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- Tasks: Lead and innovate Numan's paid social strategy across platforms like Meta and TikTok.
- Company: Join a forward-thinking company that values creativity and diversity.
- Benefits: Enjoy share options, generous holiday, health insurance, and flexible working.
- Other info: Embrace a culture of innovation and personal development with excellent career growth opportunities.
- Why this job: Make a real impact by driving creative-led growth in a dynamic environment.
- Qualifications: 7+ years in Paid Social with a strong grasp of creative strategies and platform mechanics.
The predicted salary is between 60000 - 80000 ÂŁ per year.
We’re looking for a Senior Paid Social Lead to own and evolve Numan’s paid social function. This is not a campaign management role — you will define how paid social drives growth, combining creative strategy, automation, and platform execution across Meta, TikTok, and emerging channels.
Responsibilities
- Own paid social strategy
- Define best-in-class approach across Meta, TikTok and beyond
- Set direction on asset mix (video vs static), formats (Reels, Stories, Feed), and creative types (UGC vs hi‑fi) etc.
- Develop clear POVs on what works, why, and what to test next
- Lead creative & the flywheel
- Build and run a high‑velocity creative system (hundreds of assets/month)
- Translate performance into actionable creative insights and hypotheses
- Partner with creative teams to deliver platform‑native, performance‑led output
- Scale production through automation
- Design workflows to support 1,000+ concurrent ads
- Implement modular frameworks (e.g. Hook Ă— Body Ă— CTA for video)
- Leverage tools like Smartly.io for feed‑based and templated creative
- Own testing, structure & scaling
- Define account structures for modern algorithmic bidding environments
- Lead testing across creative, bidding, and landing experiences
- Scale efficiently while navigating platform constraints and restrictions
- Drive signals & performance quality
- Own how data feeds performance (CAPI, event design, value‑based optimisation)
- Use tools like Motion and BI platforms to identify winning patterns
Qualifications
- 7+ years in Paid Social with experience scaling high‑spend accounts
- Strong, opinionated understanding of: Video vs static, UGC vs hi‑fi and platform‑native formats (Meta & TikTok)
- Proven ability to drive creative‑led growth, not just media buying
- Experience with creative automation, feeds, or templated production
- Deep knowledge of platform mechanics (bidding, structure, signals)
- Comfortable with data, attribution, and incrementality
Bonus Qualifications
- Experience with Smartly.io or similar tools
- Background in regulated or high‑LTV categories
- Exposure to broader growth channels (PPC, SEO, Display, CRO)
Benefits
- Share options
- 25 days holiday, plus bank holidays (increasing to 30 the longer you stay)
- Health insurance with Vitality
- Electric car salary sacrifice scheme with Octopus
- Enhanced maternity and parental leave
- Nursery benefit provided by YellowNest
- Employee assistance programme (access to therapy, financial planning and discounts)
- Generous pension (includes both employee and employer contributions)
- Flexible working options, including a dog‑friendly office in Farringdon
- Personal training and development budget via Learnerbly
- Wellhub membership, giving you access to over 2,000 locations in the UK
- Cycle to work scheme
- Season ticket loan
- Discount on Numan products for your friends and family
- Paid volunteering days
- An additional 2 weeks off once you reach your 5th anniversary
Diversity at Numan
At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring. We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.
Senior Paid Social Lead employer: Numan
Contact Detail:
Numan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Social Lead
✨Tip Number 1
Get to know the company inside out! Research Numan's values, mission, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for the interview by practising common questions and scenarios related to paid social strategies. Think about how you would approach creative automation and scaling production – be ready to share your insights!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace Senior Paid Social Lead
Some tips for your application 🫡
Show Your Passion for Paid Social: When you're writing your application, let your enthusiasm for paid social shine through! We want to see how you can own and evolve our paid social function, so share your ideas on creative strategies and platform execution.
Be Specific About Your Experience: Make sure to highlight your 7+ years in paid social and any high-spend accounts you've managed. We love details, so mention specific campaigns or projects where you drove creative-led growth and what tools you used, like Smartly.io.
Demonstrate Your Creative Insights: We’re looking for someone who can translate performance into actionable insights. In your application, give examples of how you've developed clear POVs on what works in paid social and what you’d test next. Show us your analytical side!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we love seeing candidates who follow instructions!
How to prepare for a job interview at Numan
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the nuances of Meta, TikTok, and any emerging channels. Familiarise yourself with their latest features and best practices for paid social. This will show that you’re not just a user but someone who understands how to leverage these platforms for growth.
✨Bring Creative Ideas to the Table
Since this role is all about creative strategy, come prepared with examples of successful campaigns you've led. Think about how you can apply your knowledge of video vs static content and UGC vs hi-fi formats to Numan’s needs. Show them you can think outside the box!
✨Demonstrate Your Data Savvy
Be ready to discuss how you’ve used data to drive performance in past roles. Talk about specific tools you’ve used, like Smartly.io, and how you’ve implemented testing and optimisation strategies. This will highlight your analytical skills and understanding of performance metrics.
✨Show Your Leadership Skills
As a Senior Paid Social Lead, you’ll need to lead teams and projects. Share experiences where you’ve successfully managed creative teams or scaled production through automation. Highlight your ability to inspire and guide others while achieving results.