We’re looking for a Paid Social Lead to own and evolve Numan’s paid social function. This is not a campaign management role — you will define how paid social drives growth, combining creative strategy, automation, and platform execution across Meta, TikTok, and emerging channels.
You’ll build a creative-first growth engine, scaling high-quality acquisition in a competitive, regulated category.
You'll be:
- Defining best-in-class approach across Meta, TikTok and beyond
- Setting direction on asset mix (video vs static), formats (Reels, Stories, Feed), and creative types (UGC vs hi-fi) etc.
- Developing clear POVs on what works, why, and what to test next
- Building and running a high-velocity creative system (hundreds of assets/month)
- Translating performance into actionable creative insights and hypotheses
- Partnering with creative teams to deliver platform-native, performance-led output
- Designing workflows to support 1,000+ concurrent ads
- Implementing modular frameworks (e.g. Hook × Body × CTA for video)
- Defining account structures for modern algorithmic bidding environments
- Leading testing across creative, bidding, and landing experiences
- Scaling efficiently while navigating platform constraints and restrictions
- Owning how data feeds performance (CAPI, event design, value-based optimisation)
- Using tools like Motion and BI platforms to identify winning patterns
We're looking for someone who has:
- 7+ years in Paid Social with experience scaling high-spend accounts
- Strong, opinionated understanding of: Video vs static, UGC vs hi-fi AND Platform-native formats (Meta & TikTok)
- Proven ability to drive creative-led growth, not just media buying
- Experience with creative automation, feeds, or templated production
- Deep knowledge of platform mechanics (bidding, structure, signals)
- Comfortable with data, attribution, and incrementality
It's a bonus if you have:
- Experience with Smartly.io or similar tools
- Background in regulated or high-LTV categories
- Exposure to broader growth channels (PPC, SEO, Display, CRO)
Paid Social Lead in London employer: Numan
Numan is an exceptional employer that prioritises innovation and security in the digital health space. With a collaborative work culture that encourages professional growth, employees have the unique opportunity to influence security practices across various teams, ensuring a meaningful impact on health technology. Located in a dynamic environment, Numan offers competitive benefits and a commitment to employee development, making it an attractive place for those seeking rewarding careers in product security.
