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For Companies At a Glance
- Tasks: Lead product marketing strategies to enhance health solutions and drive user engagement.
- Company: Join Numan, a fast-growing health tech company transforming lives globally.
- Benefits: Enjoy share options, generous holiday, health insurance, and flexible working.
- Why this job: Make a real impact on people's health while growing your career in a dynamic environment.
- Qualifications: Experience in product marketing and strong analytical skills are essential.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
About Numan
Founded in 2018, we’ve already grown to be a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health. Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life. Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!
The role
As a Senior Product Marketing Product Manager, you’ll own how our products are understood, adopted, and scaled. You’ll translate product and clinical capabilities into compelling value propositions and repeatable go-to-market execution that improves acquisition, activation, and retention. You’ll work cross-functionally across Product, Marketing, Growth, Commercial, Clinical, Design, and Data to ensure we ship the right story, to the right audience, in the right way and that we can measure what works and iterate fast.
Responsibilities
- Develop product positioning and messaging: develop category narratives, value propositions, and messaging hierarchies grounded in customer insight and clinical integrity.
- Work on go-to-market strategy and launches: contribute to launch goals, target audiences, channel plans, assets, enablement, and post-launch learning loops.
- Partner to shape proposition design: partner with marketing and commercial partners to evolve pricing/packaging, bundles, and offers; validate via research and experiments.
- Drive adoption and funnel performance: identify the highest-leverage opportunities across acquisition → activation → retention; run experiments and optimise journeys.
- Design web-to-app journeys that drive conversion and activation, including experience sequencing, proposition framing, early engagement mechanics, and pricing moments.
- Define lifecycle journeys for existing and lapsed customers in partnership with CRM and Growth teams to drive engagement, retention, and reactivation.
- Build scalable onboarding and engagement systems (not one-off launches) that enable marketing teams to experiment autonomously within clear product guardrails.
- Apply a growth and experimentation mindset, using hypotheses, A/B testing, and cohort analysis to continuously improve performance.
Qualifications
- Proven experience in product marketing, growth product, or GTM-focused product management in a fast-paced tech environment.
- Strong ability to craft positioning, value propositions, and messaging, and validate them with research and experiments.
- Experience running launches end-to-end and coordinating across multiple teams (product, marketing, creative, analytics, ops, etc.).
- Commercial and marketing acumen: understands pricing/packaging, unit economics, and how to drive measurable growth.
- Familiarity with lifecycle and CRM mechanics, including activation, engagement, and reactivation programmes.
- Strong analytical skills: comfortable with funnels, cohorts, experimentation, and defining/reading performance metrics.
- Excellent communication: can turn complex product/clinical concepts into clear narratives and persuasive stakeholder updates.
- High ownership and pace: thrives in ambiguity, moves fast, iterates, and improves systems over time.
- Strong CRO and UX instincts, with the ability to improve journeys through experimentation rather than opinion.
- A systems mindset: experience building repeatable frameworks and tooling that scale beyond individual launches.
Nice to have
- Experience in regulated categories (healthcare, fintech, etc.) and can balance compliance with speed.
- Experience launching multi-market propositions or multi-condition portfolios.
- Familiarity with lifecycle/CRM mechanics and retention programs.
Our Benefits Include
- Share options.
- 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
- Health insurance with Vitality.
- Enhanced maternity and parental leave.
- Nursery benefit provided by YellowNest.
- Employee assistance programme (access to therapy, financial planning and discounts).
- Generous pension (includes both employee and employer contributions).
- Flexible working options, including a dog-friendly office in Farringdon.
- Personal training and development budget via Learnerbly.
- Wellhub membership, giving you access to over 2,000 locations in the UK.
- Cycle to work scheme.
- Season ticket loan.
- Discount on Numan products for your friends and family.
- Paid volunteering days.
- An additional 2 weeks off once you reach your 5th anniversary with Numan.
Diversity at Numan
At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring. We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued. Embracing diversity isn’t just our goal; it’s our strength, driving us towards a more inclusive future.
Senior Product Manager, Product Marketing employer: Numan
Contact Detail:
Numan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Manager, Product Marketing
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Numan. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by understanding Numan's mission and products inside out. Show us how your experience aligns with our goals and how you can contribute to transforming health.
✨Tip Number 3
Don’t just wait for the perfect role to pop up. Keep an eye on our website and apply for positions that excite you, even if they’re not a perfect match. We love seeing enthusiasm!
✨Tip Number 4
Follow up after interviews! A quick thank-you note can leave a lasting impression and shows us you're genuinely interested in being part of the Numan team.
We think you need these skills to ace Senior Product Manager, Product Marketing
Some tips for your application 🫡
Craft Your Story: When you're writing your application, think about how your experiences align with our mission at Numan. Share specific examples that showcase your product marketing skills and how you've driven growth in previous roles.
Be Clear and Concise: We love a good story, but keep it straightforward! Make sure your application is easy to read and gets straight to the point. Highlight your key achievements and how they relate to the role of Senior Product Manager.
Show Your Analytical Side: Since we value data-driven decisions, don’t forget to mention your analytical skills. Talk about how you've used metrics and experiments to improve product performance in the past. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you're keen on joining our team at Numan!
How to prepare for a job interview at Numan
✨Know Your Product Inside Out
Before the interview, dive deep into Numan's products and services. Understand their value propositions and how they fit into the health tech landscape. This will help you articulate how your experience aligns with their mission and how you can contribute to product positioning and messaging.
✨Showcase Your Cross-Functional Experience
As a Senior Product Marketing Product Manager, you'll be working with various teams. Prepare examples of past projects where you've successfully collaborated across departments like marketing, product, and analytics. Highlight how you drove go-to-market strategies and what impact it had on adoption and retention.
✨Demonstrate Analytical Skills
Be ready to discuss your experience with data analysis, A/B testing, and cohort analysis. Bring specific examples of how you've used these skills to optimise product journeys or improve performance metrics. This will show that you have the analytical mindset needed for the role.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities in real-world scenarios. Think about challenges you've faced in previous roles, particularly in product marketing or growth. Prepare to discuss how you approached these challenges, the strategies you implemented, and the outcomes achieved.
