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For Companies At a Glance
- Tasks: Lead product marketing strategies and drive user engagement for a health tech platform.
- Company: Join Numan, a fast-growing health tech company transforming how people manage their health.
- Benefits: Enjoy share options, 25 days holiday, and a supportive work culture.
- Why this job: Make a real impact on people's health while working in a dynamic, innovative environment.
- Qualifications: Experience in product marketing and strong analytical skills are essential.
- Other info: Collaborate with diverse teams and enjoy excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
About Numan
Founded in 2018, we’ve grown to a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health. Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations to give people the tools they need to maximise life. To deliver on our transformative mission, we are guided by our 5 company values:
- Patients first.
- Learn fast.
- Own the quality.
- Succeed together.
- Care deeply.
Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!
The role
As a Senior Product Marketing Product Manager, you’ll own how our products are understood, adopted, and scaled. You’ll translate product and clinical capabilities into compelling value propositions and repeatable go-to-market execution that improves acquisition, activation, and retention. You’ll work cross-functionally across Product, Marketing, Growth, Commercial, Clinical, Design, and Data to ensure we ship the right story, to the right audience, in the right way and that we can measure what works and iterate fast.
Responsibilities
- Develop product positioning and messaging: develop category narratives, value propositions, and messaging hierarchies grounded in customer insight and clinical integrity.
- Work on go-to-market strategy and launches: contribute to launch goals, target audiences, channel plans, assets, enablement, and post-launch learning loops.
- Partner to shape proposition design: partner with marketing and commercial partners to evolve pricing/packaging, bundles, and offers; validate via research and experiments.
- Drive adoption and funnel performance: identify the highest-leverage opportunities across acquisition → activation → retention; run experiments and optimise journeys.
- Design web-to-app journeys that drive conversion and activation, including experience sequencing, proposition framing, early engagement mechanics, and pricing moments.
- Define lifecycle journeys for existing and lapsed customers in partnership with CRM and Growth teams to drive engagement, retention, and reactivation.
- Build scalable onboarding and engagement systems (not one-off launches) that enable marketing teams to experiment autonomously within clear product guardrails.
- Apply a growth and experimentation mindset, using hypotheses, A/B testing, and cohort analysis to continuously improve performance.
Qualifications
- Proven experience in product marketing, growth product, or GTM-focused product management in a fast-paced tech environment.
- Strong ability to craft positioning, value propositions, and messaging, and validate them with research and experiments.
- Experience running launches end-to-end and coordinating across multiple teams (product, marketing, creative, analytics, ops, etc.).
- Commercial and marketing acumen: understands pricing/packaging, unit economics, and how to drive measurable growth.
- Familiarity with lifecycle and CRM mechanics, including activation, engagement, and reactivation programmes.
- Strong analytical skills: comfortable with funnels, cohorts, experimentation, and defining/reading performance metrics.
- Excellent communication: can turn complex product/clinical concepts into clear narratives and persuasive stakeholder updates.
- High ownership and pace: thrives in ambiguity, moves fast, iterates, and improves systems over time.
- Strong CRO and UX instincts, with the ability to improve journeys through experimentation rather than opinion.
- A systems mindset: experience building repeatable frameworks and tooling that scale beyond individual launches.
Preferred
- Experience in regulated categories (healthcare, fintech, etc.) and can balance compliance with speed.
- Experience launching multi-market propositions or multi-condition portfolios.
- Familiarity with lifecycle/CRM mechanics and retention programs.
Benefits
- Share options.
- 25 days holiday, plus
Senior Product Manager, Product Marketing in London employer: Numan Operations Limited
Contact Detail:
Numan Operations Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Manager, Product Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to product marketing. We recommend role-playing with a friend to boost your confidence and refine your answers.
✨Tip Number 3
Showcase your skills through a portfolio or case studies. Highlight your past successes in product marketing, especially any data-driven results. This will make you stand out!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in our mission.
We think you need these skills to ace Senior Product Manager, Product Marketing in London
Some tips for your application 🫡
Show Your Passion for Health: When you're writing your application, let your enthusiasm for health and wellness shine through. We want to see how you connect with our mission at Numan and how you can contribute to empowering people to take control of their health.
Tailor Your Experience: Make sure to highlight your relevant experience in product marketing or growth product management. Use specific examples that demonstrate your ability to craft compelling value propositions and run successful go-to-market strategies. We love seeing how your background aligns with what we do!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on communicating your ideas effectively. Remember, you’re showcasing your communication skills, which are crucial for this role!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Numan!
How to prepare for a job interview at Numan Operations Limited
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Numan's products and services. Familiarise yourself with their platform, how it integrates diagnostics and medication, and the value it brings to patients. This will help you articulate how your experience aligns with their mission.
✨Showcase Your Cross-Functional Experience
As a Senior Product Manager, you'll be working with various teams. Prepare examples of how you've successfully collaborated across departments like marketing, design, and data in previous roles. Highlight specific projects where your contributions led to measurable outcomes.
✨Demonstrate Your Analytical Skills
Be ready to discuss your experience with A/B testing, cohort analysis, and performance metrics. Bring examples of how you've used data to drive product decisions and improve user journeys. This will show that you have the analytical mindset they’re looking for.
✨Emphasise Your Growth Mindset
Numan values a growth and experimentation mindset. Share instances where you've iterated on product strategies based on feedback or research. Discuss how you approach challenges with a willingness to learn and adapt, which is crucial for success in this role.