talent uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Nurture Talent. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
