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- Tasks: Lead and innovate Numan's paid social strategy across platforms like Meta and TikTok.
- Company: Join a forward-thinking company focused on growth and creativity.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Fast-paced role with potential for significant career advancement.
- Why this job: Shape the future of paid social and make a real impact in a dynamic environment.
- Qualifications: Experience in paid social strategy and a passion for creative marketing.
The predicted salary is between 60000 - 80000 £ per year.
We’re looking for a Senior Paid Social Lead to own and evolve Numan’s paid social function. This is not a campaign management role — you will define how paid social drives growth, combining creative strategy, automation, and platform execution across Meta, TikTok, and emerging channels.
Responsibilities
- Own paid social strategy
- Define best-in-class approach across Meta, TikTok and beyond
- Set direction on asset mix (video vs static), formats (Reels, Stories, Feed), and creative types (UGC vs hi-fi) etc.
- Develop clear POVs on what works, why, and what to test next
- Lead creative & the flywheel
- Build and run a high-velocity creative system (hundreds of assets/month)
- Translate performance into actionable creative insights and hypotheses
- Partner with creative teams to deliver platform-native, performance-led output
- Scale production through automation
- Design workflows to support 1,000+ concurrent ads
- Implement modular frameworks (e.g. Hook × Body × CTA for video)
- Leverage tools like Smartly.io for feed-based and templated creative
- Own testing, structure & scaling
Senior Paid Social Lead in London employer: Numan
Contact Detail:
Numan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Social Lead in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at events. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in paid social. We want to see your creative strategies and how you’ve driven growth—make it pop!
✨Tip Number 3
Prepare for interviews by diving deep into the company’s current paid social efforts. We should know what’s working, what isn’t, and come armed with ideas on how to elevate their strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Senior Paid Social Lead in London
Some tips for your application 🫡
Show Off Your Strategy Skills: When you’re writing your application, make sure to highlight your experience with paid social strategy. We want to see how you've defined and executed successful campaigns across platforms like Meta and TikTok. Don’t just tell us what you did; explain how it drove growth!
Be Creative with Your Examples: We love creativity! Use your application to showcase specific examples of your work with different asset types and formats. Whether it’s video or static, Reels or Stories, let us know how you’ve used these to engage audiences and achieve results.
Data-Driven Insights Matter: Make sure to include any data or insights that demonstrate your ability to translate performance into actionable strategies. We’re looking for someone who can not only create but also analyse and optimise campaigns based on real results.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do at StudySmarter.
How to prepare for a job interview at Numan
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the latest trends and features of Meta, TikTok, and any emerging channels. Familiarise yourself with their advertising tools and how they can be leveraged for growth. This will show your potential employer that you’re not just a user but a strategic thinker.
✨Showcase Your Creative Strategy Skills
Prepare to discuss your approach to developing creative strategies. Bring examples of past campaigns where you defined asset mixes and formats. Be ready to explain what worked, what didn’t, and how you adapted your strategy based on performance insights.
✨Demonstrate Your Analytical Mindset
Since this role involves translating performance data into actionable insights, come prepared with examples of how you've used data to inform creative decisions. Highlight any tools or frameworks you’ve used to analyse performance and optimise campaigns.
✨Be Ready to Discuss Automation and Scaling
This position requires a high-velocity creative system, so think about how you’ve implemented automation in your previous roles. Discuss any experience you have with tools like Smartly.io and how you’ve designed workflows to manage multiple ads efficiently.