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For Companies At a Glance
- Tasks: Lead product marketing strategies to enhance user engagement and retention.
- Company: Join Numan, a fast-growing health tech company transforming lives globally.
- Benefits: Enjoy share options, 25 days holiday, and a dynamic work environment.
- Why this job: Make a real impact on health by empowering people with innovative solutions.
- Qualifications: Experience in product marketing and strong analytical skills required.
- Other info: Collaborative culture with opportunities for growth and experimentation.
The predicted salary is between 36000 - 60000 £ per year.
About Numan
Founded in 2018, we’ve already grown to be a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health. Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life. Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!
The role
As a Senior Product Marketing Product Manager, you’ll own how our products are understood, adopted, and scaled. You’ll translate product and clinical capabilities into compelling value propositions and repeatable go-to-market execution that improves acquisition, activation, and retention. You’ll work cross-functionally across Product, Marketing, Growth, Commercial, Clinical, Design, and Data to ensure we ship the right story, to the right audience, in the right way and that we can measure what works and iterate fast.
Responsibilities
- Develop product positioning and messaging: develop category narratives, value propositions, and messaging hierarchies grounded in customer insight and clinical integrity.
- Work on go-to-market strategy and launches: contribute to launch goals, target audiences, channel plans, assets, enablement, and post-launch learning loops.
- Partner to shape proposition design: partner with marketing and commercial partners to evolve pricing/packaging, bundles, and offers; validate via research and experiments.
- Drive adoption and funnel performance: identify the highest-leverage opportunities across acquisition → activation → retention; run experiments and optimise journeys.
- Design web-to-app journeys that drive conversion and activation, including experience sequencing, proposition framing, early engagement mechanics, and pricing moments.
- Define lifecycle journeys for existing and lapsed customers in partnership with CRM and Growth teams to drive engagement, retention, and reactivation.
- Build scalable onboarding and engagement systems (not one-off launches) that enable marketing teams to experiment autonomously within clear product guardrails.
- Apply a growth and experimentation mindset, using hypotheses, A/B testing, and cohort analysis to continuously improve performance.
Qualifications
- Proven experience in product marketing, growth product, or GTM-focused product management in a fast-paced tech environment.
- Strong ability to craft positioning, value propositions, and messaging, and validate them with research and experiments.
- Experience running launches end-to-end and coordinating across multiple teams (product, marketing, creative, analytics, ops, etc.).
- Commercial and marketing acumen: understands pricing/packaging, unit economics, and how to drive measurable growth.
- Familiarity with lifecycle and CRM mechanics, including activation, engagement, and reactivation programmes.
- Strong analytical skills: comfortable with funnels, cohorts, experimentation, and defining/reading performance metrics.
- Excellent communication: can turn complex product/clinical concepts into clear narratives and persuasive stakeholder updates.
- High ownership and pace: thrives in ambiguity, moves fast, iterates, and improves systems over time.
- Strong CRO and UX instincts, with the ability to improve journeys through experimentation rather than opinion.
- A systems mindset: experience building repeatable frameworks and tooling that scale beyond individual launches.
Nice to have
- Experience in regulated categories (healthcare, fintech, etc.) and can balance compliance with speed.
- Experience launching multi-market propositions or multi-condition portfolios.
- Familiarity with lifecycle/CRM mechanics and retention programs.
Our Benefits Include
- Share options.
- 25 days holiday, plus
Senior Product Manager, Product Marketing in London employer: Numan
Contact Detail:
Numan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Manager, Product Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to product marketing. We recommend role-playing with a friend to boost your confidence and refine your answers.
✨Tip Number 3
Showcase your skills through a portfolio or case studies. Highlight your past successes in product marketing, especially any data-driven results that demonstrate your impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in our mission.
We think you need these skills to ace Senior Product Manager, Product Marketing in London
Some tips for your application 🫡
Show Your Passion for Health: When you're writing your application, let your enthusiasm for health and wellness shine through. Numan is all about empowering people, so share why this mission resonates with you and how your experience aligns with it.
Tailor Your Messaging: Make sure to customise your application to highlight your product marketing skills. Use specific examples from your past roles that demonstrate your ability to craft compelling value propositions and drive product adoption.
Highlight Cross-Functional Collaboration: Since the role involves working across various teams, mention any experiences where you've successfully collaborated with different departments. This shows us that you can navigate complex environments and get things done.
Keep It Clear and Concise: We love a well-structured application! Make sure your writing is clear and to the point. Avoid jargon unless it's relevant, and focus on making your key achievements stand out. Don't forget to apply through our website!
How to prepare for a job interview at Numan
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Numan's products and services. Familiarise yourself with their platform, the value propositions, and how they integrate diagnostics and medication. This will help you articulate how your experience aligns with their mission of empowering people to take control of their health.
✨Showcase Your Cross-Functional Experience
As a Senior Product Marketing Manager, you'll be working across various teams. Prepare examples from your past roles where you've successfully collaborated with product, marketing, and data teams. Highlight specific projects that demonstrate your ability to drive adoption and funnel performance through teamwork.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Think of scenarios where you've developed go-to-market strategies or optimised customer journeys. Be ready to discuss your thought process and the outcomes of your actions, especially in fast-paced environments.
✨Demonstrate Your Analytical Skills
Since the role requires strong analytical abilities, come prepared with examples of how you've used data to inform decisions. Discuss any A/B testing or cohort analysis you've conducted, and how these insights led to measurable growth. This will show that you can apply a growth mindset effectively.
