Senior Marketing Manager (French Speaking)

At Numerator, we believe tomorrow’s success starts with today’s market intelligence. We empower the world’s leading brands and retailers with unmatched insights into consumer behaviour and the influencers that drive it.

Worldpanel by Numerator provides consumer data representing nearly 6 billion consumers in 65 countries, offering brands a multi-dimensional view of how people think, how they shop, and how they consume, so they can set bold strategies and drive sustainable business impact.

Reasonable Adjustments: Worldpanel is committed to offering equal opportunities to all individuals including during the recruitment process. If you require any reasonable adjustments or assistance, please advise us in advance of your interview so that we can make the necessary arrangements.

Role Overview: This role can be based in London, Morocco or Spain. Fluency in both English and French are critical to this role.

Role Purpose: The Senior Marketing Manager plays a critical execution-focused role supporting the Regional Marketing Director in delivering high-impact, localized marketing programs that drive commercial growth. This role translates strategy into action — coordinating campaign builds, adapting content, managing program execution, and ensuring flawless operational delivery across the region.

Key Responsibilities:

• Campaign & Content Execution: Localize and adapt global campaign materials — including messaging, creative assets, case studies, and proof points — ensuring regional accuracy, consistency, and impact.
• Program Activation & Enablement: Work with the Marketing Automation Specialist to execute digital-first demand generation programs across the region.
• Commercial & Regional Support: Work closely with the RMD to align execution with commercial objectives, priority segments, and revenue goals.
• Performance Tracking & Reporting: Partner with Marketing Operations to monitor campaign and channel performance, ensuring accurate measurement of engagement, MQLs, pipeline influence, and lead flow.
• Cross-Functional Collaboration: Serve as a day-to-day point of contact for CoE teams, ensuring smooth workflow, timely reviews, and clear communication on requirements and deadlines.

Why Join Worldpanel? At Worldpanel we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver!

Skills & Requirements:

• Fluent in English & French.
• 5–8 years of experience in B2B marketing, ideally in data, insights, SaaS, or technology-led businesses.
• Proven experience executing integrated marketing campaigns; familiarity with global-to-local marketing environments strongly preferred.
• Strong operational and project management capabilities; able to manage multiple workstreams and deadlines across time zones.
• Hands-on experience with digital marketing channels — email, paid social, webinars/events, and marketing automation platforms.

Key Competencies:

• Executional Excellence: Delivers high-quality, accurate, and timely marketing outputs.
• Localization Savvy: Adapts content and messaging to local market needs while preserving global coherence.
• Strong Collaborator: Builds trusted relationships across Sales, CoEs, and regional teams.
• Operational Rigor: Maintains structure, timelines, and process discipline across all campaign activities.
• Insight-Aware: Identifies and surfaces market nuances that improve campaign relevance.

Success Measures:

• On-time, high-quality execution of regional marketing programs and content localization.
• Strong adoption of global campaigns and assets across the region.
• Positive feedback from key local stakeholders, as well as the whole Marketing team.
• Improved campaign efficiency and performance through data-informed execution.