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- Tasks: Create persuasive email copy that drives enquiries and boosts revenue for estate agents.
- Company: Nurtur Ltd, a diverse group focused on maximising growth for Estate and Letting Agents.
- Benefits: Competitive salary, hybrid working, 25 days holiday, ongoing training, and a supportive team culture.
- Why this job: Make a real impact in the property industry with your writing skills and creativity.
- Qualifications: Experience in marketing copywriting with a focus on conversion and performance.
- Other info: Join a dynamic team and enjoy excellent career development opportunities.
The predicted salary is between 30000 - 35000 £ per year.
Nurtur Ltd is a diverse group of businesses brought together based on holistically delivering maximum potential growth to Estate and Letting Agents. We're looking for a commercially minded Digital Marketing Copywriter who can write high-performing copy that helps estate agents generate measurable return on investment through our marketing system. You'll be responsible for creating content that drives enquiries, listings, valuations, and long-term engagement for our customers.
This role is ideal for someone who understands how persuasive, well-timed email copy directly impacts revenue and can translate marketing strategy into results-driven messaging for estate agents.
Key Responsibilities- Write conversion-focused email copy designed specifically for estate agents and their audiences (buyers, sellers, landlords, and vendors)
- Create and refine email templates and campaigns that drive measurable ROI, such as valuation requests, enquiries, and appointments
- Adapt messaging to different stages of the property journey (e.g. selling, buying, letting, nurturing long-term prospects)
- Translate product features and data insights into clear, benefit-led messaging for estate agent customers
- Work closely with marketing, product, and customer teams to ensure email content aligns with best-practice strategy and customer outcomes
- Optimise subject lines, previews, CTAs, and body copy to improve open rates, click-through rates, and conversions
- Review and improve existing customer email campaigns based on performance data
- Ensure all copy is compliant, accurate, and aligned with brand tone and industry standards
- Proven experience writing marketing or email copy with a focus on conversion and performance
- Strong understanding of how email marketing drives ROI
- Ability to write persuasive, clear copy for non-marketing audiences (e.g. estate agents)
- Excellent attention to detail and editing skills
- Confidence working with data, feedback, and performance metrics to refine copy
- Strong organisational skills and ability to manage multiple campaigns
- Experience writing for the property, real estate, or estate agency industry
- Understanding of CRM or email marketing platforms
- Familiarity with customer lifecycle, lead nurturing, and retention strategies
- Experience writing educational or best-practice content for customers
- £30,000 – £35,000 basic salary; Hybrid working after probation – typically 2 days from home
- 25 days' holiday plus bank holidays + day of birthday off
- Ongoing training, coaching and mentoring
- A supportive team culture where people help each other out
- Health Cash Plan
- Access to a retail discount platform
- Group Life assurance
If you're ready to take the next step in your career – we'd love to have a chat. Click apply and let's see where this could take you.
We regret that we are unable to offer visa sponsorship for this role. Applicants must have the right to work in the UK at the time of application.
Digital Marketing Copywriter employer: Nurtur Ltd.
Contact Detail:
Nurtur Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Copywriter
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with estate agents on LinkedIn. The more you engage, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email copy and marketing campaigns. Make sure it highlights your ability to drive ROI and engage audiences – this will make you stand out!
✨Tip Number 3
Tailor your approach! When reaching out to potential employers, customise your messages to reflect their needs and how you can help them achieve their goals. This shows you're genuinely interested and not just sending out generic applications.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Plus, it gives you a chance to showcase your understanding of our brand and what we’re all about. Let’s get you on board!
We think you need these skills to ace Digital Marketing Copywriter
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're writing for. Estate agents have specific needs and pain points, so tailor your copy to resonate with them. This will show us that you can create content that truly connects.
Showcase Your Skills: When applying, make sure to highlight your experience in writing conversion-focused email copy. Share examples of past campaigns you've worked on and the results they achieved. We love seeing how your skills can translate into success for our clients!
Be Persuasive and Clear: Your application should reflect your ability to write persuasive and clear copy. Use straightforward language and focus on how your writing can drive enquiries and engagement. Remember, we want to see your knack for turning complex ideas into simple, compelling messages.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s a great way to show us you’re serious about joining our team!
How to prepare for a job interview at Nurtur Ltd.
✨Know Your Audience
Before the interview, take some time to research the estate agency sector. Understand the challenges estate agents face and how your copy can help them overcome these hurdles. This will show that you’re not just a writer, but someone who understands their business needs.
✨Showcase Your Copy Skills
Bring examples of your previous work that demonstrate your ability to write conversion-focused email copy. Highlight campaigns where your writing directly contributed to increased engagement or ROI. Be ready to discuss the strategies behind your choices.
✨Be Data-Driven
Familiarise yourself with key performance metrics related to email marketing. During the interview, be prepared to talk about how you’ve used data to refine your copy in the past. This shows you’re not just creative, but also analytical and results-oriented.
✨Ask Insightful Questions
Prepare thoughtful questions about Nurtur Ltd’s current email campaigns and their goals. This demonstrates your genuine interest in the role and helps you understand how you can contribute to their success. Plus, it gives you a chance to showcase your knowledge of best practices in email marketing.
