At a Glance
- Tasks: Create persuasive email copy that drives enquiries and boosts revenue for estate agents.
- Company: Nurtur Ltd, a diverse group focused on maximising growth for Estate and Letting Agents.
- Benefits: Competitive salary, hybrid working, 25 days holiday, and ongoing training.
- Other info: Opportunity for career growth in a dynamic and collaborative environment.
- Why this job: Join a supportive team and make a real impact in the property marketing world.
- Qualifications: Experience in writing conversion-focused marketing or email copy.
The predicted salary is between 30000 - 35000 € per year.
Nurtur Ltd is a diverse group of businesses brought together based on holistically delivering maximum potential growth to Estate and Letting Agents. We’re looking for a commercially minded Digital Marketing Copywriter who can write high-performing copy that helps estate agents generate measurable return on investment through our marketing system. You’ll be responsible for creating content that drives enquiries, listings, valuations, and long-term engagement for our customers.
This role is ideal for someone who understands how persuasive, well-timed email copy directly impacts revenue and can translate marketing strategy into results-driven messaging for estate agents.
Key Responsibilities- Write conversion-focused email copy designed specifically for estate agents and their audiences (buyers, sellers, landlords, and vendors)
- Create and refine email templates and campaigns that drive measurable ROI, such as valuation requests, enquiries, and appointments
- Adapt messaging to different stages of the property journey (e.g. selling, buying, letting, nurturing long-term prospects)
- Translate product features and data insights into clear, benefit-led messaging for estate agent customers
- Work closely with marketing, product, and customer teams to ensure email content aligns with best-practice strategy and customer outcomes
- Optimise subject lines, previews, CTAs, and body copy to improve open rates, click-through rates, and conversions
- Review and improve existing customer email campaigns based on performance data
- Ensure all copy is compliant, accurate, and aligned with brand tone and industry standards
- Proven experience writing marketing or email copy with a focus on conversion and performance
- Strong understanding of how email marketing drives ROI
- Ability to write persuasive, clear copy for non-marketing audiences (e.g. estate agents)
- Excellent attention to detail and editing skills
- Confidence working with data, feedback, and performance metrics to refine copy
- Strong organisational skills and ability to manage multiple campaigns
- Experience writing for the property, real estate, or estate agency industry
- Understanding of CRM or email marketing platforms
- Familiarity with customer lifecycle, lead nurturing, and retention strategies
- Experience writing educational or best-practice content for customers
- £30,000 - £35,000 basic salary
- Hybrid working after probation – typically 2 days from home
- 25 days’ holiday plus bank holidays + day of birthday off
- Ongoing training, coaching and mentoring
- A supportive team culture where people help each other out
- Health Cash Plan
- Access to a retail discount platform
- Group Life assurance
If you’re ready to take the next step in your career – we’d love to have a chat. Click apply and let’s see where this could take you. We regret that we are unable to offer visa sponsorship for this role. Applicants must have the right to work in the UK at the time of application.
Digital Marketing Copywriter in Derby employer: nurtur.group
Nurtur Ltd is an exceptional employer that fosters a supportive team culture, encouraging collaboration and personal growth. With a competitive salary and benefits such as hybrid working options, generous holiday allowance, and ongoing training, we empower our employees to thrive in their careers while making a meaningful impact in the estate agency sector. Join us in a dynamic environment where your contributions directly influence the success of our clients and the company.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Copywriter in Derby
✨Tip Number 1
Get your networking game on! Connect with people in the property and marketing sectors on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to reach out for informational chats. You never know who might have a lead on that perfect Digital Marketing Copywriter role!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email copy and marketing campaigns. Make sure it highlights your ability to drive ROI and engage audiences. This will give potential employers a taste of what you can do before they even meet you.
✨Tip Number 3
Tailor your approach! When you find a job that excites you, research the company and their current marketing strategies. Use this knowledge to craft a personalised message when you apply through our website. Show them you understand their needs and how you can help!
✨Tip Number 4
Follow up after applying! A quick email or message to express your enthusiasm for the role can set you apart from other candidates. It shows initiative and keeps you on their radar. Just remember to keep it professional and concise!
We think you need these skills to ace Digital Marketing Copywriter in Derby
Some tips for your application 🫡
Tailor Your Copy:Make sure your application reflects the job description. Use language that resonates with estate agents and showcases your understanding of their needs. We want to see how you can write copy that drives results!
Showcase Your Experience:Highlight your previous work in digital marketing and email copywriting. Share specific examples of how your writing has led to measurable ROI. We love seeing real results, so don’t hold back!
Be Persuasive:Remember, this role is all about conversion-focused writing. Your application should demonstrate your ability to craft persuasive messages. Think about how you can engage us right from the start!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Let’s get the conversation started!
How to prepare for a job interview at nurtur.group
✨Know Your Audience
Before the interview, take some time to research the estate and letting agents that Nurtur Ltd works with. Understanding their needs and pain points will help you tailor your responses and demonstrate how your copy can drive results for them.
✨Showcase Your Copywriting Skills
Bring examples of your previous work that highlight your ability to write conversion-focused email copy. Be ready to discuss the strategies behind your writing and how they led to measurable ROI for past clients or employers.
✨Familiarise Yourself with Email Marketing Metrics
Brush up on key email marketing metrics like open rates, click-through rates, and conversions. Being able to speak confidently about how these metrics impact a campaign's success will show that you understand the commercial side of digital marketing.
✨Prepare Questions About Their Strategy
Think of insightful questions to ask during the interview about Nurtur Ltd's current email campaigns and marketing strategies. This shows your genuine interest in the role and gives you a chance to demonstrate your knowledge of best practices in email marketing.
