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For Companies At a Glance
- Tasks: Lead creative social campaigns on Meta, TikTok, and Reddit to drive health transformation.
- Company: Join Numan, a fast-growing health tech company empowering people to take control of their health.
- Benefits: Enjoy share options, 25+ days holiday, health insurance, and flexible working.
- Why this job: Be at the forefront of innovative marketing in a mission-driven environment.
- Qualifications: 5+ years in Paid Social with strong data analysis and creative skills.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
The predicted salary is between 50000 - 60000 ÂŁ per year.
About Numan
Founded in 2018, we’ve already grown to be a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health. Numan is transforming health: we’ve built a cutting‑edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life. To deliver on our transformative mission, we are guided by our 5 company values: Patients first. Learn fast. Own the quality. Succeed together. Care deeply. Backed by top‑tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!
The role
We’re looking for a Paid Social Strategist to join Numan’s Marketing Centre of Excellence. In this role, you won’t just run ads; you will be the architect of our paid social engine, responsible for end‑to‑end execution of campaigns across Meta, TikTok, and Reddit with a heavy focus on creative‑led growth and technical precision. This is a role for a full‑stack marketer who thrives at the intersection of high‑velocity creative testing and robust data signals, working horizontally across Performance, Creative and Data teams to ensure efficient spend, resonant creative, and bulletproof measurement.
You’ll be:
- Managing hands‑on execution across Meta, TikTok, and emerging platforms, ensuring accounts are structured for modern liquidity‑driven bidding systems.
- Partnering with the Creative team to brief, test, and scale modular ad formats, turning performance data into actionable creative insights.
- Designing and running A/B tests and incrementality studies to move beyond platform‑reported metrics and find true business value.
- Implementing and optimizing catalog‑driven and template‑based creative to increase testing velocity without sacrificing quality.
- Deep‑diving into tools like Looker and Amplitude to translate raw data into strategic recommendations for Business Unit leads.
We’re looking for someone who has:
- 5+ years of experience in Paid Social, ideally within a high‑growth DTC or health‑tech environment.
- Deep knowledge of the back end of Meta and TikTok, from Advantage+ placements to custom signal integration.
- A clear understanding of why an ad works (or doesn’t) and the ability to communicate that insight to designers and videographers.
- Comfort with data and BI tools such as Looker, and an understanding of attribution versus incrementality.
- A propensity for a Learn Fast environment, where you pivot based on data while keeping long‑term LTV goals in mind.
- Experience with creative automation platforms like Smartly.io or dynamic feed‑structured creative production workflows.
- A strong grasp of Conversion API (CAPI) setups, event design, and server‑side tracking to maintain performance in a privacy‑first world.
It’s a bonus if you have:
- Experience in DTC healthcare or regulated markets.
- Familiarity with broader digital channels (PPC, SEO, CRM).
- Agency or in‑house leadership experience managing £1m+ monthly spend.
Our Benefits Include:
- Share options.
- 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
- Health insurance with Vitality.
- Electric car salary sacrifice scheme with Octopus.
- Enhanced maternity and parental leave.
- Nursery benefit provided by YellowNest.
- Employee assistance programme (access to therapy, financial planning and discounts).
- Generous pension (includes both employee and employer contributions).
- Flexible working options, including a dog‑friendly office in Farringdon.
- Personal training and development budget via Learnerbly.
- Wellhub membership, giving you access to over 2,000 locations in the UK.
- Cycle to work scheme.
- Season ticket loan.
- Discount on Numan products for your friends and family.
- Paid volunteering days.
- An additional 2 weeks off once you reach your 5th anniversary with Numan.
Diversity at Numan
At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring. We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued. Embracing diversity isn’t just our goal; it’s our strength, driving us towards a more inclusive future.
Paid Social Strategist employer: Numan
Contact Detail:
Numan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Strategist
✨Tip Number 1
Get to know Numan's mission and values inside out. When you walk into that interview, show us how your passion for health aligns with our goal of empowering people. It’s all about connecting your personal story to what we do!
✨Tip Number 2
Don’t just talk about your experience; bring it to life! Prepare some real examples of campaigns you've executed, especially those that involved creative testing and data analysis. We want to see how you’ve made an impact in previous roles.
✨Tip Number 3
Be ready to dive deep into the technical side of things. Brush up on your knowledge of Meta and TikTok’s back-end systems, and be prepared to discuss how you’ve used data tools like Looker to drive decisions. Show us you’re not just a creative thinker but also a data-driven strategist!
✨Tip Number 4
Finally, don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you’re genuinely interested in being part of the Numan team!
We think you need these skills to ace Paid Social Strategist
Some tips for your application 🫡
Show Your Passion for Health: When writing your application, let your enthusiasm for health and wellness shine through. We want to see how you connect with our mission of empowering people to take control of their health.
Tailor Your Experience: Make sure to highlight your relevant experience in Paid Social, especially within high-growth DTC or health-tech environments. We love seeing how your background aligns with what we do at Numan!
Be Data-Driven: Since this role involves a lot of data analysis, don’t shy away from showcasing your comfort with BI tools like Looker. Share examples of how you've used data to drive creative insights and campaign success.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Numan!
How to prepare for a job interview at Numan
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the ins and outs of Meta, TikTok, and Reddit. Familiarise yourself with their latest features and how they can be leveraged for creative-led growth. Being able to discuss specific strategies or recent changes will show your expertise and enthusiasm.
✨Showcase Your Data Savvy
Prepare to discuss how you've used data to drive decisions in past campaigns. Bring examples of A/B tests or incrementality studies you've conducted, and be ready to explain how you translated raw data into actionable insights. This will demonstrate your comfort with data and BI tools like Looker.
✨Emphasise Collaboration Skills
Since this role involves working closely with Creative and Data teams, highlight your experience in cross-functional collaboration. Share specific instances where you’ve partnered with designers or videographers to enhance campaign performance, showcasing your ability to communicate insights effectively.
✨Align with Numan's Values
Familiarise yourself with Numan’s core values: Patients first, Learn fast, Own the quality, Succeed together, and Care deeply. Be prepared to discuss how your personal values align with these and provide examples from your career that reflect these principles. This will help you connect on a deeper level during the interview.