At a Glance
- Tasks: Drive growth through hands-on PPC and Paid Social marketing strategies.
- Company: Join Numan, a fast-moving challenger brand in the health sector.
- Benefits: Enjoy 25+ days holiday, health insurance, share options, and flexible working.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Learn from industry experts while making a real impact on growth.
- Qualifications: 4-5 years in performance marketing with strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
The role involves being a hands-on operator across PPC and Paid Social, contributing to Numan's growth engine. You will report to the Head of Growth and support the PPC Lead and Paid Social Lead in scaling Numan's largest acquisition channels.
Your responsibilities include:
- Executing hands-on across PPC and paid social — building, editing and optimising campaigns directly in Google Ads, Google Ads Editor, Meta and Smartly.
- Supporting both leads day-to-day: turning strategy into live activity, owning the operational workload, and collaborating on strategy.
- Keeping accounts healthy — proactively monitoring performance and platform diagnostics, spotting issues early, and investigating root causes.
- Bringing analytical rigour to performance: understanding what's driving change, articulating it clearly, and proposing optimisation actions tied to expected outcomes.
- Contributing to a high-velocity testing culture across creative, bidding, structure and landing experiences.
- Using Smartly to support scaled, template-led paid social production.
- Constantly asking how AI and tooling can make the work easier, faster and sharper.
- Supporting value-based bidding, signal quality and LTV-led optimisation.
- Collaborating across brand, creative, CRO, SEO and data as part of a single growth system.
We're looking for someone who has:
- Around 4–5 years' experience in performance marketing, with genuine hands-on skill across both PPC and paid social.
- The ability to work directly in-platform — Google Ads, Google Ads Editor and Meta.
- A strong analytical foundation: comfortable with performance data and able to explain what's happening and why.
- An AI-first instinct — you naturally reach for tools and automation to do better work.
- A real appetite to learn — you want to be coached by experts and ask good questions.
- High execution energy and ownership — you make things happen.
- Comfort operating in a regulated or compliance-aware environment.
- Curiosity about the wider growth picture and excitement about a role that can expand beyond its starting remit.
It's a bonus if you have:
- Hands-on experience with Smartly.io or a similar creative automation tool.
- Experience in a regulated, high-LTV or high-growth category.
- Exposure to value-based bidding, CAPI / server-side tracking, or signal and conversion optimisation.
- Familiarity with attribution, incrementality and unit economics.
- Experience with creative testing frameworks or tools like Motion.
- Exposure to broader growth levers — SEO, CRO, display, native, affiliates or channel diversification.
Our benefits include:
- Share options.
- 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
- Health insurance with Vitality.
- Electric car salary sacrifice scheme with Octopus.
- Enhanced maternity and parental leave.
- Nursery benefit provided by YellowNest.
- Employee assistance programme.
- Generous pension.
- Flexible working options, including a dog-friendly office in Farringdon.
- Personal training and development budget via Learnerbly.
- Wellhub membership.
- Cycle to work scheme.
- Season ticket loan.
- Discount on Numan products for your friends and family.
- Paid volunteering days.
- An additional 2 weeks off once you reach your 5th anniversary with Numan.
Diversity at Numan: We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring. We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities.
Performance Marketing Manager employer: Numan
Numan is an exceptional employer that prioritises employee growth and development, offering structured mentorship from industry experts in a dynamic and fast-paced environment. With a strong focus on innovation, Numan provides a range of benefits including generous holiday allowances, health insurance, and flexible working options, all within a supportive and inclusive culture that values diverse perspectives. This role not only allows you to hone your performance marketing skills but also offers the opportunity to expand your remit as part of a category-defining challenger brand.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Numan and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Numan are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Numan on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Numan. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Numan. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Numan:Show us that you’ve done your homework! In your application, briefly mention what you admire about Numan’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Numan
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Numan will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Numan, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
